@MPIGNY - Spring 2016 - (Page 18)

#feature MAKE THE MOST OF YOUR PROFESSIONAL EVENT PHOTOS bY JacQues corneLL & steve hart Y ou've hired a professional photographer to take pictures at your event. The event went off flawlessly, and you have a bunch of great photos of your members learning and networking face to face. so now what? event planners can easily use their photos throughout the year to boost event attendance, increase public awareness, grow membership and build loyalty. Below are a few of the approaches we've learned at Happening Photos from working with corporate, professional and nonprofit clients for the past 10 years. The most popular approaches include using photos on social media and in email campaigns. These are great for advertising events beforehand and informing relevant communities about what's to come. including photos of past events and of future speakers gives potential attendees a sense of what the event experience is like - the grandeur of the venue and decor, the creativity of the planners, the appeal of the food, and the excitement of the presentations and networking opportunities. When you send out an announcement, there's nothing like a colorful, exciting and professional-looking photo to grab the recipient's attention and encourage them to read the accompanying text. The entire presentation, from the photo to the graphics and logo - even the spelling - informs a prospective participant's expectations. Photos are also great for community building after an event. After-action reports about an event's content and successes 18 @MPIGNY SPRING 2016 (award winners, for example) engage not only the attendees but those who missed out. They help sustain anticipation for the next event and also provide a resource for new prospects interested in learning more about the organization. Aside from before-and-after event publicity, photos can help with broader marketing and loyalty-building efforts. for example, studio-quality portraits of organizers and presenters at an event can be used throughout the year in press kits, on an organization's website, even as social media avatars. And, ViPs are not the only ones who like to have photos. Particularly at fundraising galas, attendees love to get elegant red-carpet photos of themselves as mementos of the social occasion and their good works. finally, behind-the-scenes photo stories about hard-working staff give them much-deserved recognition and help attendees and members feel a personal connection not just to the event itself but also to the organization and people that bring them interesting content and opportunities. once you have a collection of quality, professional photos from your event (or events), don't let them sit and gather dust on your computer. make the most of your investment by using those images to promote events and communicate with your attendees for a long time to come. @ Jacques Cornell & Steve Hart are co-founders of Happening Photos Inc. Learn more at www.happening.photos. http://www.happening.photos

Table of Contents for the Digital Edition of @MPIGNY - Spring 2016

PRESIDENT’S MESSAGE
ASK THE BOARD
MEETINGS & TRAVEL IN TIMES OF CRISIS
MEETINGS OUTLOOK: SECURITY CONCERNS ON THE RISE
10 WAYS TO MILLENNIAL-IZE YOUR MEETINGS
THE MPIGNY GOLF OUTING TURNS 25!
THOUGHT LEADERSHIP
MAKE THE MOST OF YOUR PROFESSIONAL EVENT PHOTOS
DAY IN THE LIFE
NOTES FROM THE FIELD
WHAT’S COMING TO TORONTO IN 2016
NEW MEMBERS
ADVERTISERS’ INDEX

@MPIGNY - Spring 2016

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