Meeting MPI Toronto - January/February 2015 - (Page 18)
By Annette Frymer,
ou have been tasked with organizing a singularly
fantastic event. One that stimulates the senses,
delights the taste buds, gives your attendees a sense
of place and time - in short, a memorable event that
will be savoured long after its conclusion.
Lucky for you, you live in Toronto, home of one of the
world's most diverse, innovative and fastest growing culinary
scenes. Giles Coren, British food critic and host of British
local beers are rapidly becoming one of the hottest trends,
and venues abound throughout the city in which to experience
these local offerings.
With the rise of the local food movement, restaurants
specializing in farm-to-table meal preparation have flourished
in the GTA. Farm-to-table chefs value every aspect of food
production, from harvesting and storage to processing and
sales. They use organic, sustainably produced ingredients
reality show "Million Dollar Critic," said of his recent visit that
in a "joyful, food-filled" week in Toronto he found a "vibrant,
pulsating restaurant city."
Corporate restaurant dining is a common enough event.
So how does the creative event planner collaborate with the
great restaurateurs of this city to lift an everyday experience to
sourced directly from local farmers. Creating seasonally-themed
events that celebrate the bounty in our own backyards offers
your guests a chance to experience this firsthand.
We are experiencing an explosion of world flavours in
Toronto right now. The cuisine you choose can set the mood
and give you a palette upon which to build your masterpiece.
Take your guests to Greece, Mexico, South America, the South
of France, parts of Asia or Russia by using venues showcasing
refined regional cuisine. Experience the tastes, engage the
chef in a tutored tasting exploration of the food, or tailor the
menu to create a meal using familiar ingredients in unfamiliar
ways. See how old world standards are being co-opted by a
new generation of chefs to create foods that are traditional and
new all at the same time. You can:
* Experience a tutored tasting in an intimate setting evoking
a small French countryside bistro. Your hosts will teach you
about the food and wine of the Loire region while you enjoy
a modern take on its specialties.
* Enjoy an evening of tapas and fine wines hosted by one of
T.O's finest Chefs, who earned his tapas making stripes at a
Michelin rated Spanish luxury hotel.
* Sample complex and unusual brands of tequila brought
to you by one of Toronto's only tequila sommeliers, while
savoring haute Mexican cuisine, lovingly prepared from
recipes passed down through generations.
STAY IN TORONTO!
Craft breweries can define our sense of place. The Ontario
Craft Brewers Association boasts a membership of 35+
brewers all dedicated to the traditions of making premium,
custom crafted brews. Wine-and-cheese parties may have
been popular in the past, but cheese plates matched with fresh
18 * ME ETING | JANUARY/FEBRUARY 2015
TAKE A CELEBRITY CHEF TO DINNER
In 2010, Time magazine published a fascinating article
entitled, "The Cult of the Celebrity Chef Goes Global." If
anything this cult has only grown since then, making some
chefs the equivalent of modern day rock stars. Along with
many other major cities, Toronto enjoys its fair share of
Star gazing aside, there is much to be learned and enjoyed
from an evening spent with a celebrity chef, in the intimacy of
his or her own restaurant venue. Such chefs have often risen
to their celebrity status, not only because of their talents in
the kitchen, but also from their acumen for business, public
relations and for media. With their camera-ready personalities,
you can bet that your guests will enjoy an enlightened
RESTAURANTS AS GREAT EVENT VENUES
Restaurants in Toronto offer a wealth of opportunity for the
creation of deeply experiential and satisfying events. Food
and beverage offerings can be tailored to reflect any theme,
or indeed, the theme can be chosen to highlight the food and
Working with the restaurateur, elements of lighting, décor
and design can all be manipulated or changed to give you the
mood, the look, the feel and the scents that you are after to
produce your vision. And a restaurant staff, well trained in the
art of hospitality, will elevate your experience.
We are indeed lucky to live in a city that offers such
a rich and plentiful restaurant landscape, giving us
endless opportunities to create deliciously memorable events
Annette Frymer is the Owner at Restaurant Events Inc. and can
be reached at email@example.com.
Table of Contents for the Digital Edition of Meeting MPI Toronto - January/February 2015
Welcome, New Members!
Discovering Toronto’s Best Kept Secrets – A Venue Guide
Entertainment Trend Forecast 2015
Inside the Chapter: MPI Toronto’s Hidden Gems
Canada’s Hidden Gems: Ready to Welcome and Delight Groups of All Sizes
Hiding in Plain Sight: The New Niagara
Secrets for Effective Negotiation and Getting What You Want
Attendee Engagement – Try Something New!
The Rise of Restaurant-Inspired Events
I Spy MPI
Advertisers’ Index & Advertisers.com
Meeting MPI Toronto - January/February 2015