Meeting MPI Toronto - July/August 2016 - (Page 18)
HOW TO INCORPORATE
AT YOUR EVENT
Corporate Event Planner
This article was re-printed with permission from
Corporate Meetings Network - Canada's go-to source
for corporate meeting planners. For more information,
olunteering has become a large component
for events these days. Attendees, especially
millennials, want to be part of something greater and
leave each event with a sense of accomplishment.
Not only is incorporating community volunteerism a
feel-good opportunity for the attendees; it is a wonderful way
to help local charities and create a lasting impact.
Here are a few things to keep in mind when planning a
hands-on charitable component for your event:
* Size of the Group: How many attendees do you have
and what activity would be suitable for the number of
people? If it's a small group, how can you make their
contributions have a greater impact? If they are a large
group, how can you ensure everyone has a role to play
and feels included?
* Attendee Demographic: Who are your attendees and
what do they like to do? Are they comfortable getting
"dirty" if required, or do they prefer to contribute in more
subtle ways? Are they a younger or older crowd? Are
there mostly male or female attendees? Depending on
the demographics of your group, they may enjoy certain
activities more than others.
* Timing: How much time do you have in your agenda for
this activity, and how much time is your group willing to
spend? If you only have one hour, you may be limited as
to what components you can do. If you have all afternoon,
choose something that will keep them engaged for the
entire duration of the activity.
* Season and Weather: What time of year is it and what
will the temperature be like? Consider the possibility
of doing an outdoor activity if the weather is pleasant;
otherwise you may have to hold it indoors. If indoors, can
your venue accommodate the logistics of hosting the
activity on premise?
* Location: Will your activity take place on-site or offsite? If on-site, will your charity be able to bring the
activity to you? Depending on the scale of the activity
you may need to transport several items and equipment
to your venue? If the activity is held off-site, how will you
transport your guests to the desired location?
Keeping in mind all these components will help you in
selecting the right organization and/or charitable activity
for your event. Many charities are in great need for help,
but remember to look for ones that will work best for your
group and where you can positively affect the community,
while at the same time having the greatest impact on
MPI's World Education Congress (WEC) is a great
example of how large of an impact hands-on charitable
activities can have. Every year they partner with one
or more organizations in the community where the
conference is taking place, and they encourage attendees
to participate in the activities. Whether it is assembling
hygiene kits for the homeless, building prosthetic hands for
amputees, puppy cuddling stations for social therapy, and
more, the impact these activities have is considerable.
Community volunteerism and hands-on charitable
components go beyond the standard donation or food
drive - they bring together attendees and communities
alike. These events thoughtfully engage participants
and allow them to learn about, and relate to the charities
and communities they are serving. They become part
of something bigger and create a lasting impact for all
those involved. So go ahead and try it, the rewards can be
Mariella Irivarren, B.A., CMP, is a corporate event planner
and can be reached at firstname.lastname@example.org.
18 * MEETING | JULY/AUGUST 2016 | LINKEDIN: MPI TORONTO CHAPTER
Table of Contents for the Digital Edition of Meeting MPI Toronto - July/August 2016
Welcome, New Members!
Boutique Experiences & Emerging Incentive Destinations
How You Can Benefit from the MPI Foundation
Cruising to Event Success
Chapter Speaks: What Are You Reading or Listening to This Summer?
Community Volunteerism: How to Incorporate a Hands-On Charity Component at Your Event
Taming the Beast: Planning Outdoor Events
Building Custom Experiences
Maximizing Your Downtime: Reflect, Revise, Plan
Activate Your Event with Experiential Marketing
Beyond the Annual Barbecue – Incorporating Family at Events
Meeting MPI Toronto - July/August 2016