Meeting MPI Toronto - May/June 2017 - 18

chapter speaks
ARE YOU A STRATEGIC PARTNER
OR A PARTY PLANNER?
What does your company think? How do you
position yourself as a strategic partner to your key
stakeholders? What have you done to differentiate
yourself in this role and how do you take a stand?

We often tell our clients that we are a strategic partner
and not an administrative solution. We get to the core of
what the business goals and objectives are of the meeting/
event/program, and we develop processes, deliverables and
experiences around those goals. We want to bring value and
being strategic (as oppose to administrative) allows for that.
- Carly Silberstein, DES, Redstone Agency Inc.

I think approach is important. If you launch the decision
with ideas of fabulous execution without showing your client
that you've understood their strategy, they will dismiss you
as a party planner. It is good to present great and fun ideas,
but that shouldn't be what you lead with.
- Micki Lubek, CMP, Scotiabank

I think that distinction between being a business partner and
administrative support is so essential for an event professional's
success. It is all about how you position yourself and the value
you bring to the organization. Even when we are planning
parties, they have a distinct business function and it is important
for our stakeholders to understand this and for us as planners to
track and demonstrate the ROI garnered from our events.
- Arianna McLaughlin, Corporate Event Professional

continued from page 17

ESTABLISHING AND MAINTAINING
A WORK-LIFE BLEND
While exciting, starting a business is not
without challenges. Establishing a work-life blend
has been difficult to achieve at times, but Bailey
and I both have incredibly supportive families.
You cannot be an entrepreneur alone. It takes a
support system, and we are lucky to have that in
our families, friends and the Redstone team. We
have also learned that while difficult, saying "no"
is sometimes okay. It is crucial to take the proper
amount of time and care that is needed for a job.
Ensuring we pay true and thorough attention to
the details is oftentimes the better approach than
rushing to get it done. We believe that "slow and
steady" really does win the race. Delivering on
our promises to our clients, with the quality they
expect, is nonnegotiable.

LOOKING TO THE FUTURE
We have found that the most rewarding aspect of owning
and running Redstone has been our ecosystem - our
team, clients, partners and supporters. We are providing
something of value and in demand and we have a strong
team supporting our service delivery. Building something
from nothing and being able to reflect on it only two years
later is a feeling that I cannot adequately articulate. In the
future, we hope to grow Redstone and contribute even more
within the events and association management industry. Our
first goal is to expand our team and offices across Canada
and eventually across the border. Ultimately, we are striving
to be one of the leading event management agencies in the
country, maybe even beyond. We are very excited to see
where Redstone can and will go. ●
Carly Silberstein, DES, is CEO at Redstone Agency Inc and
can be reached at carly@redstoneagency.ca.

18 * meeting | MAY/JUNE 2017 | LINKEDIN: MPI TORONTO CHAPTER



Table of Contents for the Digital Edition of Meeting MPI Toronto - May/June 2017

President’s Message
Editor’s Word
Upcoming Events
Welcome, New Members!
Ecosystem of the Planner-Supplier Relationship
The Evolution of Site Selection
7 Tips for Working with Volunteers
Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Destination Spotlight: Vancouver
Creating Larger Business Opportunities
Starting a Business in the Events Ecosystem
Chapter Speaks
What Inspires Me – The Power of Creativity
iSpy MPI
Advertiser Index
Meeting MPI Toronto - May/June 2017 - Intro
Meeting MPI Toronto - May/June 2017 - cover1
Meeting MPI Toronto - May/June 2017 - cover2
Meeting MPI Toronto - May/June 2017 - 3
Meeting MPI Toronto - May/June 2017 - 4
Meeting MPI Toronto - May/June 2017 - President’s Message
Meeting MPI Toronto - May/June 2017 - Editor’s Word
Meeting MPI Toronto - May/June 2017 - Welcome, New Members!
Meeting MPI Toronto - May/June 2017 - Ecosystem of the Planner-Supplier Relationship
Meeting MPI Toronto - May/June 2017 - The Evolution of Site Selection
Meeting MPI Toronto - May/June 2017 - 7 Tips for Working with Volunteers
Meeting MPI Toronto - May/June 2017 - Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Meeting MPI Toronto - May/June 2017 - Destination Spotlight: Vancouver
Meeting MPI Toronto - May/June 2017 - 13
Meeting MPI Toronto - May/June 2017 - 14
Meeting MPI Toronto - May/June 2017 - 15
Meeting MPI Toronto - May/June 2017 - Creating Larger Business Opportunities
Meeting MPI Toronto - May/June 2017 - Starting a Business in the Events Ecosystem
Meeting MPI Toronto - May/June 2017 - Chapter Speaks
Meeting MPI Toronto - May/June 2017 - What Inspires Me – The Power of Creativity
Meeting MPI Toronto - May/June 2017 - iSpy MPI
Meeting MPI Toronto - May/June 2017 - 21
Meeting MPI Toronto - May/June 2017 - Advertiser Index
Meeting MPI Toronto - May/June 2017 - cover3
Meeting MPI Toronto - May/June 2017 - cover4
Meeting MPI Toronto - May/June 2017 - outsert1
Meeting MPI Toronto - May/June 2017 - outsert2
Meeting MPI Toronto - May/June 2017 - outsert3
Meeting MPI Toronto - May/June 2017 - outsert4
Meeting MPI Toronto - May/June 2017 - outsert5
Meeting MPI Toronto - May/June 2017 - outsert6
Meeting MPI Toronto - May/June 2017 - outsert7
Meeting MPI Toronto - May/June 2017 - outsert8
Meeting MPI Toronto - May/June 2017 - outsert9
Meeting MPI Toronto - May/June 2017 - outsert10
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