@MPIGNY- Summer 2013 - (Page 6)

10 #feature POWERFUL iPAD STRATEGIES FOR MEETINGS & EVENTS BY DEBI SCHOLAR SMART SOURCE COMPUTER & AUDIO VISUAL RENTALS E xecutives stream through the doors, most with their smartphones or ear buds glued to their ears as they approach the conference registration table. The attendees register and receive their iPad, which is designed to provide them with instant information and collaboration opportunities throughout your meeting. Using their assigned iPad, each executive registers for a one-on-one meeting later in the day and walks into your first presentation. The secure networked environment provides them with presentations and targeted messages. Thank goodness, because they expect to be able to make complex decisions within short timeframes. At the end of 6 @MPIGNY SUMMER 2013 the meeting, we learn that many of the executives connected with presenters and used the iPad to ask numerous key questions, to open many of the presenters’ emails, to download important key documents, to attend several important one-on-one sessions, to click on many of the dynamic sponsor ads, and to answer all the surveys. After your meeting, this information is integrated into your Customer Relationship Management (CRM) system, and you learn that most of the executives invested in the services offered in each of the presentations they attended. Your remarkable return on investment was realized in multiple ways. In an environment where the tools need to match the egos and the expectations, the iPad has captured the audience not only because of its fashionable sophistication, but also because of its practicality. With four generations in our workforce, our fluid environments, and the never-ending pursuit to engage attendees better than our competition, the iPad is engaging all audiences, solving most if not all of these concerns, and is becoming the indispensable tool that your meeting requires. Do you want to offer more in-depth, engaging education, reach a broader audience, increase your revenue opportunities, and obtain immediate results? You will gain the competitive edge by using these 10 powerful iPad strategies for your meetings and events: 1 2 Powerful and Practical A provisioned iPad (an iPad that includes pre-loaded materials with a uniform interface) provides the equipment and solution for effective and powerful content delivery without the risk exposure of Bring Your Own Device (BYOD). If organizations allow BYOD for delivery of meeting content, then data confidentiality, privacy, support and metrics are unavailable. Moreover, attendees multitask into other device applications. How many times have attendees tried to view presentations on their own device, or worse, have not even downloaded the app? This will not happen when you provision an iPad from the right vendor. Conquer the Quest for Information When the content is more interactive, then your attendees are more engaged. Visionary and theory-developing attendees appreciate the iPad’s ability to present complex data and reports using common applications so that immediate investment decisions can be made. For attendees that appreciate image, spontaneity and collaboration among presenters and peers, the iPad allows for easy networking and communication. Unlike printed material, content may be updated as often as http://www.naylornetwork.com/mny-nxt/

Table of Contents for the Digital Edition of @MPIGNY- Summer 2013

President's Message
10 Powerful iPad Strategies for Meetings & Events
Revolutionized By Technology
Spotify At Events
Introducing The 2013-2014 MPIGNY Board of Directors
2013 MPIGNY Genie Awards
Member Spotlight
Destination New Jersey
The Summit
New Members
Can You Spot Yourself?

@MPIGNY- Summer 2013