@MPIGNY - Summer 2016 - (Page 17)
INCENTIVES: WHAT'S MAGIC
by amy drew thompson
udgets are returning and the millennials, in
growing numbers, are on the books for your
incentive meetings. What's important to the
generation that will be making up more and more of
the workforce with each passing year?
Immersion. Millennials are more apt to head
out and experience a destination head on. They
will prefer experiences that bring them to the
restaurants locals enjoy, where the culture comes
in culinary form, right on the plates. Same goes
for activities. Largely an active bunch, the options
available should reflect thusly, with adventurous
rosters bringing guests into what makes this region
special. Meeting the locals, for example, will rank
higher than shopping excursions.
They time. While interaction is essential for
fun group outing moments, stipends and free time
are big draws. Being able to discover a place at
their own pace is preferable to strictly structured
Boutique, yes. Big luxury, no. Don't waste precious dollars on the fanciest rooms. Millennials are more interested in doing things
outside of the property where they are staying. Boutique hotels are big - perhaps with a solid dining and/or bar option - but the days of
the super-luxe resort stays are over. Keep an eye out for properties where sustainability and locally-sourced products figure into the mix.
an where you choose to hold your meeting directly
affect who shows up? Of course! But not for reasons you
might think. While just about any attendee is going to be
tempted to head to San Juan or Sonoma when the New York area
is set to break the seasonal snowfall record yet again, it takes
more than a great climate and terrific local to-dos to tick up that
Have you considered whether your prospective locations can
better accomplish the meeting's goals? Choosing a region or
venue with a connection to your client's business or industry
could be the box those invited need to tick before choosing to
spend the time and money to attend.
In what regions, nations or cities is this particular field
growing? Are there factories, hospitals, universities or other
places where valuable information or cutting-edge trends in the
field can be gleaned?
Discussing your meeting's goals with suppliers on the local level
is one way to drum up respondents with an interest in helping you
meet them. Strategic analysis of each prospective location can
help you move some options to the top of the list and put others on
hold until the segment is richer. Questions to ask include:
* Is said industry growing in this region or city?
* Are there opportunities to take advantage of this fact via field
trips or tours, or bringing in local professionals for panels and
* Will this destination help us meet our goals?
Sure, available hotel rooms, meeting space and transportation
will always be important, but as the hospitality industry becomes
increasingly savvy, it's no longer the just the high-ticket properties
showcasing impressive tech and trendy F&B offerings that hit the
mark. It's a location's connection to your client's industry and the
event's specific goals that will help push attendance to new heights.
Table of Contents for the Digital Edition of @MPIGNY - Summer 2016
PRESIDENT’S MESSAGE BY SUZANNE MEDCALF
BUILDING YOUR PERSONAL BRAND
MPIGNY @ WEC
CREATE A HEALTHY HOME OFFICE THIS SUMMER
THE EVOLUTION OF GAMING VENUES FOR MEETINGS & EVENTS
MEET THE 2016-2017 MPIGNY BOARD OF DIRECTORS
THOUGHT LEADERSHIP A SPOTLIGHT ON TOP MEETING TRENDS
NOTES FROM THE FIELD
FROM THE BEACH TO THE BAY
@MPIGNY - Summer 2016