Meeting MPI Toronto - July/August 2016 - (Page 22)

ACTIVATE YOUR EVENT WITH EXPERIENTIAL MARKETING T Grail Noble Yellow House Events he Experience Economy is creating powerful opportunities in our industry. Dubbed "Exponomy" by hospitality management programs in the U.S. and Europe, this movement has generated awareness of experiential marketing advantages. The key is to deliver an experience and give the audience opportunities to actively participate in your message to deepen customer loyalty with live event experiences. Whatever your event goals may be, experiential marketing allows the customer to connect with your brand message. The Experience Economy is all about engaging the senses and the mind. Whether your key objective is education, or launching a new product, your audience needs to feel something at your event. Not just with their hands, but with their intellect too. Event design involves a lot of planning and forethought. To create a successful experiential marketing event, consider how your attendees can use their senses to interact with your message. Look for ways to involve attendees early on, and focus on how it will make them feel. If they are hands-on, early-on, people retain far more information and commit psychologically to your message. 22 * MEETING | JULY/AUGUST 2016 | LINKEDIN: MPI TORONTO CHAPTER

Table of Contents for the Digital Edition of Meeting MPI Toronto - July/August 2016

President’s Message
Editor’s Word
Welcome, New Members!
Upcoming Events
Boutique Experiences & Emerging Incentive Destinations
How You Can Benefit from the MPI Foundation
Cruising to Event Success
Destination: Toronto
Chapter Speaks: What Are You Reading or Listening to This Summer?
Community Volunteerism: How to Incorporate a Hands-On Charity Component at Your Event
Taming the Beast: Planning Outdoor Events
Building Custom Experiences
Maximizing Your Downtime: Reflect, Revise, Plan
Activate Your Event with Experiential Marketing
Beyond the Annual Barbecue – Incorporating Family at Events
iSpy MPI
Advertiser Index

Meeting MPI Toronto - July/August 2016

http://www.nxtbook.com/naylor/MPTS/MPTQ0418
http://www.nxtbook.com/naylor/MPTS/MPTQ0318
http://www.nxtbook.com/naylor/MPTS/MPTQ0218
http://www.nxtbook.com/naylor/MPTS/MPTS0118
http://www.nxtbook.com/naylor/MPTS/MPTS0617
http://www.nxtbook.com/naylor/MPTS/MPTS0517
http://www.nxtbook.com/naylor/MPTS/MPTS0417
http://www.nxtbook.com/naylor/MPTS/MPTS0317
http://www.nxtbook.com/naylor/MPTS/MPTS0217
http://www.nxtbook.com/naylor/MPTS/MPTS0117
http://www.nxtbook.com/naylor/MPTS/MPTS0616
http://www.nxtbook.com/naylor/MPTS/MPTS0516
http://www.nxtbook.com/naylor/MPTS/MPTS0416
http://www.nxtbook.com/naylor/MPTS/MPTS0316
http://www.nxtbook.com/naylor/MPTS/MPTS0216
http://www.nxtbook.com/naylor/MPTS/MPTS0116
http://www.nxtbook.com/naylor/MPTS/MPTS0615
http://www.nxtbook.com/naylor/MPTS/MPTS0515
http://www.nxtbook.com/naylor/MPTS/MPTS0415
http://www.nxtbook.com/naylor/MPTS/MPTS0315
http://www.nxtbook.com/naylor/MPTS/MPTS0215
http://www.nxtbook.com/naylor/MPTS/MPTS0115
http://www.nxtbook.com/naylor/MPTS/MPTS0614
http://www.nxtbook.com/naylor/MPTS/MPTS0514
http://www.nxtbook.com/naylor/MPTS/MPTS0414
http://www.nxtbook.com/naylor/MPTS/MPTS0314
http://www.nxtbook.com/naylor/MPTS/MPTS0214
http://www.nxtbook.com/naylor/MPTS/MPTS0114
http://www.nxtbook.com/naylor/MPTS/MPTS0613
http://www.nxtbook.com/naylor/MPTS/MPTS0513
http://www.nxtbook.com/naylor/MPTS/MPTS0413
http://www.nxtbook.com/naylor/MPTS/MPTS0313
http://www.nxtbook.com/naylor/MPTS/MPTS0213
http://www.nxtbook.com/nxtbooks/naylor/MPTS0113
http://www.nxtbook.com/nxtbooks/naylor/MPTS0612
http://www.nxtbook.com/nxtbooks/naylor/MPTS0512
http://www.nxtbook.com/nxtbooks/naylor/MPTS0412
http://www.nxtbook.com/nxtbooks/naylor/MPTS0312
http://www.nxtbook.com/nxtbooks/naylor/MPTS0212
http://www.nxtbook.com/nxtbooks/naylor/MPTS0112
http://www.nxtbook.com/nxtbooks/naylor/MPTS0611
http://www.nxtbook.com/nxtbooks/naylor/MPTS0511
http://www.nxtbook.com/nxtbooks/naylor/MPTS0411
http://www.nxtbook.com/nxtbooks/naylor/MPTS0311
http://www.nxtbook.com/nxtbooks/naylor/MPTS0211
http://www.nxtbook.com/nxtbooks/naylor/MPTS0111
http://www.nxtbook.com/nxtbooks/naylor/MPTS0610
http://www.nxtbook.com/nxtbooks/naylor/MPTS0510
http://www.nxtbook.com/nxtbooks/naylor/MPTS0410
http://www.nxtbook.com/nxtbooks/naylor/MPTS0310
http://www.nxtbook.com/nxtbooks/naylor/MPTS0210
http://www.nxtbook.com/nxtbooks/naylor/MPTS0110
http://www.nxtbook.com/nxtbooks/naylor/MPTS0609
http://www.nxtbookMEDIA.com