@MPIGNY - Winter 2014 - (Page 15)

#feature SPORTS INCENTIVES AND MEETING PLANNING A WINNING TEAM BY ADAM RAUCH T imes are rosy for the incentives industry. With traces of the recession among corporate America nearly gone, companies have loosened their belts to put forth some engaging incentive travel programs. As the president of One Line Sports Agency, which organizes sports and entertainment events for corporate groups, I've noticed a shift in the climate. While clients still want more value for their money, spending on incentives is back in a big way. Luxury is Back Companies know that they still have to motivate their partners and employees. And luxury, which made an exit during the financial crisis, has recently been invited back into the fold. In 2008-2009, Super Bowl packages had to stay in the $4,000 to $5,000 range in the midst of the financial crisis. However, we are now seeing clients who want to put their best customers in prime sideline seats with packages upwards of $10,000 per person. Companies are also spending more on extras such as after-parties, dinner receptions and daily activities. Destination Travel In addition to sports and entertainment, destination travel is also making a comeback. Companies are able to send more guests on incentive trips than ever PHOTOS COURTESY OF TRAVIS BUTLER, ONE LINE SPORTS before. In January 2014, my company is sending 160 distributors of a major beer company to an all-inclusive resort in Mexico as part of a regional incentive program. These destination travel incentives typically have a lower per-person cost than a marquee sports experience. Therefore, clients are able to send more people on these trips with their allotted budgets. These incentives are often more effective among regional mid-level partners who would not necessarily be able to afford a trip like this on their own. The personal accessibility to the reward among the incentive audience ultimately determines how effective it is. Celebrity Speakers Another element that is on the rise is the introduction of sports and entertainment celebrities as part of the incentive experience. The opportunity to meet and Continued on page 16 info@mpigny.org 15

Table of Contents for the Digital Edition of @MPIGNY - Winter 2014

ASK THE BOARD
PRESIDENT’S MESSAGE
14 MEETINGS TECHNOLOGY TRENDS TO WATCH FOR 2014
10 EVENTS IN NORTH AMERICA YOU SHOULDN’T MISS IN 2014
SPORTS INCENTIVES AND MEETING PLANNING A WINNING TEAM
HOSTED-BUYER PROGRAMS: A PLANNER AND SUPPLIER Q&A
#stickwithmpigny
MEMBER SPOTLIGHT A CONVERSATION WITH JULIE GREEN
TECHNOLOGY CORNER BY WALTER J. RECHER
TIME. WARPED.
LEGAL REVIEW BY BARBARA F. DUNN, ESQ.
FITNESS FOCUS BY KELLY FILIPPONE
NOTES FROM THE FIELD
NEWS
DESTINATION: MANHATTAN
NEW MEMBERS
ADVERTISER’S INDEX

@MPIGNY - Winter 2014

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