Toronto Builder - Winter 2017 - 17
to unlock equity. Some are empty-nesters
new to having no kids at home. Like the
move-up buyers, they value good design,
high quality and functionality, but they are
understands our world"
also looking for space to entertain.
Investor buyers can come from any of the
demographic segments. They are looking
for units to own and rent out. These buyers
consider the potential return on investment
and the carrying cost. They value unit efficiency, a range of amenities and common
areas, and durability of finishes. Investors
also take into account factors like location,
the number of bathrooms and aesthetics.
So much for the differences between
these buyer groups. What they have in common is an appreciation for certain home
design features. In urban high-rise homes,
buyers look for full-sized fridges, pocket
doors, engineered or high-quality laminate
flooring, window coverings and smooth ceilings. In both high-rise and low-rise homes,
kitchen islands, LED lighting, smart wiring/
wireless compatibility and multiple outlets
for charging devices are popular.
When it comes to amenities, buyers are
more interested in quality than quantity
so they can minimize maintenance fees.
Well-equipped gyms, hotel-style lobbies
and car-sharing programs are popular
For more information
amenities right now.
Buyers are seeking out sustainable design
features - LED lighting, low-emitting paints,
carpet and finishes, and water-efficient fau-
cets, showerheads and toilets - in order to
save on utilities, improve their health and
reduce their ecological footprint. Electric
car docking stations and communal gardens872957_Blaney.indd
are also becoming popular.
13/06/17 11:22 PM
> Architectural Acoustics
Armed with buyer insights like these,
> Building Noise & Vibration Control
you can continue to evolve and differen-
> Noise Impact Studies
tiate your products to meet the needs of
> Tarion Builder Bulletin 19 Certifications
> Construction Vibration Assessments
and Monitoring (CVA/CVM)
Debbie Cosic is the founder and CEO of
In2ition Realty, a real estate brokerage that
specializes in the project marketing, merchandising and selling of new home com-
munities and condominiums.
15/08/12 2:17 PM