Meeting MPI Toronto - May/June 2017 - 17

Carly Silberstein,
DES
Redstone Agency Inc.

STARTING A
BUSINESS IN THE
EVENTS ECOSYSTEM

W

hat is it like to start a business in the events
ecosystem? We - Carly, CEO, and Bailey
Roth, President - run Redstone Agency
Inc., an event and association management
agency based in Toronto. In this article we touch on why
we chose this space, what differentiates Redstone, how
we maintain a work-life blend, and how we look at what the
future may hold.

WHY THE EVENT INDUSTRY
The special events and meeting management industry
has grown enormously in the past decade, and it is
continuing to grow. As event and association management
professionals, we are at the core of the events we
manage. We bring people (suppliers, stakeholders and
clients) together to make a meaningful, positive impact by
championing our client's causes and integrating seamlessly
into their teams. This is what attracted us to the "agency"
business model. Operating as an agency allows us to wear
many hats and collaborate with many different groups in a
variety of industries which keeps things interesting.
Deciding to start our own business wasn't as tough as
one may think. I (Carly) always say that it wasn't a matter of
if I wanted to start my own company, but it was a matter of

when. I come from a family of entrepreneurs, so you could
say it runs in my blood, and I also just recently married
one too. It has been something I have always wanted to
pursue. Because this industry is growing quickly, there is a
tremendous amount of opportunity.

WHAT DIFFERENTIATES US
In our day-to-day operations, we run Redstone together
as two senior leaders; this was a natural decision. Anyone
who knows us knows that we are like yin and yang. Our
skill sets are distinct, yet complementary, and when you
combine our knowledge and passion for the industry,
it's powerful. We wanted to differentiate Redstone in the
market, and we have done this through our millennial
perspective, tech and digital savviness, and customercentric approach. In an ever-changing global industry, it's
important to push boundaries and experiment. Redstone's
culture exemplifies this trend; we work hard and play hard,
and we promote transparency, open communication and
innovation at every corner of our business. We have also
had to build an all-powerful team, and we feel that every
team member is passionate, open-minded and proactive.
We are grateful to work with so many wonderful people
each and every day.
continued on page 18

www.facebook.com/MPIToronto | twitter.com/MPIToronto | www.mpitoronto.org | meeting * 17


http://www.facebook.com/MPIToronto http://www.twitter.com/MPIToronto http://www.mpitoronto.org

