CAR WASH - Fall 2014 - (Page 55)

Car wash industry loses a trUe legenD Dr. JosePh enning's contribUtions sPan DecaDes anD continents on maY 8 of this year, the professional car wash industry lost one of its true legends, Dr. Joseph Enning. Enning, who was recognized with International Carwash Association's "Innovation Award" in 2009, made an unparalleled impact on the car wash business in the United States and Germany during his 50 years in the car wash business. In 1999, Modern Car Care Magazine named Enning one of the "Most Influential Carwashers of the Century." Born in Germany's Westphalia region in 1929, Enning developed a sense of selfreliance and responsibility at an early age Dr. JOsePh eNNINg wILL Be reMeMBereD By MANy OF hIs CAr wAshINg Peers As a Pioneer, innoVator, leaDer anD frienD. Joseph Enning at Mr. Wash's headquarters in Essen. due to the loss of his father. Academic pursuits were his original focus, which led to his receiving a doctorate in economics from the University of Innsbruck in Austria. Immediately after graduation, he boarded a ship for the United States - with only $97 in his pocket. For a year, he studied English and the country. He made ends meet by working as a janitor, freight dispatcher and lumberjack. In 1960, while working as the representative of a German company in New York, Enning laid his eyes on one of the first automatic car washes. Convinced that there was a tremendous opportunity for fall 2014 | car wash magazine | 55

Table of Contents for the Digital Edition of CAR WASH - Fall 2014

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Does your company need a rebrand?
Expert advice
On target
Give your business a boost with online videos
What’s next?
The rebirth of Ceccato
Car wash industry loses a true legend
Mighty Wash moves quickly to shape future of car wash industry
Let your site shine
A powerful marketing advantage: Your company’s anniversary
Search engine marketing value proposition
Creating the car wash industry: An inside look
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Mea Culpa!
Advertiser Index
Focus on the Member

CAR WASH - Fall 2014