Success By Association - March/April 2017 - 30

executivedirector'smessage
2016-2017 AENC
COMMITTEE CHAIRS
Executive Committee
Joe Stewart
Finance/Audit Committee
Lisa Ward, CAE
FUEL Young Professionals.
Emily Bibens Chung, CAE, MPhil

Rich Phaneuf

A

Change does not need to be a judgement of the past. In the case of AENC,
our desire to change is NOT a judgement of the past. Rather we HONOR
the past and the many AENC Members, Board Members, Board Presidents,
Committee Chairs, Committee Members and Volunteers who came before
us and who built a strong foundation on which we can continue building. In fact, it
is our predecessors who created the vision for AENC and passed it down through
the years, that is now entrusted to us. It is the respect we have for the earlier AENC
pioneers that motivates us to continue the pursuit of innovation.
The staff at AENC, under the direction of the Board, have been hard at work learning
and developing plans to take us into the future. Our desire is to be at the cutting
edge of Member centricity. In other words, we want to be the best at understanding
the needs of our Members and creating a future to exceed those needs. As a team,
we have spent much time developing a laser-like and simple focus. We will honor
the past, secure the vision, and create the future.
A great example of deep customer centricity is how Facebook uses customer data
and "algorithmically organized content" to better give its customers what they
"really" want. In the February 1, 2017 issue of Fortune magazine, Facebook Vice
President Adam Mosseri says "Facebook is most popular when it serves both the
aspirational self and the behavioral self." In other words, what they say they like and
what they actually like. Going deeper than just surveys to actually look at behavioral
patterns, then crafting solutions to appeal to both versions of the customer "self"
is brilliant and deeper than most companies are willing to go. Facebook is a great
example of not resting on the fact they are a behemoth company, (market cap as of
writing was $386 billion) rather always desiring to innovate, change and seek deeper
understanding and better ways to serve its customers.
At AENC, we will continue challenging ourselves and our beliefs, and we too will find
new ways to learn more from our Members. If we ask the right (and often tough)
questions and are REALLY willing to listen, there is no doubt our path for innovation
will be revealed. We won't ever have a market cap of $386 billion. But why can't we
have the most loyal and happiest Members? We think we can. That is our goal!
Thank you for being an AENC Member! We know you have choices on how to spend
your time. Thank you for choosing to spend part of it with us! z

RICH PHANEUF
AENC CEO & Executive Director

30

success || march/april 2017

Golf Committee
Dave Pitkin
Legislative Reception Committee
Amy McConkey
Membership Ambassador Program
Nancy Lowe, CMP
Nominating Committee
W. Alan Skipper, CAE, CMP
Professional Development Committee
Jerel Noel, CAE
Scholarships and Awards Committee
Malinda Harrell, CMP, CASE
Silent Auction Committee
Mara Craft
Trade Show Committee
Rob Wheeler
STAFF
Rich Phaneuf
CEO and Executive Director
rich@aencnet.org
Jovita S. Mask
Director of Operations & Events
jovita@aencnet.org
Madi McDougald
Director of Development
& Member Relations
madi@aencnet.org

AENC'S VISION
Association Management will be
widely recognized as an esteemed
profession that improves the lives
of North Carolina citizens.
AENC'S MISSION STATEMENT:
To advance the field of Association
Management by providing networking
and professional development, while
increasing the recognition of
the Association community.

SPONSORSHIP OPPORTUNITIES
Contact Madi McDouglad at
919.848.8255 or madi@aencnet.org for
information about AENC sponsorship
opportunities for 2017-2018. From the
Trade Show, to Membership Luncheons,
to the AENC Golf Outing, there are
many opportunities to market your
products and services.



Table of Contents for the Digital Edition of Success By Association - March/April 2017

President’s Message
Event Calendar
Change, One Person at a Time
What I Learned as an Employment Attorney: Non-Legal Advice to Get You Out of Legal Hot Water
Is Your Hiring Filter in the Way?
Freedom Comes From Rules
Cost/Benefit of an Organization Retreat
Polish Up Your Confict-of-Interest Policy
Legislative Reception a Success!
Getting the Leadership Basics Right
Member Updates
Should They Stay or Should They Go? (With Apologies to the Clash)
Young Leader Profile
Advertiser Index
Buyers’ Guide
Advertiser Showcase
Executive Director’s Message
Success By Association - March/April 2017 - cover1
Success By Association - March/April 2017 - cover2
Success By Association - March/April 2017 - 3
Success By Association - March/April 2017 - President’s Message
Success By Association - March/April 2017 - Event Calendar
Success By Association - March/April 2017 - 6
Success By Association - March/April 2017 - Change, One Person at a Time
Success By Association - March/April 2017 - What I Learned as an Employment Attorney: Non-Legal Advice to Get You Out of Legal Hot Water
Success By Association - March/April 2017 - 9
Success By Association - March/April 2017 - Is Your Hiring Filter in the Way?
Success By Association - March/April 2017 - Freedom Comes From Rules
Success By Association - March/April 2017 - Cost/Benefit of an Organization Retreat
Success By Association - March/April 2017 - 13
Success By Association - March/April 2017 - Polish Up Your Confict-of-Interest Policy
Success By Association - March/April 2017 - 15
Success By Association - March/April 2017 - Legislative Reception a Success!
Success By Association - March/April 2017 - 17
Success By Association - March/April 2017 - 18
Success By Association - March/April 2017 - 19
Success By Association - March/April 2017 - Getting the Leadership Basics Right
Success By Association - March/April 2017 - 21
Success By Association - March/April 2017 - Member Updates
Success By Association - March/April 2017 - 23
Success By Association - March/April 2017 - Should They Stay or Should They Go? (With Apologies to the Clash)
Success By Association - March/April 2017 - 25
Success By Association - March/April 2017 - Young Leader Profile
Success By Association - March/April 2017 - Advertiser Index
Success By Association - March/April 2017 - Buyers’ Guide
Success By Association - March/April 2017 - Advertiser Showcase
Success By Association - March/April 2017 - Executive Director’s Message
Success By Association - March/April 2017 - cover3
Success By Association - March/April 2017 - cover4
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