Asphalt Pavement Magazine - July/August 2017 - 47
NAPA OPERATIONAL EXCELLENCE AWARDS: ASPHALT OPERATIONS SAFETY INNOVATION AWARDS
Improving Safety Culture
Fast, fun safety training programs and events to engage employees
By Martha K. Silver
afety is an important effort to
get workers and the driving
public home to their families.
Companies continually get
new employees that require
training, and existing employees
should regularly review safety best
The Asphalt Operations
Safety Innovation Award salutes
companies that go one step further
to design and implement a product.
The winner and finalist of this
year's award show that increased
safety awareness pays off for
companies and increases employee
Lakeside Industries Inc.
Motivating employees to focus on
safety training is always a challenge.
Some employees have heard the
training so many times before,
others are distracted by work that
is waiting for them, and others
wonder if it is all necessary. To make
safety engaging and fun, Lakeside
Industries has added the excitement
of competition by creating the Super
Bowl of Safety.
Started in 2015, the Super
Bowl of Safety is an annual intracompany safety competition
for creating safety awareness,
accountability, and performance
improvement. The first Super Bowl
of Safety Quiz was administered
Lakeside's Super Bowl of Safety is a safety
as part of a series of interactive
divisional safety meetings.
"What makes the Super Bowl
of Safety innovative is the way
it leveraged our commitment in
2015 to make safety meetings more
engaging and meaningful by being
interactive and focusing on solving
problems," Lakeside Industries'
Director of Risk Management Cal
Beyer said. "The Super Bowl of
Safety Quiz incorporates real safety
issues from operational exposures
faced in the daily work of asphalt
production and paving.
At each divisional safety meeting,
groups of up to six employees with
diverse backgrounds and different
jobs were organized into teams. The
highest three scoring teams in the
division won gift cards; tie-breaker
questions were used, as necessary.
Divisions competed against divisions
on the basis of average scores per
team. The top scoring six divisions
then went on to compete in the
Super Bowl of Safety playoffs for the
chance to win bragging rights and a
traveling trophy, an announcement
in the company newsletter, and
recognition at the annual Safety
"The Super Bowl of Safety
exceeded our expectations at being
able to create an organizational
'buzz' for safety. It was quickly
embraced and gained momentum
as the event took on a life of its
own," Beyer said. "The 'buzz'
continued over the winter offseason and when employees
returned for the 2016 season, they
were asking if there was going to be
another Super Bowl of Safety."
In 2016, the format of the Super
Bowl of Safety was expanded. It was
decided that instead of playoffs, all
divisions would participate in the
Safety Management Assessment,
Field Safety Audit, and the Review of
Safety Accountability documentation
quizzes, regardless of how they
scored on the initial Safety Quiz. The
winner would be the division that
scored the most points.
The three-part competition
included questions ranging
from basic safety best practices;
continued on page 49
Asphalt Pavement Magazine - July/August 2017 * 47