Meeting MPI Toronto - May/June 2014 - (Page 9)
THE EVOLUTION OF MEETINGS:
CHANGES IN THE
By Paul Van Deventer
he meeting and event industry has evolved significantly in the last 10 years, and it continues to change. Technology has
drastically enhanced content delivery, multigenerational audiences are the norm, and the old ways of engaging attendees
are not as effective. In addition, meeting planners must find a balance between keeping their events both sustainable and
profitable. At Meeting Professionals International (MPI), we make it our business to monitor the industry and to transform
with it in order to better serve you.
The trade show format has seen a dramatic
shift as planners seek to provide the best
ROI for exhibiting organizations as well as
attendees. Since its first inception at conferences
for meeting professionals, the hosted buyer
format has grown in popularity and is now being
utilized in other industries.
SHORT LEAD TIMES
Short lead times have become the norm and
meeting professionals have adapted to this
means of doing business, both on the planner
and supplier sides.
Influenced by the younger generations attending
and working on meetings and events, as well as
the desire to hone in on how best to educate and
engage, all aspects of meetings have - and continue to
be - re-imagined. The popularity of TED conferences
has undoubtedly contributed to this.
From free global video conferencing (e.g., Skype
and Google Hangouts) and hybrid meetings
to social media, the manner in which meeting
professionals and attendees communicate has
opened up dramatically.
Not only are planners paying more attention to
limiting waste through recycling and digitizing
materials, but venues are focusing on this as
well (i.e., LEED certification), and even attendees
are getting in on the game by volunteering onsite
to help the host communities and more.
Rise in independent planners was
predicted in 2003 as a trend and has
continued to grow, especially as a reaction
to the down economy.
Demonstrating the value of meetings
has become more important and the
Meetings Mean Business movement is a
result of the need to prove the value of meetings
and of the industry. Multiple economic impact
studies have also been conducted globally to
prove how meetings impact the overall economy.
Planners and other meeting
professionals have adapted to a shifting
economy by adjusting hiring practices,
meeting design and budgets.
Smartphones, tablets and all of those wonderful
apps have expanded the idea of what's possible.
Communications, productivity and even
conference programs can now all be utilized with a
Most meeting and event professionals, when
asked, will say they just fell into the meeting and
event industr But now, as university programs
expand and associations help tell the story of the
industry, students are specifically pursuing careers
as meeting professionals.
Paul Van Deventer is the President & Chief Executive Officer of Meeting Professionals International and can be reached at
firstname.lastname@example.org. This article was the effort of the entire MPI Glo
www.mpitoronto.org | MEETING * 9
Table of Contents for the Digital Edition of Meeting MPI Toronto - May/June 2014
The Evolution of Meetings: Top 10 Changes in the Past Decade
Load ‘Em Up: Top 10 Considerations For Offsite Events
Crossing Borders: Top 10 Things to Consider When Planning an International Event
Location, Location, Location: Top 10 Reasons Why Venue Selection is Key
Student Spotlight: Top 10 Ways to Elevate the Overall Event Experience
Create a Buzz: Top 10 Event Marketing Tips
Think Outside the Meeting Room: Top 10 Ways to Create Experiential Learning
The Generational Divide: Top 10 Differences You Need to Know as a Team Leader
Welcome, New Members!
Blast from the Past: 35 Years of MPI Toronto
Advertisers’ Index & Advertiser.com
The Last Word
Meeting MPI Toronto - May/June 2014