CAR WASH - Fall 2014 - (Page 13)
m e et th e boa r D
a Car Wash
Family business leads to
career in car wash industry
richarD belanger recentlY took a few minutes out of his day to discuss his
path to the car wash industry, his take on the industry and his life outside of car wash.
Belanger began his car wash career with Belanger, Inc. when he was 12, working for
the family business. With more than 25 years of experience in car wash manufacturing,
he is a founding group member of Motor City Wash Works, Inc.
Q: Tell us about your path to the car
A: My brother and I joke about, "being
hatched in a car wash!" I started working for
my Dad's company, Belanger, Inc., when I
was 12 and kept working during summer
vacations through high school and college.
Q: What do you like to do when you're
not thinking about car washes?
A: I like to spend time with my family. My
wife, Kathleen, and I have been married
for 20 years, and we have three teenagers
who keep us on our toes. They are very
busy with school and sports, and we love it.
Q: Hatched in a car wash, and you're still
in the industry. What keeps you here?
A: I love the multi-faceted dimensions of
a small manufacturing company in the
car wash industry. We touch so many
disciplines from sales and marketing, to
engineering and production, to accounting and management. I love the feeling
of pride when our guys take an idea from
concept to design, to production, and on
to a successful product that satisfies the
needs of our customers.
Q: What do you think is most interesting
in the industry now?
A: The level of professionalism that pervades even the smallest businesses due to
the enormous exposure of information
in the digital age is moving the car wash
industry forward at an ever-increasing pace.
Everybody in the industry - operators
and manufacturers - have raised the
level of their game. Business owners are
more nimble. Marketing is more sophisticated. Investors, owners, operators are
well-informed up to the second about
Founding Group Member
Motor City Wash Works, Inc.
Bachelor of Arts,
University of Michigan
the performance of their business, which
allows them to adjust their labor pool, price
points or marketing throughout the course
of each day to maximize their return.
INTERNATIONAL CARWASH ASSOCIATION 2014 BOARD OF DIRECTORS
Q: What ICA program are you most
excited about? Why?
A: I am very excited about the Car Wash
Show Europe in 2015 and beyond. ICA's
new trade show will allow even more networking and learning for operators, manufacturers and distributors around the world.
More closely to my business, it will create
an excellent opportunity to access a very
large potential market in Europe, which
would be much harder to reach on our
Gary Dennis, President
Pam Piro, Vice President
Brian Gleason, Vice President
Charnann Cox, Treasurer
Mark Curtis, Past President
Q: What has it been like for you to serve
on the board of directors?
A: Being a member of the board of directors of the ICA is an honor. I want to help
advance the association and the group of
car wash people who have been so good to
my family over the last 40 years.
fall 2014 | car wash magazine | www.carwash.org
Table of Contents for the Digital Edition of CAR WASH - Fall 2014
Letter from the ICA
Meet the Board
By the Numbers
Does your company need a rebrand?
Give your business a boost with online videos
The rebirth of Ceccato
Car wash industry loses a true legend
Mighty Wash moves quickly to shape future of car wash industry
Let your site shine
A powerful marketing advantage: Your company’s anniversary
Search engine marketing value proposition
Creating the car wash industry: An inside look
Blast from the Past
Focus on the Member
CAR WASH - Fall 2014