MPI Perspective - Fall 2016 - 16
What's Trending in
BY SARAH SAIN
MPI pulled out all the stops at its World Education Congress this
summer in Atlantic City. Just one of the ways it showcased new and
exciting trends is with the event's innovative design. Unique seating
setups and creative production elements were showcased throughout the
three-day conference - you could literally hear the "oohs" and "ahhs" as
participants walked into the main hall.
The design of an event is what really sets the mood, said Neil Adams,
director of business development with Blueprint Studios. Whether an
intimate gathering, elegant affair or a casual outdoor setting, the design
will play a big role in the day or evening's success.
"The more involved and meaningful the event is for the attendee, the
more likely it will be to leave a lasting memory," Adams said.
"Walking into an event that looks like nothing anyone has seen before
gets people excited. When guests are excited, they are more open to the
experiences that surround them," said Nikki Brainerd, account executive
with CORT Event Furnishing.
More and more companies are willing to think outside the box when
it comes to meetings and events, Brainerd added. General sessions no
longer take place in ballrooms filled with standard chairs set theater
style, and breakouts where attendees gather around a hotel table are a
thing of the past.
Technology plays a big role in a planner's event design decisions. Using
technology to engage attendees is a major component of an event these
days, and incorporating social media and hashtags is now the standard.
"Planners are incorporating live tweeting to encourage attendee
engagement. Instead of asking people to leave their electronics at the door,
planners are embracing the digital environment we live in and making it
work to their advantage," Brainerd said.
Other new, innovative ideas, according to Adams: 3D holograms and
But beyond being just a cool feature that will entertain attendees,
technology is helping create more ROI.
"Technology creates an opportunity for attendees to meet and
network on a more precise level," Adams added. "There is technology
that allows exhibitors to be notified when an attendee they are
interested in meeting arrives on the tradeshow floor. It leaves meetings
less to chance and creates a more meaningful experience for everyone."
Overall, creating a theme that is carried throughout the event and
making sure all the elements - down to the smallest detail - are cohesive
will create a more impactful event.
"Every aspect should be a reflection of a message the planner wants
to portray," Brainerd said. "Most events are put on for a purpose.
As planners, that should be the first question we ask: What do you
want guests to take away from this event about your company or
16 | P E R S P E C T I V E | www.mpincc.org
Be realistic: Make sure the design
is logistically possible and on target
with the budget.
Research attendee trends from
past events and get to know your
audience. Your guest demographic
should always be considered during
the design process. Sometimes you
will need to increase the bar count,
other events will require more seating
that other, etc.
Determine the goal: How do you
want guests to feel after the event?
If you want to increase brand
awareness make sure you incorporate
some messaging and brand
recognition throughout the event.
Ask for a style guide: What color,
style/theme or other things are
necessary for the event design?
What necessary branding images
do you require to tell the story for the
event? A color palette is necessary
to run throughout the space.
Your client may not know what
they want in the event design, but
they surely know what they don't
want. Make sure to ask as much
detail as possible.
Table of Contents for the Digital Edition of MPI Perspective - Fall 2016
The Challenges of Planning Smaller Meetings
10 Ways to Millennial-ize Your Meetings
MPI WEC 2016: Scholarship Recipients Share Their Experiences
What’s Trending in Event Design
New Member Spotlight
MPINCC New Members
Index to Advertisers/ Advertisers.com
MPI Perspective - Fall 2016 - cover1
MPI Perspective - Fall 2016 - cover2
MPI Perspective - Fall 2016 - 3
MPI Perspective - Fall 2016 - 4
MPI Perspective - Fall 2016 - 5
MPI Perspective - Fall 2016 - President’s Message
MPI Perspective - Fall 2016 - Innovation Corner
MPI Perspective - Fall 2016 - The Challenges of Planning Smaller Meetings
MPI Perspective - Fall 2016 - 9
MPI Perspective - Fall 2016 - 10 Ways to Millennial-ize Your Meetings
MPI Perspective - Fall 2016 - 11
MPI Perspective - Fall 2016 - MPI WEC 2016: Scholarship Recipients Share Their Experiences
MPI Perspective - Fall 2016 - 13
MPI Perspective - Fall 2016 - Thought Leadership
MPI Perspective - Fall 2016 - 15
MPI Perspective - Fall 2016 - What’s Trending in Event Design
MPI Perspective - Fall 2016 - POV
MPI Perspective - Fall 2016 - New Member Spotlight
MPI Perspective - Fall 2016 - Destination: Denver
MPI Perspective - Fall 2016 - 20
MPI Perspective - Fall 2016 - MPINCC New Members
MPI Perspective - Fall 2016 - Index to Advertisers/ Advertisers.com
MPI Perspective - Fall 2016 - cover3
MPI Perspective - Fall 2016 - cover4