MPI Perspective - Spring 2018 - 9

Marijuana Tours &
Events: Challenges
& Perceptions
BY ROSE STANTON, CTA

©ISTOCK.COM/ALEKSANDAR KAMASI

As of January 1, 2018, recreational marijuana is now
legal in California, which could create new opportunities and
challenges for event professionals in the state. Perspective
magazine talked to Victor Pinho, owner of Emerald Farm
Tours. Emerald Farm Tours was founded in 2018 by Pinho,
who has more than 15 years in the cannabis industry. Victor's
expertise and unique background provide his tour groups
with a true insider's perspective on the industry.

Q: Tell us about the demand for marijuana
tours, and what are the demographics of
your clientele?
A: The demand for cannabis tourism and activities in
California has been on the rise across the industry since
the beginning of the year. We anticipate this demand will
continue to increase throughout this year and into 2019.
The data we have shows strong interest from out-of-state

consumers, particularly from tourists traveling into the United
States from abroad. At present time, foreign tourists account
for about 50 percent of our business. The age demographics
(21+) and experiential level with cannabis consumption are all
over the board. There are even people who take our tours with
no interest in consuming cannabis at all.

Q: What are some of the challenges you face with
your tours?
A: The biggest challenges we face as a cannabis tourism
company have more to do with the behind-the-scenes work
that we do to curate our tour stops and sites. The cannabis
industry regulations are unique to California and each tour site
we work with has its own needs and requirements before the
general public can be allowed to tour their facilities. Culturally,
this industry has been operating in the shadows for decades. A
large part of Emerald Farm Tours' success has come from our

P E R S P E C T I V E | spring 2018 | 9


http://www.ISTOCK.COM/ALEKSANDAR

Table of Contents for the Digital Edition of MPI Perspective - Spring 2018

Editor’s Note
President’s Message
Innovation Corner
Marijuana Tours & Events: Challenges & Perceptions
MPINCC’s 2018 Annual Conference & Expo
Wine Country Open for Business
Corks & Forks: A Culinary Art Experience
Meetings Minute
Member Spotlight
MPINCC New Members
Index to Advertisers/ Advertisers.com
MPI Perspective - Spring 2018 - Intro
MPI Perspective - Spring 2018 - cover1
MPI Perspective - Spring 2018 - cover2
MPI Perspective - Spring 2018 - 3
MPI Perspective - Spring 2018 - 4
MPI Perspective - Spring 2018 - 5
MPI Perspective - Spring 2018 - President’s Message
MPI Perspective - Spring 2018 - Innovation Corner
MPI Perspective - Spring 2018 - 8
MPI Perspective - Spring 2018 - Marijuana Tours & Events: Challenges & Perceptions
MPI Perspective - Spring 2018 - 10
MPI Perspective - Spring 2018 - 11
MPI Perspective - Spring 2018 - 12
MPI Perspective - Spring 2018 - 13
MPI Perspective - Spring 2018 - 14
MPI Perspective - Spring 2018 - 15
MPI Perspective - Spring 2018 - MPINCC’s 2018 Annual Conference & Expo
MPI Perspective - Spring 2018 - 17
MPI Perspective - Spring 2018 - 18
MPI Perspective - Spring 2018 - Wine Country Open for Business
MPI Perspective - Spring 2018 - 20
MPI Perspective - Spring 2018 - Corks & Forks: A Culinary Art Experience
MPI Perspective - Spring 2018 - Meetings Minute
MPI Perspective - Spring 2018 - 23
MPI Perspective - Spring 2018 - 24
MPI Perspective - Spring 2018 - 25
MPI Perspective - Spring 2018 - 26
MPI Perspective - Spring 2018 - 27
MPI Perspective - Spring 2018 - Member Spotlight
MPI Perspective - Spring 2018 - MPINCC New Members
MPI Perspective - Spring 2018 - Index to Advertisers/ Advertisers.com
MPI Perspective - Spring 2018 - cover3
MPI Perspective - Spring 2018 - cover4
MPI Perspective - Spring 2018 - outsert1
MPI Perspective - Spring 2018 - outsert2
MPI Perspective - Spring 2018 - outsert3
MPI Perspective - Spring 2018 - outsert4
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