Success by Association - July/August 2017 - 10

chance to be a social media reporter, but he recommends
"finding champions" who are engaged and creating ways to
recognize them for their contributions.

Find these articles and more at associationsnow.com.

Letting Them Drive

u "Report: Millennials Value Face-to-Face Meetings More
Than You Think," by Rob Stott, August 11, 2015

In developing programs for its next-gen leaders, the American
Road and Transportation Builders Association (ARTBA) let
them take the wheel.
The association's next-gen group-formerly called the Young
Executive Development Council and now called the Industry
Leader Development Council because the group didn't want
to be labeled "young"-changed the format of ARTBA's annual
regional meetings, says Matthew Jeanneret, CAE, senior vice
president of communications and marketing. Those meetings
focus mainly on advocacy, and they "engage people who don't
come to the national conference," he says.
"We're in a generational transition," Jeanneret says-many
association members have family-owned businesses.
Targeting the 30-to-50 age range, the council added a halfday professional development workshop to each meeting,
on topics including how artificial intelligence affects the
construction industry and self-driving vehicles' impact on
infrastructure. They also added a networking reception.
"They've taken ownership of it, from the bottom up," and now
they're reaching out to get their peers to attend a regional
meeting and find out more about the association, Jeanneret
says. "We may be providing the bus, but they're driving the
bus and getting people on the bus." The changes enhance the
meetings' value to next-gen attendees-and other members
as well.

Read More Online

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GROUPS & MEETINGS

10

success || july/august 2017

u "Millennials Embrace Business Travel, In-Person Meetings,"
by Ernie Smith, November 5, 2015

u "Inside the Minds of Millennial Attendees," by Samantha
Whitehorne, June 27, 2014
Getting next-gen members involved in your conference
planning and tailoring some of your programs to them could
end up appealing to members across the board, not just
younger professionals. Trying different content, delivery
methods, and participation models could spill over and
enhance the conference's value to a wider swath of members.
Appealing to next-gen attendees "is important because of the
exponential effect" that stretches beyond the conference and
helps develop your membership base, Young says.
In imagining what to add to or change in your conference
lineup, Young recommends "not being afraid to move away
from tradition." z

Allison Torres Burtka, a longtime association
journalist, is a freelance writer and editor in
West Bloomfield, Michigan. This article was
orginally published in the Associations Now
print edition, titled, Next-Gen Appeal. Reprinted
with permission. Copyright, ASAE: The Center
for Association Leadership, (October 2016), Washington, DC.


http://www.associationsnow.com http://www.greatwolf.com/meetings

Table of Contents for the Digital Edition of Success by Association - July/August 2017

President’s Message
Event Calendar
Four Ways Managers Can Help Improve Employee Performance
Attract Millennials to Your Meeting
Address These Employee Needs for Maximum Retention
Seven Ways to Improve Panel Presentations
Growing Event Attendance Through Content: Very Useful for Associations
Thank You to our Annual Meeting Sponsors
Creating a Pocket of Excellence When Surrounded by Mediocrity
Get the Message
Member Updates
5 Reasons to Consider Live Streaming Your Next Event
Strategies for Effective Business Networking for Young Professionals
Young Leader Profile
Buyers’ Guide
Advertiser Showcase
Advertiser Index
Executive Director’s Message
Success by Association - July/August 2017 - intro
Success by Association - July/August 2017 - cover1
Success by Association - July/August 2017 - cover2
Success by Association - July/August 2017 - 3
Success by Association - July/August 2017 - President’s Message
Success by Association - July/August 2017 - Event Calendar
Success by Association - July/August 2017 - 6
Success by Association - July/August 2017 - Four Ways Managers Can Help Improve Employee Performance
Success by Association - July/August 2017 - Attract Millennials to Your Meeting
Success by Association - July/August 2017 - 9
Success by Association - July/August 2017 - 10
Success by Association - July/August 2017 - Address These Employee Needs for Maximum Retention
Success by Association - July/August 2017 - Seven Ways to Improve Panel Presentations
Success by Association - July/August 2017 - 13
Success by Association - July/August 2017 - Growing Event Attendance Through Content: Very Useful for Associations
Success by Association - July/August 2017 - 15
Success by Association - July/August 2017 - Thank You to our Annual Meeting Sponsors
Success by Association - July/August 2017 - 17
Success by Association - July/August 2017 - Creating a Pocket of Excellence When Surrounded by Mediocrity
Success by Association - July/August 2017 - 19
Success by Association - July/August 2017 - Get the Message
Success by Association - July/August 2017 - 21
Success by Association - July/August 2017 - Member Updates
Success by Association - July/August 2017 - 5 Reasons to Consider Live Streaming Your Next Event
Success by Association - July/August 2017 - Strategies for Effective Business Networking for Young Professionals
Success by Association - July/August 2017 - 25
Success by Association - July/August 2017 - Young Leader Profile
Success by Association - July/August 2017 - Buyers’ Guide
Success by Association - July/August 2017 - Advertiser Showcase
Success by Association - July/August 2017 - Advertiser Index
Success by Association - July/August 2017 - Executive Director’s Message
Success by Association - July/August 2017 - cover3
Success by Association - July/August 2017 - cover4
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