@MPIGNY - Fall/Winter 2017 - 7

tools, as the goggles are attached to
a powerful PC. The latest category
is the stand alone, which right now
has no actual devices developed by
the major players. However, Google
has announced WorldSense, which
is supposed to be released in late
2017, that will try to cut the cables
and phones out of the VR equation.
For our industry, VR has many uses.
Special events where attendees can
try on the goggles and experience
content (such as multimedia, photos,
videos and even games) is one point
of usage. If you attended September's
event, hopefully you got a chance to
experience Google's Tilt Brush in the
Oculus Rift. Talk about way cool.
Integration of VR into event
gamification is going to greatly enhance
the user's experience. In 2017, a number
of hotels and CVBs are already using
virtual reality to promote destinations
at trade shows and on sales calls. Why
talk about your property when the
planner can experience it as if they were
there? VR is a great marketing vehicle
for planners to promote their upcoming
meetings as well. And don't forget that
360-degree content isn't limited to
goggles. Both Facebook and YouTube
support 360 content on their pages.

Augmented Reality

anything other than what is projected
inside the wearable device. VR devices
fit into three categories: phone-based,
computer-based and stand alone.
Phone-based devices (such as Samsung
Gear and Google Daydream) are used
as the name indicates, by accessing
content by placing a smartphone
(brand specific, of course) inside the
goggles. Computer-based (Oculus
Rift, HTC Vive) are more powerful

Many experts expect that AR will be
the more useful tool moving forward.
Augmented reality is the ability to
see content that isn't visible to the
naked eye. By looking through a device
(phone, tablet) or a wearable (headset
or glasses), the user will see and
interact with content that is visible only
to them, often dropped into the "real"
world. We can't talk about AR without
mentioning the 2016 breakout AR tool:
Pokemon Go. I know, many folks thought
it was the craziest, silliest app ever.
But before you completely dismiss
it, digest these numbers. More than
100 million downloads, and they earned
$10 million dollars in daily revenue from
both app stores (data from Engadget,
September 2016). Still think it's silly?
Think of augmented reality as QR
codes on steroids. Point your device and

content comes to life. The difference
is instead of a bar code, the object that
can be scanned is, well, anything. Your
event program cover. Special signs and
displays at the conference. Heck, your
session signage, where a video of the
session speaker can provide attendees
info as to whether they want to attend.
The opportunities are endless.

What's Next
Apple did not enter the mixed reality
game early on. However, on the same day
as the chapter's ARnival (coincidence,
you think?), the iPhone 8 was released
with augmented reality a new focus.
Apple has been providing AR developer
tools for a while now for iOS 11.
The battle for mixed reality supremacy
will take a while to work itself out. Part
of the issue, and one that impacts our
industry, is that many people still aren't
ready for its integration into business
applications. It's still looked at as a
consumer/gaming tool. But we'd be
foolish to overlook a new tool that all of
the major tech companies are integrating
into their product strategies.
Clearly, the use of VR and AR in
our industry is at its very beginnings.
It will continue to develop and change
rapidly. Microsoft has been developing
an AR tool called Hololens, which may
be the killer app of its kind. They are
taking their time to bring it to market,
so don't expect to have one in your
hands this year. But I'd be paying a
lot of attention to it, as I would the
impending release of Magic Leap's
product. What's that all about? Lots of
speculation, but those two tools, along
with everything we've mentioned, are
clearly the future of how we do our
work in the hospitality industry. @
James Spellos is the president of
Meeting U., whose mission is to help
people become more productive
and comfortable with technology.
Jim delivers more than 150 seminars
annually on how to use technology more
efficiently. Jim is a past president of
MPIGNY and is also an accomplished
musician and songwriter and a
proud New York City resident.
mpigny.org

7


http://www.mpigny.org

Table of Contents for the Digital Edition of @MPIGNY - Fall/Winter 2017

President’s Message
Your New Virtual & Augmented Reality Universe
Transforming Great Events Into Greater Experiences
5 Steps to Uncover Savings Hiding in Plain Sight
Wellness in the Workplace Seen and Heard at NEOCON
Meet the Board
Thought Leadership
Get to Know: Peri Halprin and Kelly Hewlett
Notes From the Field
Planning Abroad? Go Smaller
New Members
Advertisers’ Index
@MPIGNY - Fall/Winter 2017 - Intro
@MPIGNY - Fall/Winter 2017 - cover1
@MPIGNY - Fall/Winter 2017 - cover2
@MPIGNY - Fall/Winter 2017 - 3
@MPIGNY - Fall/Winter 2017 - 4
@MPIGNY - Fall/Winter 2017 - President’s Message
@MPIGNY - Fall/Winter 2017 - Your New Virtual & Augmented Reality Universe
@MPIGNY - Fall/Winter 2017 - 7
@MPIGNY - Fall/Winter 2017 - Transforming Great Events Into Greater Experiences
@MPIGNY - Fall/Winter 2017 - 9
@MPIGNY - Fall/Winter 2017 - 5 Steps to Uncover Savings Hiding in Plain Sight
@MPIGNY - Fall/Winter 2017 - 11
@MPIGNY - Fall/Winter 2017 - Wellness in the Workplace Seen and Heard at NEOCON
@MPIGNY - Fall/Winter 2017 - Meet the Board
@MPIGNY - Fall/Winter 2017 - Thought Leadership
@MPIGNY - Fall/Winter 2017 - Get to Know: Peri Halprin and Kelly Hewlett
@MPIGNY - Fall/Winter 2017 - Notes From the Field
@MPIGNY - Fall/Winter 2017 - Planning Abroad? Go Smaller
@MPIGNY - Fall/Winter 2017 - Advertisers’ Index
@MPIGNY - Fall/Winter 2017 - cover3
@MPIGNY - Fall/Winter 2017 - cover4
@MPIGNY - Fall/Winter 2017 - outsert1
@MPIGNY - Fall/Winter 2017 - outsert2
@MPIGNY - Fall/Winter 2017 - outsert3
@MPIGNY - Fall/Winter 2017 - outsert4
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