CAR WASH - Fall 2014 - (Page 63)
anY anniVersarY is a reason
to celebrate anD
share YoUr storY
BY BRIAN BLUFF
sUccessfUl comPanies haVe long realized the value
of advertising their anniversary.
Every year, firms around the world celebrate their nth anniversary, yet few use it for a marketing advantage. This is a huge mistake.
It doesn't matter if your company is celebrating its 5th or
50th year in business: big round numbers may look nicer, but
you need to take advantage of every anniversary.
You may feel like your anniversary isn't a big deal. Sure, you
shouldn't take every opportunity to talk about your company
online. If your only news is that someone refilled a stapler in the
front office or that Larry's eating tuna salad for lunch, then yes,
keep that to yourself.
Anniversaries, though, are the perfect attention-grabbers for your
business. First, as mentioned above, they really are legitimately
newsworthy. Second, they make your business seem as important
and authentic as you know it to be. You've got longevity and you
know what you're doing. Third, they offer you an opportunity to
offer a unique service or promotion to your customers making
these events doubly newsworthy.
For online advertising, the name of the game is boosting engagement - attention and traffic - to your site. This goes double if
you're in any way related to e-commerce. Increasing engagement
is paramount, and every legitimate opportunity to do so should be
taken advantage of. That's why you see companies issue so many
press releases, create mindless clickbait, and try to start memes on
fall 2014 | car wash magazine | www.carwash.org
Table of Contents for the Digital Edition of CAR WASH - Fall 2014
Letter from the ICA
Meet the Board
By the Numbers
Does your company need a rebrand?
Give your business a boost with online videos
The rebirth of Ceccato
Car wash industry loses a true legend
Mighty Wash moves quickly to shape future of car wash industry
Let your site shine
A powerful marketing advantage: Your company’s anniversary
Search engine marketing value proposition
Creating the car wash industry: An inside look
Blast from the Past
Focus on the Member
CAR WASH - Fall 2014