Meeting MPI Toronto - July/August 2016 - (Page 8)
& EMERGING INCENTIVE
Liz Akey, CMP
EMA Marketing Ltd.
ver the past few years,
there has been a significant
change with traditional
board retreats and smaller
incentive programs. Depending on
location and main objectives of the
program, it appears smaller groups
are seeking more unique locations, if
budget permits. They are also seeking
educational experiences, especially
healthy culinary options. There is
an increase in awareness of health,
wellness, yoga and organic eating.
The average person continues
to educate themselves on eating
healthy, leading a healthy lifestyle,
and gardening through the
countless cooking shows and online
information. An interest in oenology
continues to grow with groups as well.
The farm-to-table concept, which
was once a unique idea and selling
feature, is becoming more common
and many corporate planners expect
it. People like to know that you
are supporting local farmers and
suppliers and like learning about their
food and its preparation. A great
example is Treadwell's Restaurant,
located at the 124 Queen Hotel & Spa
in the heart of Niagara-on-the-Lake,
Ontario. They have an extensive list of
their seasonal suppliers on the back
of their menus and their international
wine cellar is impressive.
Relais & Chateaux Properties, an
association of independently-owned
boutique hotels and restaurants
around the world, has a focus
on unique personal experiences
through cuisine and hospitality.
Many of the properties offer rich
history and culture in their respective
destinations. A few notable awardwinning properties in Canada
are: Post Hotel in Lake Louise,
Alberta; Wickaninnish Inn in Tofino,
British Columbia; Langdon Hall in
Cambridge, Ontario; and Auberge
Saint-Antoine in Quebec City.
In the heart of Montreal, the
Boutique Renaissance has made
a debut. It opened earlier this year
and is certainly creating buzz with
8 * MEETING | JULY/AUGUST 2016 | LINKEDIN: MPI TORONTO CHAPTER
its unique eclectic mix of art deco
architecture and local artists that they
feature. The 12th floor offers a rooftop
terrace with panoramic views, full
bar, bistro kitchen and a plunge pool.
The Pan-Asian cuisine features exotic
flavours and a wonderful culinary
experience. Their meeting areas are
designed to inspire creativity, and
cover all senses through sights and
sounds that will stimulate attendees'
moods for the meeting.
Table of Contents for the Digital Edition of Meeting MPI Toronto - July/August 2016
Welcome, New Members!
Boutique Experiences & Emerging Incentive Destinations
How You Can Benefit from the MPI Foundation
Cruising to Event Success
Chapter Speaks: What Are You Reading or Listening to This Summer?
Community Volunteerism: How to Incorporate a Hands-On Charity Component at Your Event
Taming the Beast: Planning Outdoor Events
Building Custom Experiences
Maximizing Your Downtime: Reflect, Revise, Plan
Activate Your Event with Experiential Marketing
Beyond the Annual Barbecue – Incorporating Family at Events
Meeting MPI Toronto - July/August 2016