MHI Solutions - Volume 6, Issue 2 - 64
Freeman has instituted similar approaches at C.H.
Robinson. "As a culture, our company has put a great deal
of emphasis on many aspects that are attractive to the best
talent of those generations," she says. "For example, we strive
to be a great corporate citizen, and we let our employees
decide what community efforts they want to support. Then,
we give them the time and resources to go out and work on
those causes that matter to them."
Additionally, C.H. Robinson has invested heavily in technology and innovation. "What we find is talent of these
two generations-because they've grown up immersed in
technology-wants to work at places where they believe
technology is an important focus and where it will give them
a competitive edge," she says.
Looking to the Future: Education critical in
attracting Millennials and GenZ to supply chain
Considering that the youngest members of GenZ were
born as late as 2016, Hopper believes that the message about
the opportunities within supply chain needs to be carried
down into the secondary and primary grades.
"Colleges and universities have done a great job putting
good supply chain programs in place," he notes. "Now, there
needs to be a greater emphasis on business partnering with
the educational system to better align the preparation of
students for the jobs of the future-including those in supply chains.
"Yet, in the past couple of decades, schools' focus has
shifted away from technical skills," continues Hopper. "It's
encouraging to see more science, technology, engineering
and math (STEM)-focused programs out there." Indeed, the
Master of Science degree in supply chain management at the
Carlson School of Management, University of Minnesota,
mentioned earlier, is STEM-certified.
Eshkenazi agrees. "An important first step is to work
with local universities or high schools to give students a
glimpse of what a career in supply chain could look like
and the opportunities it represents," he says. "It's never
too early to develop skills for this field. In fact, APICS is
helping to grow the supply chain workforce of the future
through our Supply Chain STEM program, which begins
at the kindergarten level."
Ultimately, to attract Millennials and GenZ to supply
chain careers, the industry needs to do a better job of telling
its story, says Freeman. "There are still many people who
aren't even aware of our industry and what it does. To ensure
the future success of our field, we need to convey how we're
relationship builders and experts in change," she explains.
"Because of what we all do every day, products get to
market, food is on the shelves, medications are available,
factories stay running, and that in turn, creates more jobs,
keeps prices low and creates a better way of life for everybody.
Our industry needs to do a better job educating the workforce
of the future about its criticality to the world," she concludes.
"That will draw Millennials and GenZ to our field because
these generations want to work at jobs that matter."
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