Table of Contents for the Digital Edition of Meeting MPI Toronto - May/June 2017

President’s Message
Editor’s Word
Upcoming Events
Welcome, New Members!
Ecosystem of the Planner-Supplier Relationship
The Evolution of Site Selection
7 Tips for Working with Volunteers
Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Destination Spotlight: Vancouver
Creating Larger Business Opportunities
Starting a Business in the Events Ecosystem
Chapter Speaks
What Inspires Me – The Power of Creativity
iSpy MPI
Advertiser Index
Meeting MPI Toronto - May/June 2017 - Intro
Meeting MPI Toronto - May/June 2017 - cover1
Meeting MPI Toronto - May/June 2017 - cover2
Meeting MPI Toronto - May/June 2017 - 3
Meeting MPI Toronto - May/June 2017 - 4
Meeting MPI Toronto - May/June 2017 - President’s Message
Meeting MPI Toronto - May/June 2017 - Editor’s Word
Meeting MPI Toronto - May/June 2017 - Welcome, New Members!
Meeting MPI Toronto - May/June 2017 - Ecosystem of the Planner-Supplier Relationship
Meeting MPI Toronto - May/June 2017 - The Evolution of Site Selection
Meeting MPI Toronto - May/June 2017 - 7 Tips for Working with Volunteers
Meeting MPI Toronto - May/June 2017 - Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Meeting MPI Toronto - May/June 2017 - Destination Spotlight: Vancouver
Meeting MPI Toronto - May/June 2017 - 13
Meeting MPI Toronto - May/June 2017 - 14
Meeting MPI Toronto - May/June 2017 - 15
Meeting MPI Toronto - May/June 2017 - Creating Larger Business Opportunities
Meeting MPI Toronto - May/June 2017 - Starting a Business in the Events Ecosystem
Meeting MPI Toronto - May/June 2017 - Chapter Speaks
Meeting MPI Toronto - May/June 2017 - What Inspires Me – The Power of Creativity
Meeting MPI Toronto - May/June 2017 - iSpy MPI
Meeting MPI Toronto - May/June 2017 - 21
Meeting MPI Toronto - May/June 2017 - Advertiser Index
Meeting MPI Toronto - May/June 2017 - cover3
Meeting MPI Toronto - May/June 2017 - cover4
Meeting MPI Toronto - May/June 2017 - outsert1
Meeting MPI Toronto - May/June 2017 - outsert2
Meeting MPI Toronto - May/June 2017 - outsert3
Meeting MPI Toronto - May/June 2017 - outsert4
Meeting MPI Toronto - May/June 2017 - outsert5
Meeting MPI Toronto - May/June 2017 - outsert6
Meeting MPI Toronto - May/June 2017 - outsert7
Meeting MPI Toronto - May/June 2017 - outsert8
Meeting MPI Toronto - May/June 2017 - outsert9
Meeting MPI Toronto - May/June 2017 - outsert10
http://www.nxtbook.com/naylor/MPTS/MPTQ0418
http://www.nxtbook.com/naylor/MPTS/MPTQ0318
http://www.nxtbook.com/naylor/MPTS/MPTQ0218
http://www.nxtbook.com/naylor/MPTS/MPTS0118
http://www.nxtbook.com/naylor/MPTS/MPTS0617
http://www.nxtbook.com/naylor/MPTS/MPTS0517
http://www.nxtbook.com/naylor/MPTS/MPTS0417
http://www.nxtbook.com/naylor/MPTS/MPTS0317
http://www.nxtbook.com/naylor/MPTS/MPTS0217
http://www.nxtbook.com/naylor/MPTS/MPTS0117
http://www.nxtbook.com/naylor/MPTS/MPTS0616
http://www.nxtbook.com/naylor/MPTS/MPTS0516
http://www.nxtbook.com/naylor/MPTS/MPTS0416
http://www.nxtbook.com/naylor/MPTS/MPTS0316
http://www.nxtbook.com/naylor/MPTS/MPTS0216
http://www.nxtbook.com/naylor/MPTS/MPTS0116
http://www.nxtbook.com/naylor/MPTS/MPTS0615
http://www.nxtbook.com/naylor/MPTS/MPTS0515
http://www.nxtbook.com/naylor/MPTS/MPTS0415
http://www.nxtbook.com/naylor/MPTS/MPTS0315
http://www.nxtbook.com/naylor/MPTS/MPTS0215
http://www.nxtbook.com/naylor/MPTS/MPTS0115
http://www.nxtbook.com/naylor/MPTS/MPTS0614
http://www.nxtbook.com/naylor/MPTS/MPTS0514
http://www.nxtbook.com/naylor/MPTS/MPTS0414
http://www.nxtbook.com/naylor/MPTS/MPTS0314
http://www.nxtbook.com/naylor/MPTS/MPTS0214
http://www.nxtbook.com/naylor/MPTS/MPTS0114
http://www.nxtbook.com/naylor/MPTS/MPTS0613
http://www.nxtbook.com/naylor/MPTS/MPTS0513
http://www.nxtbook.com/naylor/MPTS/MPTS0413
http://www.nxtbook.com/naylor/MPTS/MPTS0313
http://www.nxtbook.com/naylor/MPTS/MPTS0213
http://www.nxtbook.com/nxtbooks/naylor/MPTS0113
http://www.nxtbook.com/nxtbooks/naylor/MPTS0612
http://www.nxtbook.com/nxtbooks/naylor/MPTS0512
http://www.nxtbook.com/nxtbooks/naylor/MPTS0412
http://www.nxtbook.com/nxtbooks/naylor/MPTS0312
http://www.nxtbook.com/nxtbooks/naylor/MPTS0212
http://www.nxtbook.com/nxtbooks/naylor/MPTS0112
http://www.nxtbook.com/nxtbooks/naylor/MPTS0611
http://www.nxtbook.com/nxtbooks/naylor/MPTS0511
http://www.nxtbook.com/nxtbooks/naylor/MPTS0411
http://www.nxtbook.com/nxtbooks/naylor/MPTS0311
http://www.nxtbook.com/nxtbooks/naylor/MPTS0211
http://www.nxtbook.com/nxtbooks/naylor/MPTS0111
http://www.nxtbook.com/nxtbooks/naylor/MPTS0610
http://www.nxtbook.com/nxtbooks/naylor/MPTS0510
http://www.nxtbook.com/nxtbooks/naylor/MPTS0410
http://www.nxtbook.com/nxtbooks/naylor/MPTS0310
http://www.nxtbook.com/nxtbooks/naylor/MPTS0210
http://www.nxtbook.com/nxtbooks/naylor/MPTS0110
http://www.nxtbook.com/nxtbooks/naylor/MPTS0609
http://www.nxtbookMEDIA.com