Meeting MPI Toronto - May/June 2017 - 19

Janice Cardinale
The Idea Hunter

I

WHAT INSPIRES ME -
THE POWER
OF CREATIVITY

am motivated to help event professionals succeed with
sound advice, good business practices and creative
ideas, but what truly drives me is the creative process. I
stay motivated by surrounding myself with like-minded
people who engage in my vision and share my beliefs.
Over my 15-year career in the event industry, I have
built my career around working with people who share
my commitment to drive new ideas. Every time I meet
someone new whose passion is to build experiences, I get
more inspired and together we create something special.
It is the connection with my clients that fuels me to keep
hunting for the innovative and the "never-seen-before."
As the world continues to change, the things that inspire
me today are not the things that inspired me 10 years ago. I
find myself inspired by risk and have often asked my clients
if they are willing to take that risk with me - this
sometimes works and sometimes takes a lot of
explaining to get them to understand why it
is so important. The younger generation
who we are all working with and learning
from also inspires the way I think
today. I surround myself with younger
people because they give me energy
and enthusiasm. They are so
passionate and their ideas are full
of imagination. They tell me and I
find it, create it or customize it.
Having come from a fashion
background and owning an
import accessory business,
I have always looked at
entertaining ideas as the
accessories on the event. This
niche has grown out of a passion
for presenting the newest ideas
and trying to make a difference in a
very competitive marketplace. If I do
not like it, I can't sell it. My greatest
pleasure these days is to present the
trends to the event professionals in the
industry and see the looks on their faces
when they see things that they have never
seen before.

I can be working on several projects daily and my
source of inspiration is constantly changing and evolving.
For each project, the client and my team are inspired by
sharing and collaborating on ideas and messaging that the
client envisions for the project. Sometimes, I will infuse a
source of inspiration from one project into the next and the
outcome is much more developed.
There are days that I am tied to my chair - that's part of
what we do in the event world - and although there are a
plethora of ideas and eye candy online to get lost in, my
real ideas come when I move away from the screen and
open my eyes to what is right around me. One way I do this
is to attend shows in the USA such as "The Special Events
Show." I draw inspiration every year from this conference
because I find things that we are not yet doing in Canada,
and then I bring those ideas back and execute them
for my clients using Canadian talent.
Although the source of my creativity is
fueled by many things such as nature,
travel, personal transformation, textiles,
fashion and all things colourful, I
find my deepest well of inspiration
simply in the process of creating
something out of nothing. This
mystery is exactly what creates
the excitement and curiosity I
need to stay inspired. I rely on my
intuition to stay one step ahead.
I also embrace the freedom
to change direction many times
along the way, knowing each and
every choice will be an important
part of the outcome. By letting
go of desired outcomes, I open
myself to a world where anything
is possible and there are no
mistakes - a great place to
find inspiration! ●
Janice Cardinale is the Owner of The
Idea Hunter and can be reached at jc@
theideahunter.ca.

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Table of Contents for the Digital Edition of Meeting MPI Toronto - May/June 2017

President’s Message
Editor’s Word
Upcoming Events
Welcome, New Members!
Ecosystem of the Planner-Supplier Relationship
The Evolution of Site Selection
7 Tips for Working with Volunteers
Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Destination Spotlight: Vancouver
Creating Larger Business Opportunities
Starting a Business in the Events Ecosystem
Chapter Speaks
What Inspires Me – The Power of Creativity
iSpy MPI
Advertiser Index
Meeting MPI Toronto - May/June 2017 - Intro
Meeting MPI Toronto - May/June 2017 - cover1
Meeting MPI Toronto - May/June 2017 - cover2
Meeting MPI Toronto - May/June 2017 - 3
Meeting MPI Toronto - May/June 2017 - 4
Meeting MPI Toronto - May/June 2017 - President’s Message
Meeting MPI Toronto - May/June 2017 - Editor’s Word
Meeting MPI Toronto - May/June 2017 - Welcome, New Members!
Meeting MPI Toronto - May/June 2017 - Ecosystem of the Planner-Supplier Relationship
Meeting MPI Toronto - May/June 2017 - The Evolution of Site Selection
Meeting MPI Toronto - May/June 2017 - 7 Tips for Working with Volunteers
Meeting MPI Toronto - May/June 2017 - Member Spotlight: Toronto Chapter – Stand and Be Recognized!
Meeting MPI Toronto - May/June 2017 - Destination Spotlight: Vancouver
Meeting MPI Toronto - May/June 2017 - 13
Meeting MPI Toronto - May/June 2017 - 14
Meeting MPI Toronto - May/June 2017 - 15
Meeting MPI Toronto - May/June 2017 - Creating Larger Business Opportunities
Meeting MPI Toronto - May/June 2017 - Starting a Business in the Events Ecosystem
Meeting MPI Toronto - May/June 2017 - Chapter Speaks
Meeting MPI Toronto - May/June 2017 - What Inspires Me – The Power of Creativity
Meeting MPI Toronto - May/June 2017 - iSpy MPI
Meeting MPI Toronto - May/June 2017 - 21
Meeting MPI Toronto - May/June 2017 - Advertiser Index
Meeting MPI Toronto - May/June 2017 - cover3
Meeting MPI Toronto - May/June 2017 - cover4
Meeting MPI Toronto - May/June 2017 - outsert1
Meeting MPI Toronto - May/June 2017 - outsert2
Meeting MPI Toronto - May/June 2017 - outsert3
Meeting MPI Toronto - May/June 2017 - outsert4
Meeting MPI Toronto - May/June 2017 - outsert5
Meeting MPI Toronto - May/June 2017 - outsert6
Meeting MPI Toronto - May/June 2017 - outsert7
Meeting MPI Toronto - May/June 2017 - outsert8
Meeting MPI Toronto - May/June 2017 - outsert9
Meeting MPI Toronto - May/June 2017 - outsert10
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