MPI Perspective - Summer 2018 - 7

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The best events are not just an event but an experience. As
live marketing professionals, we thrive on bringing people
together. We want to achieve a connected experience that
invites guests to participate, while leaving with a lasting
memory of the event and a feeling of connection to the host.

the impact of each additional expenditure.
The important elements are those that the
guests will continue to experience versus
those that they will look at once and forget
about. You will always choose the home
with the beautiful interiors to live in above
the home that only has great curb appeal!
Keep these questions in mind as
you plan:
* Who is your client? Consider the event
host/company culture, as well as those
on the invite list.
* What is your attendee demographic?
Age range, gender and relationship to
each other (co-workers, friends, guests
with their spouses) are all important
details to know.
* Where is your event held and where
are your attendees from?
* What have the guests had on their
agenda before and after your event?

* What basic needs must be met
first? Temperature of the room/
outdoor spaces, comfort level/
availability of seating, food/drink
options - keep these monitored
throughout the event.
* What is the ambiance of your
event? Select music, lighting and
entertainment in line with your
host's goals.
* What small details can you add that
will have a huge impact? Always
plan something unexpected! This
creates a memory and allows your
attendees to have some fun. Think
an ice cream break during a meeting
or a make-your-own popcorn
station instead of the traditional
coffee break.
Kevin Molsworth of Brass Tacks
Events and a professional industry

speaker always digs deeper and pushes
his clients to think outside the box.
He wants his vendors to challenge
him to do the same. Without change
and innovation, there is no longevity
for our industry: "The opportunity is
boundless. Don't just be an order taker,
put a spin on it. M. Night Shyamalan it!"
The icons of any industry push the
envelope and take their craft to the
next level. Assure that each event you
produce has something done better or
differently than the event before. Make
sure you leave your guests wondering:
What will I miss if I don't make it out to
the next event? ●
MPINCC member Rebecca Bertram is
an Account Executive with CORT Event
Furnishings. She can be reached at
rebecca.bertram@cort.com.

P E R S P E C T I V E | summer 2018 | 7


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Table of Contents for the Digital Edition of MPI Perspective - Summer 2018

President’s Message
Editor’s Note
Innovation Corner
Make Your Event the Next Big Thing
MPINCC 2018 Annual Gala & Silent Auction
Data Privacy in Europe under GDPR
IMEX America – A Quick Trip to a ‘Cascade of Cool’
WEC18: 5-4-3-2-1 … Go!
Meetings Minute
Destination: What’s New in LA and San Diego
Member Spotlight
MPINCC New Members
Index to Advertisers/Advertisers.com
MPI Perspective - Summer 2018 - Intro
MPI Perspective - Summer 2018 - cover1
MPI Perspective - Summer 2018 - cover2
MPI Perspective - Summer 2018 - 3
MPI Perspective - Summer 2018 - Editor’s Note
MPI Perspective - Summer 2018 - Innovation Corner
MPI Perspective - Summer 2018 - Make Your Event the Next Big Thing
MPI Perspective - Summer 2018 - 7
MPI Perspective - Summer 2018 - MPINCC 2018 Annual Gala & Silent Auction
MPI Perspective - Summer 2018 - 9
MPI Perspective - Summer 2018 - 10
MPI Perspective - Summer 2018 - 11
MPI Perspective - Summer 2018 - Data Privacy in Europe under GDPR
MPI Perspective - Summer 2018 - IMEX America – A Quick Trip to a ‘Cascade of Cool’
MPI Perspective - Summer 2018 - WEC18: 5-4-3-2-1 … Go!
MPI Perspective - Summer 2018 - Meetings Minute
MPI Perspective - Summer 2018 - Destination: What’s New in LA and San Diego
MPI Perspective - Summer 2018 - Member Spotlight
MPI Perspective - Summer 2018 - Index to Advertisers/Advertisers.com
MPI Perspective - Summer 2018 - cover3
MPI Perspective - Summer 2018 - cover4
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