CAR WASH - Fall 2014 - (Page 51)
the rebirth of
retUrns to the car wash inDUstrY
italian entrePreneUr lorenzo Dal Maso hopes to restore the confidence
and reputation of a pioneer in the professional car wash industry.
The once darkened Ceccato factory, which closed in 2012, has been reopened by new
ownership with goals to return to peak production levels.
"It's necessary to believe in a company like this, which still has a name known around
the world," Dal Maso said. "Let's start with realistic goals, but the intention is to grow
and return to the levels of production that the company had until the early 21st century.
Ceccato, an Italian manufacturer of automatic car wash systems with pre-World War II
beginnings, was once one of the largest manufacturers of car wash systems in the world.
Dr. Pietro Ceccato founded the eponymously named company in 1936. Ceccato, who
was trained as a chemist and pharmacist at the University of Padua, had a keen interest in
engineering and design. While he initially planned to succeed his father in the family's
pharmacy business, his other interests led him to pursue a career in manufacturing.
His first company was FIPA (Italian
Factory Guns and Air Brushes), which
produced guns for spraying paint and
lubrication. His second company, Ceccato
SpA, began producing furnace burners,
and then equipment for service stations.
Ceccato SpA's growth created a company town that was eventually named Alte
Ceccato, a village that is still recognized
today. (Ceccato is today headquartered in
nearby Vicenza, approximately 60 kilometers west of Venice.) Housing, stores and
a church were all built for the workers,
which employed hundreds of people by
the early 1940s.
Ceccato had a passion for motorcycles.
In 1934, he won a national championship in the 500 cc engine category. Prior
to his untimely death at the age of 51 in
1956, Ceccato began pursuing one of his
passions by experimenting in the design
of motorcycles. By 1961, Ceccato was producing more than 60,000 motorcycles per
In 1956, Dr. Pietro Ceccato began
pursuing one of his passions by
experimenting in the design of motorcycles.
After the founder's death, ownership
transferred to the Lamb and Goat families. The new owners decided to focus the
company in the areas of air compressors,
service station equipment and a growing
line of car wash equipment. The car wash
division began in 1957 and production was
quickly escalating. While the history is
incomplete, Ceccato likely created the first
automatic car wash production line, at least
the first of any significant output.
fall 2014 | car wash magazine | www.carwash.org
Table of Contents for the Digital Edition of CAR WASH - Fall 2014
Letter from the ICA
Meet the Board
By the Numbers
Does your company need a rebrand?
Give your business a boost with online videos
The rebirth of Ceccato
Car wash industry loses a true legend
Mighty Wash moves quickly to shape future of car wash industry
Let your site shine
A powerful marketing advantage: Your company’s anniversary
Search engine marketing value proposition
Creating the car wash industry: An inside look
Blast from the Past
Focus on the Member
CAR WASH - Fall 2014