@MPIGNY - Winter 2014 - (Page 23)
BY SCOTT WAYNE
eeting planners can
bend time. Yet choose
not to. Intriguing.
Caught in a frame
of "beginning" and
With participants armed with
social media, digital technology,
4G-enabled devices - who can blame
them for checking out, as most of the
industry is locked in era-dated formats
that have been made redundant by
The opportunity today is for meeting
planners to become experience
designers - to redefine meetings as a
series of crescendos in a staccato stream
of interactions. The "beginning" may be
a murmur on social media, a postcard of
a teaser to participants. A social media
video emailed or tweeted. Travel logistics
handled by each participant through
simple codes and mobile web registration;
digital books emailed to participants
the day before they fly for reading en
route. Airport transfers delivering video
briefings on the meeting as participants
are driven to the venue - allowing for
longer transfers to more distinct venues.
Program days extend from early
morning yoga and running sessions,
to evening salon sessions reinventing
industries over fine wine - self-curated by
participants through mobile event tools.
At departure a new digital book,
capturing the material of the content of
the event - photographs, video, decks,
participants' commentaries with easy
LinkedIn connection and networking
tools. Participants enabled to easily
forward content to co-workers and
colleagues, expanding the network and
conversation. Extending the length of
your event indefinitely.
Industries are disrupted not by
technology, but by leaders redefining
what those industries are. Whether
Amazon redefining "retail," Apple
redefining "the phone" or Instagram
redefining "the Kodak moment." The
meeting industry is ripe for disruption.
Now is the window to redefine "beginning
and end." Warping time is the emerging
skill of the meeting designer. @
Scott Wayne is
founder of The
Frontier Project, a
firm. In 2013, the team
- a new venture
helping the meeting industry disrupt itself.
At Sands Bethlehem, we've assembled the best and the brightest to assure meetings and tradeshows go
beyond the expected. Our 12,000 sq. ft. of meeting space and 14,000 sq. ft. of tradeshow space merge
seamlessly with our exceptional accommodations and exquisite catering. We offer the latest in technology,
10 dining choices, legendary entertainment, outlet shopping, rejuvenating spa services and so much more.
Simply stated, we're at the top of our game so you can be at the top of yours.
Book your meeting or conference today by calling Alyssa Lippincott at 484.777.7497 or email Alyssa.Lippincott@PaSands.com.
Must be 21 years of age or older to enter the Sands Casino.
ge old to t
GAMBLING PROBLEM? CALL 1-800-GAMBLER.
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04/12/13 7:38 23
Table of Contents for the Digital Edition of @MPIGNY - Winter 2014
ASK THE BOARD
14 MEETINGS TECHNOLOGY TRENDS TO WATCH FOR 2014
10 EVENTS IN NORTH AMERICA YOU SHOULDN’T MISS IN 2014
SPORTS INCENTIVES AND MEETING PLANNING A WINNING TEAM
HOSTED-BUYER PROGRAMS: A PLANNER AND SUPPLIER Q&A
MEMBER SPOTLIGHT A CONVERSATION WITH JULIE GREEN
TECHNOLOGY CORNER BY WALTER J. RECHER
LEGAL REVIEW BY BARBARA F. DUNN, ESQ.
FITNESS FOCUS BY KELLY FILIPPONE
NOTES FROM THE FIELD
@MPIGNY - Winter 2014