MPI Perspective - Spring 2018 - 23

Event Marketing: Under the Influencers

T

The term "celebrity" isn't quite
outdated, but it has certainly evolved.
That's because when it comes to
social media, folks from all walks
(even pets!) are garnering audiences
in the hundreds of thousands, guiding
followers to everything from products
and services to - you guessed it -
events!
How can planners capitalize on the
power of influencers to boost their
event's success? It's all about choosing
the right ones - and there are tools
you can use to help narrow down the
list. SocialRank and StreetTeam are
two such services that allow users to
identify the most powerful members of

909748_VIP.indd 1

their own audience to see who among
them could be the best candidates to
help market a given event.
It's a two-way street, though. Before
making a move to align with anyone on
your short list, get together with your
team and figure out what you can do

for them. Then create a compelling
proposition that everyone's
onboard with.
Where else might you find
influencers to take your event's
digital cred (and attendance) over
the top? Scan your list of speakers
and entertainers. Are they active on
social media? And if you're still on the
hunt for compelling talent - whether
keynoter, team builder or killer
swing band, maybe you should add
"impressive influencer" to the list of
criteria while considering your options.
Their audience and fan base may
overlap nicely with yours.
- Amy Drew Thompson ●

P E R S P E C T I V E | spring
2018 | 23
15/03/18 02:56


http://www.vipavco.com http://www.vipavco.com

Table of Contents for the Digital Edition of MPI Perspective - Spring 2018

Editor’s Note
President’s Message
Innovation Corner
Marijuana Tours & Events: Challenges & Perceptions
MPINCC’s 2018 Annual Conference & Expo
Wine Country Open for Business
Corks & Forks: A Culinary Art Experience
Meetings Minute
Member Spotlight
MPINCC New Members
Index to Advertisers/ Advertisers.com
MPI Perspective - Spring 2018 - Intro
MPI Perspective - Spring 2018 - cover1
MPI Perspective - Spring 2018 - cover2
MPI Perspective - Spring 2018 - 3
MPI Perspective - Spring 2018 - 4
MPI Perspective - Spring 2018 - 5
MPI Perspective - Spring 2018 - President’s Message
MPI Perspective - Spring 2018 - Innovation Corner
MPI Perspective - Spring 2018 - 8
MPI Perspective - Spring 2018 - Marijuana Tours & Events: Challenges & Perceptions
MPI Perspective - Spring 2018 - 10
MPI Perspective - Spring 2018 - 11
MPI Perspective - Spring 2018 - 12
MPI Perspective - Spring 2018 - 13
MPI Perspective - Spring 2018 - 14
MPI Perspective - Spring 2018 - 15
MPI Perspective - Spring 2018 - MPINCC’s 2018 Annual Conference & Expo
MPI Perspective - Spring 2018 - 17
MPI Perspective - Spring 2018 - 18
MPI Perspective - Spring 2018 - Wine Country Open for Business
MPI Perspective - Spring 2018 - 20
MPI Perspective - Spring 2018 - Corks & Forks: A Culinary Art Experience
MPI Perspective - Spring 2018 - Meetings Minute
MPI Perspective - Spring 2018 - 23
MPI Perspective - Spring 2018 - 24
MPI Perspective - Spring 2018 - 25
MPI Perspective - Spring 2018 - 26
MPI Perspective - Spring 2018 - 27
MPI Perspective - Spring 2018 - Member Spotlight
MPI Perspective - Spring 2018 - MPINCC New Members
MPI Perspective - Spring 2018 - Index to Advertisers/ Advertisers.com
MPI Perspective - Spring 2018 - cover3
MPI Perspective - Spring 2018 - cover4
MPI Perspective - Spring 2018 - outsert1
MPI Perspective - Spring 2018 - outsert2
MPI Perspective - Spring 2018 - outsert3
MPI Perspective - Spring 2018 - outsert4
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