@MPIGNY - Spring 2016 - (Page 18)
MAKE THE MOST OF YOUR
bY JacQues corneLL & steve hart
ou've hired a professional photographer to
take pictures at your event. The event went off
flawlessly, and you have a bunch of great photos
of your members learning and networking face to
face. so now what?
event planners can easily use their photos
throughout the year to boost event attendance, increase public
awareness, grow membership and build loyalty. Below are a
few of the approaches we've learned at Happening Photos from
working with corporate, professional and nonprofit clients for
the past 10 years.
The most popular approaches include using photos on social
media and in email campaigns. These are great for advertising
events beforehand and informing relevant communities about
what's to come. including photos of past events and of future
speakers gives potential attendees a sense of what the event
experience is like - the grandeur of the venue and decor, the
creativity of the planners, the appeal of the food, and the excitement
of the presentations and networking opportunities. When you
send out an announcement, there's nothing like a colorful, exciting
and professional-looking photo to grab the recipient's attention
and encourage them to read the accompanying text. The entire
presentation, from the photo to the graphics and logo - even the
spelling - informs a prospective participant's expectations.
Photos are also great for community building after an event.
After-action reports about an event's content and successes
@MPIGNY SPRING 2016
(award winners, for example) engage not only the attendees
but those who missed out. They help sustain anticipation for
the next event and also provide a resource for new prospects
interested in learning more about the organization.
Aside from before-and-after event publicity, photos can
help with broader marketing and loyalty-building efforts. for
example, studio-quality portraits of organizers and presenters
at an event can be used throughout the year in press kits, on
an organization's website, even as social media avatars. And,
ViPs are not the only ones who like to have photos. Particularly
at fundraising galas, attendees love to get elegant red-carpet
photos of themselves as mementos of the social occasion and
their good works.
finally, behind-the-scenes photo stories about hard-working
staff give them much-deserved recognition and help attendees
and members feel a personal connection not just to the event
itself but also to the organization and people that bring them
interesting content and opportunities.
once you have a collection of quality, professional photos
from your event (or events), don't let them sit and gather dust on
your computer. make the most of your investment by using those
images to promote events and communicate with your attendees
for a long time to come. @
Jacques Cornell & Steve Hart are co-founders of Happening
Photos Inc. Learn more at www.happening.photos.
Table of Contents for the Digital Edition of @MPIGNY - Spring 2016
ASK THE BOARD
MEETINGS & TRAVEL IN TIMES OF CRISIS
MEETINGS OUTLOOK: SECURITY CONCERNS ON THE RISE
10 WAYS TO MILLENNIAL-IZE YOUR MEETINGS
THE MPIGNY GOLF OUTING TURNS 25!
MAKE THE MOST OF YOUR PROFESSIONAL EVENT PHOTOS
DAY IN THE LIFE
NOTES FROM THE FIELD
WHAT’S COMING TO TORONTO IN 2016
@MPIGNY - Spring 2016