@MPIGNY - Winter 2014 - (Page 23)

#feature TIME. WARPED. BY SCOTT WAYNE M eeting planners can bend time. Yet choose not to. Intriguing. Caught in a frame of "beginning" and "end" perhaps. With participants armed with social media, digital technology, 4G-enabled devices - who can blame them for checking out, as most of the industry is locked in era-dated formats that have been made redundant by everyday technologies? The opportunity today is for meeting planners to become experience designers - to redefine meetings as a series of crescendos in a staccato stream of interactions. The "beginning" may be a murmur on social media, a postcard of a teaser to participants. A social media video emailed or tweeted. Travel logistics handled by each participant through simple codes and mobile web registration; digital books emailed to participants the day before they fly for reading en route. Airport transfers delivering video briefings on the meeting as participants are driven to the venue - allowing for longer transfers to more distinct venues. Program days extend from early morning yoga and running sessions, to evening salon sessions reinventing industries over fine wine - self-curated by participants through mobile event tools. At departure a new digital book, capturing the material of the content of the event - photographs, video, decks, participants' commentaries with easy LinkedIn connection and networking tools. Participants enabled to easily forward content to co-workers and colleagues, expanding the network and conversation. Extending the length of your event indefinitely. Industries are disrupted not by technology, but by leaders redefining what those industries are. Whether Amazon redefining "retail," Apple redefining "the phone" or Instagram redefining "the Kodak moment." The meeting industry is ripe for disruption. Now is the window to redefine "beginning and end." Warping time is the emerging skill of the meeting designer. @ Scott Wayne is founder of The Frontier Project, a boutique innovation firm. In 2013, the team launched FrontierLive - a new venture helping the meeting industry disrupt itself. DESTINATION INNOVATION. At Sands Bethlehem, we've assembled the best and the brightest to assure meetings and tradeshows go beyond the expected. Our 12,000 sq. ft. of meeting space and 14,000 sq. ft. of tradeshow space merge seamlessly with our exceptional accommodations and exquisite catering. We offer the latest in technology, 10 dining choices, legendary entertainment, outlet shopping, rejuvenating spa services and so much more. Simply stated, we're at the top of our game so you can be at the top of yours. Book your meeting or conference today by calling Alyssa Lippincott at 484.777.7497 or email Alyssa.Lippincott@PaSands.com. Must be 21 years of age or older to enter the Sands Casino. ge old to t lder Cas GAMBLING PROBLEM? CALL 1-800-GAMBLER. 668687_Sands.indd 1 PaSands.com | Follow Us info@mpigny.org PM 04/12/13 7:38 23 http://www.PaSands.com http://www.facebook.com/SandsCasinoResortBethlehem https://twitter.com/Sands_Bethlehem http://www.PaSands.com

Table of Contents for the Digital Edition of @MPIGNY - Winter 2014

ASK THE BOARD
PRESIDENT’S MESSAGE
14 MEETINGS TECHNOLOGY TRENDS TO WATCH FOR 2014
10 EVENTS IN NORTH AMERICA YOU SHOULDN’T MISS IN 2014
SPORTS INCENTIVES AND MEETING PLANNING A WINNING TEAM
HOSTED-BUYER PROGRAMS: A PLANNER AND SUPPLIER Q&A
#stickwithmpigny
MEMBER SPOTLIGHT A CONVERSATION WITH JULIE GREEN
TECHNOLOGY CORNER BY WALTER J. RECHER
TIME. WARPED.
LEGAL REVIEW BY BARBARA F. DUNN, ESQ.
FITNESS FOCUS BY KELLY FILIPPONE
NOTES FROM THE FIELD
NEWS
DESTINATION: MANHATTAN
NEW MEMBERS
ADVERTISER’S INDEX

@MPIGNY - Winter 2014

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