MPI Perspective - Summer 2018 - 6

Make Your

Event

the Next

Big

Thing
BY REBECCA BERTRAM

Before you even step into the room,
you hear the sounds of jovial chatter and
clinking glasses just above the beautiful
music playing in the background. As
you draw closer, a whiff of something
delicious in the air has your mouth
watering and your mind wondering what
it could be. You might not be aware of
it, but your body and mind are already
prepared for an amazing experience.
Now, you excitedly anticipate what
treats await your eyes around the corner.
This is our job as meeting and event
planners - to set the stage and create
an environment that transports our
guests for an hour or an evening. Maxine
Andrew, internationally recognized
event planner, said it best when asked
how she approaches guest-centric
design: "I think about how I want to
experience this event from the moment

6 | P E R S P E C T I V E | www.mpincc.org

I enter. If I was an attendee, what do I
want to hear (laughter, glasses clinking
or amazing music), what do I want to see,
taste and hold in my hand? Sensation of
the event drives my event design."
The best events are not just an event
but an experience. As live marketing
professionals, we thrive on bringing
people together. We want to achieve
a connected experience that invites
guests to participate, while leaving
with a lasting memory of the event
and a feeling of connection to the host.
Whether your event is an educational
meeting, a networking experience or a
social event, your goal is to take your
guests out of their day-to-day life. Help
them turn off and disconnect from the
outside world to participate and give
themselves to the event for learning,
connecting and enjoyment.

Anyone who has ever been tasked
with creating one of these experiences
knows that the audience is not just
the attendee. You also have a client
who is hosting the event for a specific
purpose. You know your event has been
successful when not only the guests are
leaving happy, but your clients (and their
bosses) are thrilled with the results.
Planning these spectacular events
requires looking at the expected
outcome from all perspectives: as a
guest who has an experience in mind
and as a client who has a goal to achieve
(often on a budget). This often requires
some negotiation between our great
imaginations and our less-than-flush
pocketbooks.
To accomplish this balance, you
want to make sure your guests' basic
needs are being met and then assess


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Table of Contents for the Digital Edition of MPI Perspective - Summer 2018

President’s Message
Editor’s Note
Innovation Corner
Make Your Event the Next Big Thing
MPINCC 2018 Annual Gala & Silent Auction
Data Privacy in Europe under GDPR
IMEX America – A Quick Trip to a ‘Cascade of Cool’
WEC18: 5-4-3-2-1 … Go!
Meetings Minute
Destination: What’s New in LA and San Diego
Member Spotlight
MPINCC New Members
Index to Advertisers/Advertisers.com
MPI Perspective - Summer 2018 - Intro
MPI Perspective - Summer 2018 - cover1
MPI Perspective - Summer 2018 - cover2
MPI Perspective - Summer 2018 - 3
MPI Perspective - Summer 2018 - Editor’s Note
MPI Perspective - Summer 2018 - Innovation Corner
MPI Perspective - Summer 2018 - Make Your Event the Next Big Thing
MPI Perspective - Summer 2018 - 7
MPI Perspective - Summer 2018 - MPINCC 2018 Annual Gala & Silent Auction
MPI Perspective - Summer 2018 - 9
MPI Perspective - Summer 2018 - 10
MPI Perspective - Summer 2018 - 11
MPI Perspective - Summer 2018 - Data Privacy in Europe under GDPR
MPI Perspective - Summer 2018 - IMEX America – A Quick Trip to a ‘Cascade of Cool’
MPI Perspective - Summer 2018 - WEC18: 5-4-3-2-1 … Go!
MPI Perspective - Summer 2018 - Meetings Minute
MPI Perspective - Summer 2018 - Destination: What’s New in LA and San Diego
MPI Perspective - Summer 2018 - Member Spotlight
MPI Perspective - Summer 2018 - Index to Advertisers/Advertisers.com
MPI Perspective - Summer 2018 - cover3
MPI Perspective - Summer 2018 - cover4
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