@MPIGNY - Winter 2014 - (Page 15)
AND MEETING PLANNING
A WINNING TEAM
BY ADAM RAUCH
imes are rosy for the
incentives industry. With
traces of the recession
among corporate America
nearly gone, companies
have loosened their belts
to put forth some engaging incentive
As the president of One Line Sports
Agency, which organizes sports and
entertainment events for corporate
groups, I've noticed a shift in the climate.
While clients still want more value for
their money, spending on incentives is
back in a big way.
Luxury is Back
Companies know that they still have to
motivate their partners and employees.
And luxury, which made an exit during the
financial crisis, has recently been invited
back into the fold.
In 2008-2009, Super Bowl packages
had to stay in the $4,000 to $5,000
range in the midst of the financial crisis.
However, we are now seeing clients who
want to put their best customers in prime
sideline seats with packages upwards
of $10,000 per person. Companies are
also spending more on extras such as
after-parties, dinner receptions and
In addition to sports and entertainment,
destination travel is also making a
comeback. Companies are able to send
more guests on incentive trips than ever
OF TRAVIS BUTLER,
ONE LINE SPORTS
before. In January 2014, my company
is sending 160 distributors of a major
beer company to an all-inclusive
resort in Mexico as part of a regional
These destination travel incentives
typically have a lower per-person cost
than a marquee sports experience.
Therefore, clients are able to send
more people on these trips with their
These incentives are often more
effective among regional mid-level
partners who would not necessarily be
able to afford a trip like this on their own.
The personal accessibility to the reward
among the incentive audience ultimately
determines how effective it is.
Another element that is on the rise is the
introduction of sports and entertainment
celebrities as part of the incentive
experience. The opportunity to meet and
Continued on page 16
Table of Contents for the Digital Edition of @MPIGNY - Winter 2014
ASK THE BOARD
14 MEETINGS TECHNOLOGY TRENDS TO WATCH FOR 2014
10 EVENTS IN NORTH AMERICA YOU SHOULDN’T MISS IN 2014
SPORTS INCENTIVES AND MEETING PLANNING A WINNING TEAM
HOSTED-BUYER PROGRAMS: A PLANNER AND SUPPLIER Q&A
MEMBER SPOTLIGHT A CONVERSATION WITH JULIE GREEN
TECHNOLOGY CORNER BY WALTER J. RECHER
LEGAL REVIEW BY BARBARA F. DUNN, ESQ.
FITNESS FOCUS BY KELLY FILIPPONE
NOTES FROM THE FIELD
@MPIGNY - Winter 2014