MPI Perspective - Fall 2013 - (Page 11)

If You Aren’t on LinkedIn, You Don’t Exist BY MARSHALL BROWN MARSHALL BROWN & ASSOCIATES A As you probably know by now, LinkedIn is a social networking site for people in professional occupations. It is mainly used for professional networking, rather than as a fun social site, such as Facebook. LinkedIn has more than 200 million registered users with two new users per second in more than 200 countries and territories. Many people use LinkedIn when searching for a job, but it offers several other benefits, including building your personal brand, enhancing your Google presence and increasing your ability to communicate, find and connect with the right contacts. In addition, it can act as your portfolio – a valuable addendum to your résumé. Executives from all Fortune 500 companies are on LinkedIn. Not to mention, 59 percent of folks who are active on social networking sites say LinkedIn is their platform of choice, according to a June 2011 report from Performics and ROI Research. Knowing this, it’s no question that LinkedIn can help you to leverage the power of your network, connecting the people you want to know and the people those people know, and so on. So, while LinkedIn is great for job search, it should be part of your ongoing professional development. If you’ve only used it for job search, or if you’ve never used the site before, it can be difficult to navigate the myriad of available options. Here are some tips for creating a LinkedIn profile that gets the attention you want. 1 Post a picture of yourself, not an image of something else! Remember that these pictures are small, so you want to make sure the picture captures your face. Think “headshot,” not “me on a mountain!” In the Summary section, tell your story using the CAR formula: Challenge, Action and Results. 2 Your professional headline should reflect your experience and potential, NOT your current job title. For example, “Meeting and Event Planner” not “Senior Account Manager.” 3 In the Summary section, tell your story using the CAR formula: Challenge, Action and Results. Write five or six brief stories about a challenge you faced, the action you took and the resulting outcome. Provide engaging information to make people more interested in you. Write your profile in the first person and keep it professional. P E R S P E C T I V E | fall 2013 | 11

Table of Contents for the Digital Edition of MPI Perspective - Fall 2013

Editor’s Note
Take 5
President’s Message
Connections Matter
If You Aren’t on LinkedIn, You Don’t Exist
5 Ways to Build a Better Attendee Experience
August Professional Education Program
MPI Spotlight
Destination: Sacramento
Take Your Meetings to New Heights
Index to Advertisers/

MPI Perspective - Fall 2013