@MPIGNY - Fall/Winter 2017 - 9

Engagement > Entertainment
A main goal for any locally-based
event company should be to connect
visitors and native New Yorkers alike
with the interesting people and places
that define the Greater New York area,
whether they're here for 10 days or
10 years. Instead of offering events
with the purpose of pure entertainment
(i.e., distracting oneself from the "real
world"), event creators should want to
create rich and fulfilling experiences
that engage attendees directly with the
city's best-kept secrets. If an attendees
aren't excited after an event, then it
needs to pay another trip to the drawing
board for improvements. After all, what's
the point of putting experiences together
if they're not inspiring?
In 2016, a New York-based Google
team of 16 employees wanted a
memorable day-long experience
from New York Adventure Club, so
we activated our behind-the-scenes
hard hat tour of the abandoned Ellis
Island hospital complex - this longer
event gave teammates a chance to
form stronger social bonds while
exploring a significant piece of
New York's history in a unique way.

Group Size Matters
In the tour and event operator
space, it's tempting to pack your
event with as many people as possible
so you can see a higher return on
investment - who doesn't want more
money? The downside of this approach
is that overly crowded events devalue
the individual experience and result in
newfound frustration and animosity.
A primary concern for any event host
should be to ensure a memorable
experience, even if it means reducing
capacity and incurring less revenue.
On the flip side, larger events that
benefit from more people need to
have enough guests so the high
energy social environment can be
preserved. Activating an experience
with a low attendee count just to win
a client's business will result in an

awkward event that attendees will
remember for all the wrong reasons.
Later in the month, New York
Adventure Club be hosting a special event
for the New York chapter of Carnegie
Melon University at Ripley's Believe it or
Not in Times Square, which we advised
should be between 30-60 guests for an
optimal experience. The same approach
was taken with CMU last year when
we activated our Murder Mystery &
Reception at a 200-year-old house in
Manhattan, which could accommodate
between 20-60 attendees.

All About Social
While the content of an event should
always be the priority for any event
creator, fostering an environment
for socializing is not far behind. If an
amazing event is lacking an opportunity
for social interaction, then attendees
will walk away feeling disconnected
from the experience and seek other
interactive opportunities. At New York
Adventure Club, we strive to have
each event include a social component
during or afterward so attendees can
build new relationships, or strengthen
existing ones, with their newfound
stories and shared experiences. Since
corporate teams usually use an offsite
as an opportunity for team building, we
tend to recommend our more hands-on
events that require groups to work
together in a fun and casual setting.
Several months ago, we hosted our
popular Play-Doh sculpting workshop
for a 20-person company team looking
for a creative group project. While
many employees were shy at the
beginning of the event, the two hours
of creative work (and ample amount
of food and drinks) naturally forced
everyone to socialize with each other
and share their works of art, which
they all got to take home at the end.

Make a Big City, Small
There's a saying in New York that
you're either here for one year - or 10.
This city can be highly intimidating

with its sheer amount of people and
buildings, and if a recent transplant
doesn't find a way to quickly integrate
themselves socially, then they'll look
elsewhere for a more manageable
hometown. While clients attending
a meeting or conference are usually
in town for only a couple days, many
of them will still want to have the
opportunity to connect with the Greater
New York area, but need a little help
doing so. By providing clients a simple
way to better interact and understand
New York, you'll give them reason to
return to the NYC-area under your
guidance and expert knowledge.
Earlier this year, New York Adventure
Club hosted a group outing for the Society
of Foreign Consuls in New York (SOFC), a
collection of NYC-based consulates, that
went behind-the-scenes at Grand Central
Terminal, from its secret substation, to
the catwalks high above the terminal, to
the abandoned FDR train underneath the
Waldorf-Astoria. This experience brought
the Consuls closer together through a
NYC-only experience, and created an
unforgettable connection with this city
that made them proud to represent their
country in this city.
To visitors, recent transplants and
even locals, New York City can be
extremely overwhelming - so much
so that one would rather hide in their
apartment or hotel room rather than
go through the trouble of deciding
what to do in their spare time. By
partnering with New York Adventure
Club to be your one-stop-shop for
100+ exclusive tours, workshops and
social gatherings throughout the
Greater New York area, you can focus
on executing a successful work event
while knowing their overall social
experience will be in good hands. @
Corey William Schneider is the CEO and
founder of the New York Adventure Club.
Learn more at NYadventureclub.com,
or follow the club on Facebook and
Instagram @nyadventureclub. Akshay
Ramanathan contributed to this article.
mpigny.org

9


http://www.NYadventureclub.com http://www.mpigny.org

Table of Contents for the Digital Edition of @MPIGNY - Fall/Winter 2017

President’s Message
Your New Virtual & Augmented Reality Universe
Transforming Great Events Into Greater Experiences
5 Steps to Uncover Savings Hiding in Plain Sight
Wellness in the Workplace Seen and Heard at NEOCON
Meet the Board
Thought Leadership
Get to Know: Peri Halprin and Kelly Hewlett
Notes From the Field
Planning Abroad? Go Smaller
New Members
Advertisers’ Index
@MPIGNY - Fall/Winter 2017 - Intro
@MPIGNY - Fall/Winter 2017 - cover1
@MPIGNY - Fall/Winter 2017 - cover2
@MPIGNY - Fall/Winter 2017 - 3
@MPIGNY - Fall/Winter 2017 - 4
@MPIGNY - Fall/Winter 2017 - President’s Message
@MPIGNY - Fall/Winter 2017 - Your New Virtual & Augmented Reality Universe
@MPIGNY - Fall/Winter 2017 - 7
@MPIGNY - Fall/Winter 2017 - Transforming Great Events Into Greater Experiences
@MPIGNY - Fall/Winter 2017 - 9
@MPIGNY - Fall/Winter 2017 - 5 Steps to Uncover Savings Hiding in Plain Sight
@MPIGNY - Fall/Winter 2017 - 11
@MPIGNY - Fall/Winter 2017 - Wellness in the Workplace Seen and Heard at NEOCON
@MPIGNY - Fall/Winter 2017 - Meet the Board
@MPIGNY - Fall/Winter 2017 - Thought Leadership
@MPIGNY - Fall/Winter 2017 - Get to Know: Peri Halprin and Kelly Hewlett
@MPIGNY - Fall/Winter 2017 - Notes From the Field
@MPIGNY - Fall/Winter 2017 - Planning Abroad? Go Smaller
@MPIGNY - Fall/Winter 2017 - Advertisers’ Index
@MPIGNY - Fall/Winter 2017 - cover3
@MPIGNY - Fall/Winter 2017 - cover4
@MPIGNY - Fall/Winter 2017 - outsert1
@MPIGNY - Fall/Winter 2017 - outsert2
@MPIGNY - Fall/Winter 2017 - outsert3
@MPIGNY - Fall/Winter 2017 - outsert4
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