MPI Perspective - Fall 2016 - 16

What's Trending in Event BY SARAH SAIN M MPI pulled out all the stops at its World Education Congress this summer in Atlantic City. Just one of the ways it showcased new and exciting trends is with the event's innovative design. Unique seating setups and creative production elements were showcased throughout the three-day conference - you could literally hear the "oohs" and "ahhs" as participants walked into the main hall. The design of an event is what really sets the mood, said Neil Adams, director of business development with Blueprint Studios. Whether an intimate gathering, elegant affair or a casual outdoor setting, the design will play a big role in the day or evening's success. "The more involved and meaningful the event is for the attendee, the more likely it will be to leave a lasting memory," Adams said. "Walking into an event that looks like nothing anyone has seen before gets people excited. When guests are excited, they are more open to the experiences that surround them," said Nikki Brainerd, account executive with CORT Event Furnishing. More and more companies are willing to think outside the box when it comes to meetings and events, Brainerd added. General sessions no longer take place in ballrooms filled with standard chairs set theater style, and breakouts where attendees gather around a hotel table are a thing of the past. Technology plays a big role in a planner's event design decisions. Using technology to engage attendees is a major component of an event these days, and incorporating social media and hashtags is now the standard. "Planners are incorporating live tweeting to encourage attendee engagement. Instead of asking people to leave their electronics at the door, planners are embracing the digital environment we live in and making it work to their advantage," Brainerd said. Other new, innovative ideas, according to Adams: 3D holograms and digital waterfalls. But beyond being just a cool feature that will entertain attendees, technology is helping create more ROI. "Technology creates an opportunity for attendees to meet and network on a more precise level," Adams added. "There is technology that allows exhibitors to be notified when an attendee they are interested in meeting arrives on the tradeshow floor. It leaves meetings less to chance and creates a more meaningful experience for everyone." Overall, creating a theme that is carried throughout the event and making sure all the elements - down to the smallest detail - are cohesive will create a more impactful event. "Every aspect should be a reflection of a message the planner wants to portray," Brainerd said. "Most events are put on for a purpose. As planners, that should be the first question we ask: What do you want guests to take away from this event about your company or organization?" ● 16 | P E R S P E C T I V E | EVENT DESIGN TIPS FROM NIKKI BRAINERD 1 2 3 Be realistic: Make sure the design is logistically possible and on target with the budget. Research attendee trends from past events and get to know your audience. Your guest demographic should always be considered during the design process. Sometimes you will need to increase the bar count, other events will require more seating that other, etc. Determine the goal: How do you want guests to feel after the event? If you want to increase brand awareness make sure you incorporate some messaging and brand recognition throughout the event.  EVENT DESIGN TIPS FROM NEIL ADAMS 1 2 3 Ask for a style guide: What color, style/theme or other things are necessary for the event design? What necessary branding images do you require to tell the story for the event? A color palette is necessary to run throughout the space. Your client may not know what they want in the event design, but they surely know what they don't want. Make sure to ask as much detail as possible.

Table of Contents for the Digital Edition of MPI Perspective - Fall 2016

President’s Message
Innovation Corner
The Challenges of Planning Smaller Meetings
10 Ways to Millennial-ize Your Meetings
MPI WEC 2016: Scholarship Recipients Share Their Experiences
Thought Leadership
What’s Trending in Event Design
New Member Spotlight
Destination: Denver
MPINCC New Members
Index to Advertisers/
MPI Perspective - Fall 2016 - cover1
MPI Perspective - Fall 2016 - cover2
MPI Perspective - Fall 2016 - 3
MPI Perspective - Fall 2016 - 4
MPI Perspective - Fall 2016 - 5
MPI Perspective - Fall 2016 - President’s Message
MPI Perspective - Fall 2016 - Innovation Corner
MPI Perspective - Fall 2016 - The Challenges of Planning Smaller Meetings
MPI Perspective - Fall 2016 - 9
MPI Perspective - Fall 2016 - 10 Ways to Millennial-ize Your Meetings
MPI Perspective - Fall 2016 - 11
MPI Perspective - Fall 2016 - MPI WEC 2016: Scholarship Recipients Share Their Experiences
MPI Perspective - Fall 2016 - 13
MPI Perspective - Fall 2016 - Thought Leadership
MPI Perspective - Fall 2016 - 15
MPI Perspective - Fall 2016 - What’s Trending in Event Design
MPI Perspective - Fall 2016 - POV
MPI Perspective - Fall 2016 - New Member Spotlight
MPI Perspective - Fall 2016 - Destination: Denver
MPI Perspective - Fall 2016 - 20
MPI Perspective - Fall 2016 - MPINCC New Members
MPI Perspective - Fall 2016 - Index to Advertisers/
MPI Perspective - Fall 2016 - cover3
MPI Perspective - Fall 2016 - cover4