MPI Perspective - Summer 2014 - (Page 10)

5 Strategies to Create Cool Content for Social Media BY BETH ZIESENIS YOUR NERDY BEST FRIEND M Meeting planners are becoming better and better at Tweeting, posting, sharing and pinning news and promotions for their events. But if the content they share is boring, the three clicks it took to get the information out there were wasted. Luckily the app world is full of amazing tech tools that help elevate a snoozy event picture into a snazzy, share-worthy graphic or multimedia masterpiece. Here are some of the top tools to create great content from my upcoming session at WEC. Turn an Image into a Story: Word Swag and Word Dream Way back in the day, a meeting planner could share a plain photo, but these days the images with text overlays get all the attention. Word Swag is an iOS app that allows you to add text to an image in mere moments, and Word Dream is a competitor with an Android option. Without having to have a degree in design, you can plug in your own text and play around with the typography with a few clicks. Meeting 10 | P E R S P E C T I V E | planners and event promoters can snap a picture and add the event hashtag plus a logo with a couple of clicks. Make a Movie in an Instant: Animoto and Magisto Animoto is one of those tools that make the crowds go "WOW" and look at you in wonder. The premise is incredibly simple: Gather 10 or more pictures and/ or videos, throw in a title and choose a theme and soundtrack - then push a button.  Presto! Animoto instantly

Table of Contents for the Digital Edition of MPI Perspective - Summer 2014

Editor’s Note
Take 5
President’s Message
Our Favorite Things About Northern California
5 Strategies to Create Cool Content for Social Media
MPINCCS’s Annual Gala & Silent Auction
Emerging Professionals Committee: Engaging Future Leaders!
IMEX America: A Short Flight to the Wide World of Meetings
Destination: Los Angeles
Index to Advertisers /

MPI Perspective - Summer 2014