Meeting MPI Toronto - January/February 2015 - (Page 12)
INSIDE THE CHAPTER:
MPI TORONTO'S HIDDEN GEMS
Interviews by Kate Jaehn-Kreibaum
idden gems are everywhere, and what better way to discover them than right at home. The following interviews
represent just a portion of the vast talent that lies within our own chapter.
SAMAN DESIGN INC.
WHAT LED YOU TO A CAREER IN THE MEETINGS
AND EVENTS INDUSTRY?
WHY OR HOW ARE GRAPHICS AND BRANDING
IMPORTANT FOR AN EVENT?
After high school, I went to UOIT for nursing, but I realized I
wasn't passionate about it. After several conversations with a
career counselor, the idea of becoming an event planner came
to me and intuition told me to go with it. I planned events in
high school for student council and enjoyed it. So, instead of
entering my final year of the nursing program, I chose to go to
Humber College and take the Tourism and Hospitality-Event
Planning Program. I couldn't be happier about my decision!
Design is a crucial element in creating signage or any type of
communication collateral for meetings and events. Finding different
and creative ideas play a very important role in driving traffic and
interest for meetings and special events. Good branding gives the
impression of a quality meeting to the audience.
WHAT IS IT ABOUT THE MEETINGS AND EVENTS
INDUSTRY THAT INTERESTS YOU MOST?
I have always been fascinated as to how large-scale events
are executed successfully. It begins with the courage to
propose one idea, and a team of passionate individuals who
make the idea become a reality. I've always wanted to be a part
of something that was bigger than myself.
WHAT OR WHO INSPIRED YOU TO JOIN MPI?
My professor Nicole Chuchmach at Humber connected me
with her good friend, Stephanie Rapko, who happens to be the
Chair of the Awards Gala. Both encouraged me to join MPI,
and now I am on this year's Awards Gala committee. I feel so
fortunate to be a part of the team!
WHAT DOES THE FUTURE OF MEETINGS
EDUCATION LOOK LIKE?
Although theoretical knowledge helps build a foundation,
hands-on experience is so valuable. We need to be given a
continued on page 26
12 * ME ETING | JANUARY/FEBRUARY 2015
WHAT MAKES YOUR COMPANY A "HIDDEN GEM"?
I feel that we have been a hidden gem for the past 20 years
because in the events industry I rarely meet boutique signage
companies that have a training, background and passion in art. Most
of our other clients are local artists, art galleries and museums.
WHAT HAVE YOU FOUND TO BE THE MOST
VALUABLE LESSON LEARNED FROM BEING
A BUSINESS OWNER?
Be proactive and creative! I have learned that creativity is key and
is what sets our work apart from our competitors. Listening to the
client and creating proper solutions to their needs takes a mind that
is used to thinking outside the box. I have also learned that being
friends with my clients and making them feel as if we are in the same
team has been the cornerstone to our success.
WHERE DO YOU SEE THE EVENTS INDUSTRY IN
FIVE YEARS IN REGARDS TO DESIGN?
Design has been around since the 1920s. Although technology
is changing our world very quickly, I think design will always be
around. The medium might change but creativity and creation of
content will always be needed.
continued on page 26
Table of Contents for the Digital Edition of Meeting MPI Toronto - January/February 2015
Welcome, New Members!
Discovering Toronto’s Best Kept Secrets – A Venue Guide
Entertainment Trend Forecast 2015
Inside the Chapter: MPI Toronto’s Hidden Gems
Canada’s Hidden Gems: Ready to Welcome and Delight Groups of All Sizes
Hiding in Plain Sight: The New Niagara
Secrets for Effective Negotiation and Getting What You Want
Attendee Engagement – Try Something New!
The Rise of Restaurant-Inspired Events
I Spy MPI
Advertisers’ Index & Advertisers.com
Meeting MPI Toronto - January/February 2015