@MPIGNY - Winter 2015 - (Page 16)

#feature CONTENT MARKETING TACTICS FOR EvENT ANd MEETINg PLANNERS By stAcy hAnAs S ocial media marketing is a powerful strategy that you may want to incorporate in your event promotion. Social Media Examiner surveyed 3,700 marketers for the 2015 Social Media Industry report. Of the 3,700 surveyed, 90 percent found that social media marketing lead to increased exposure, while 77 percent found it lead to increased traffic and 69 percent found it developed loyal fans. What is the key to a successful social media marketing plan? A successful content marketing component. According to the Content Marketing Institute, content marketing is defined as a technique of creating and distributing valuable, relevant and consistent 16 @MPIGNY WINTER 2016 content to attract and acquire a defined audience. As an event or meeting planner, you may often wear the hat of a marketer. How can you implement a successful social media strategy to promote registration, drive people to the event website, increase event awareness and make attendees excited to attend the meeting or event? A strong content management and distribution plan may be a strong element for you and your team to consider. Below are several tactics to keep in mind when developing your event marketing strategy. VIDEo Videos on Facebook tend to get a greater organic reach than a typical post. As a team, it is important to discuss the production quality and the concept of the video. There are many directions you may take with your video; here are some of our suggestions: * Event Teaser: Create a teaser using a slideshow creation tool such as Animoto or Apple iMovie. How can you drive people to your event? Incorporate statistics, speaker images and photos of the event from the year before. * Podcast Interviews: Pitch your event story to a radio podcast and coordinate an interview with a speaker or event staff member. If you can't coordinate a podcast interview, live-streaming tools such as periscope or meerkat may work for this concept as well. * Behind-the-Scenes: Periscope is a live-streaming application that

Table of Contents for the Digital Edition of @MPIGNY - Winter 2015

PRESIDENT’S MESSAGE
IF YOU FIND YOURSELF IN....
ASK THE BOARD
AIRBNB IN NYC, SF AND PARIS: ONE INDUSTRY DISRUPTOR, THREE DESTINATION PERSPECTIVES
STOP THE SELFIES! GET A GREAT HEADSHOT INSTEAD
CONTENT MARKETING TACTICS FOR EVENT AND MEETING PLANNERS
SAVE THE DATES!
MPIGNY EVENTS
THOUGHT LEADERSHIP
NOTES FROM THE FIELD
WHAT’S NEW IN THE MUSIC CITY
NEW MEMBERS
ADVERTISERS’ INDEX

@MPIGNY - Winter 2015

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