@MPIGNY - Spring 2015 - (Page 21)

#industry news IBTM AMERICA LAUNCHES A NEW SHOW FORMAT THIS SUMMER BY MARGARET VICTOR I Photo by Chris Cooper n consultation with the industry, and members of the U.S. Advisory Board who identified the need for trade shows to prioritize the amount of face-to-face time that meeting suppliers secure with elite buyers as part of their attendance (in the most cost effective way), Reed Travel Exhibitions has launched ibtm america - a brand new trade show experience that achieves these objectives. The new show format will accommodate 250 international and U.S. suppliers who will meet with 250 of the most prestigious planners in the global meetings industry. Both buyers and suppliers will be doing business inbound and outbound from the U.S. Hosted buyers will be a mixture of planners from the corporate, association, incentive, governmental and agency sectors. The four core elements of the new concept are: * Exhibitors and buyers will take part in a mutual match system for their appointment diary. This means both parties choose who they wish to do business with; this is the first time exhibitors have been given this option. EXHIBITORS AND BUYERS WILL TAKE PART IN A MUTUAL MATCH SYSTEM FOR THEIR APPOINTMENT DIARY. * Hosted buyers will be rigorously prequalified, personally invited and will include the most senior decision-makers with guaranteed purchasing power. * There will be more touchpoints with times, building on the request from the market for more community engagement. * We will introduce a new show layout. All exhibitors will be on an equal-level playing field - each meeting pod is the same and everything is included in the price. The 8-foot-by-8-foot, all-inclusive meeting pods will be ready for the arrival of the exhibitor and there will be no more additional costs associated with set up or tear down, no freight or drayage giving a hassle-free way to exhibit. Each hosted buyer will have 30 pre-scheduled appointments, giving exhibitors a similar schedule of meetings over the course of the event. Building further connections, the community of ibtm america will join together for personalized networking events, and the inspirational ibtm professional Knowledge Forum. To find out more about ibtm america 2015, please visit www.ibtmamerica.com.   @ ica ame1r1 ibtm une 9- e West J lac ick P Corm icago, IL Mc Ch buyers as everyone will be together at all mpigny.org 21 http://www.ibtmamerica.com http://www.mpigny.org

Table of Contents for the Digital Edition of @MPIGNY - Spring 2015

Ask the Board What Is Your Ultimate Travel Destination?
President’s Message by Carvie Gillikin
Building a Strong Team
Healthy Habits for the Home Office
Incentivize Me: The Road to Incentive Trip Recovery
Glamping Across the Usa and Abroad
14 Personal Branding With Ceci Johnson
Member Spotlight a Conversation With Alesia Lawson
Meeting and Event Trends: Let’s Get Engaged!
Day in the Life Exploring London With Deborah Kelly
Meetings Industry Building Global Momentum
18 Shades of Green
Ibtm America Launches a New Show Format This Summer
Notes From the Field
Javits Center Debuts a New Look, Feel for Nyc Meetings
Meeting in Detroit
New Members
Advertiser’s Index
Iceland Offers Endless Ideas for Events

@MPIGNY - Spring 2015

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