Toronto Builder - Winter 2017 - 13
and more people in the GTA are living in
condos and smaller spaces. BILD wants to
help people find new ways to make small
space living easier."
Beyond inspiration and expert advice,
consumers are getting interactive at the
shows, learning how to caulk a bathroom
tub, install a window and much more. Home
shows have definitely evolved to become
more firsthand and consumer driven.
"There's nothing like attending a show.
Consumers can touch and feel a product.
You can't do that online. They are able to
speak directly to industry experts. They
can attend presentations and take part in
a DIY experience like laying tile. The other
great thing is that there are great bargains
to be found as many exhibitors offer show
discounts," adds Steedman.
As the way consumers shop and live
continues to change, so will the definition
of a home show.
Home shows can play an important
present consumers options as to how they
"Retail is in the middle of a transforma-
role in helping people enhance the way
can redefine their home surroundings to
tion as the internet continues to change the
they live, and leave a lasting impression
match their life stage and style," she adds.
way we buy everything from mattresses to
bananas to hammers," says Tina Holmes,
Show Manager, Toronto Home Shows.
"Consumers continue to head online to
Through the use of technology and
Introducing a new concept of "home
hands-on experiences, HomeFest aims to
show," inspired by a changing society,
personalize the journey each festival goer
HomeFest will launch in the fall of 2018.
has. You can expect to find a hall full of
research and increasingly make purchases.
"Consumers are increasingly looking
creative spaces, unique experiences and
The result is that consumers are more and
for experiences, rather than things," says
interactive displays that play on everyone's
more focused on the experience they have
HomeFest Show Manager Tina Holmes.
different life stage. Think appliances such
while shopping at brick and mortar loca-
"We wanted to create an event that plays
as fridges that text you a grocery list after
tions, whether that's prior to the purchase,
on those experiences that will provide a
scanning their interior and seeing you're
during the purchase or after a purchase.
purpose to the way people are living."
out of milk, personal robots, or a home that
They expect to be entertained and to have
HomeFest was created as an event that
self-adjusts to your mood.
an experience at every touch point along
appeals to helping consumers transform
the way. Replicating this new thought pro-
their houses into homes, while reflecting the
For more information, visit www.torontoho-
cess, the shows have evolved to include
way they live in a fun and vibrant environ-
meshows.com. Owned and operated by BILD,
more attractions and hands-on experience
ment. Allowing attendees to connect and
there are now four shows under BILD's tool
to engage the consumers in tactile ways
interact in meaningful ways is more import-
belt (The Fall Home Show, GTA Home + Reno
that digital cannot."
ant than ever. Holmes wants HomeFest
Show presented by RE/MAX, The National
guests to take away ideas that adapt their
Home Show presented by RE/MAX and
home to match their evolving lives.
co-located with Canada Blooms, and now
Whether it's an applied class on how to
use a power tool, lay insulation or experi-
encing the latest home technology, con-
"Our inspiration behind the event was
HomeFest). As an event producer BILD is
sumers are clearly craving convenience,
simple: our needs change over time and our
always looking for new ways to tailor home-
products and services that can make their
homes need to change with us. Through a
owners' experiences and growing appetites
lives more efficient to suit their needs.
festival-style environment, HomeFest will
for new products.
www.bildgta.ca * 13