Meeting MPI Toronto - March/April 2016 - (Page 26)

TOOLS FOR YOUR BUSINESS continued from page 22 Insightly (Insightly.com) is an amazing example that allows you to record all of your customer interactions, assign tasks, create due dates, manage projects, create calendar events and alerts, notes and documents. On the go? Don't worry, you can keep your records up-to-date with their mobile application! Although there are limitations to their free accounts, it is perfect to grow any business! and energy into growing over the years - now what? Start setting up a little time each month to create an updated email with some engaging content, what you have been up to, events you have created, etc. Using online tools like Mailchimp or Constant Contact you can quickly and effectively create these mail outs using their drag and drop templates. Remember when doing this to follow the Canadian Anti-Spam laws (more information at fightspam.gc.ca). CUSTOMER ENGAGEMENT Remember that wonderful list of contacts, leads, and customers that you have poured your sweat, money SOCIAL MEDIA Social media is now a norm and a very effective tool to gain additional CREATIVE SHOW-FLOOR DESIGN continued from page 23 navigation of the show floor, and a higher-quality attendee experience. ENHANCE PEER-TO-PEER NETWORKING AND EDUCATION WITH A CENTRAL HUB Attendees want to meet other attendees to share ideas, learn from each other, compare notes, and gather information. One way to make it easy for sharing and learning to occur is to build a central hub-a neutral, easy-to-find, centrally located space away from exhibit booths where attendees can network, be part of a community, engage in more casual activities, and learn in a lowpressure setting. Some elements of a central hub often include: * Town square * Broadcast booth * Social media center/recharge area * Game zone * Lounge/meeting area * Concierge desk Central hubs can be outfitted with any number of amenities, including comfortable lounge chairs and sofas, presentation stages, wireless internet connections, computer work stations, video screens and game consoles, food and beverage, information desks, etc. The central location naturally attracts visitors from every direction and, when designed to promote interaction, can serve as the most comfortable space for attendees to network. SHOULD YOU RETHINK YOUR FLOOR PLAN? Knowing there are design experts and a variety of creative layouts to enhance the attendee experience helps reduce the trepidation some organizers feel about deviating from the traditional grid. While improving the attendee experience should be high on any organizer's list of priorities, it isn't the only priority. Competition from other trade shows, corporate events, and digital marketing channels are driving many organizers to innovate; and when innovation helps them overcome challenges, create more opportunities, and grow the event, it can be the best move an organizer can make. ● This article was written by Sonia Moffatt with research from Trish Richards, Communications Specialist at Freeman. Sonia Moffatt is the General Manager at Freeman Company in Toronto, and can be reached at Sonia.Moffatt@freemanco.com. 26 * MEETING | MARCH/APRIL 2016 | LINKEDIN: MPI TORONTO CHAPTER notoriety and leads, however it can also be one of the most time consuming tasks since there are SO MANY social media outlets out there. This is why programs like Hootsuite exist. The online application will pull in all of your social media feeds, while at the same time allowing you to post the same message across them all, killing two (or more) birds with one stone. (No animals were harmed in the posting of any messages). ● Andrew Gordon is the Director of Business Development at Freeman Audio Visual Canada and can be reached at Andrew.Gordon@ freemanco.com. advertiser index CANADA - AUDIO - VISUAL SERVICES/EQUIPMENT Audio Works Production Services........................ 13 www.awps.ca CANADA - CASINOS Caesars Windsor .......................Outside Back Cover www.caesarswindsor.com CANADA - CONFERENCE & CONVENTION CENTERS BMO Institute for Learning .................................... 6 www.bmo.com/ifl/MPI RBC Convention Centre ....................................... 13 www.wcc.mb.ca Scotiabank Convention Centre .......................14, 15 www.fallsmeetings.com/campaigns/ CANADA - CONVENTION & TOURISM BUREAU Tourism Saskatoon...................... Inside Back Cover www.tourismsaskatoon.com CANADA - HOTELS & RESORTS Groupe Germain Hotels ........................................11 www.althotels.com The Fort Garry Hotel, Spa and Conference Centre .................................. 13 www.fortgarryhotel.com CANADA - MEETING & BANQUET FACILITIES Canadian Museum of History ................................ 9 www.historymuseum.ca CANADA - TRANSLATION/ INTERPRETATION SERVICES Language Marketplace Inc .................................. 19 www.languagemarketplace.com CANADA - UNIQUE VENUES Cineplex Entertainment ...............Inside Front Cover www.cineplex.com/CorporateEvents http://www.Insightly.com http://fightspam.gc.ca http://www.awps.ca http://www.caesarswindsor.com http://www.bmo.com/ifl/MPI http://www.wcc.mb.ca http://www.fallsmeetings.com/campaigns/ http://www.tourismsaskatoon.com http://www.althotels.com http://www.fortgarryhotel.com http://www.historymuseum.ca http://www.languagemarketplace.com http://www.cineplex.com/CorporateEvents

Table of Contents for the Digital Edition of Meeting MPI Toronto - March/April 2016

President’s Message
Editor’s Word
Welcome, New Members!
Upcoming Events
Selling to the Buyers of Today
Best Bar Venues in Toronto for Your Next Unique Event
Destination Spotlight
Myth vs. Reality: Debunking Planner Stereotypes
How to Keep Your Audience Awake
The Best Come From Ontario’s Event Management Programs
Best Tips for Industry Newcomers
Tools to Help You Run Your Business in 2016
Transforming the Attendee Experience with Creative Show-Floor Design
iSpy MPI
Chapter Speaks: What is the Best MPI Event You Ever Attended?
Advertiser Index

Meeting MPI Toronto - March/April 2016

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