Success by Association - July/August 2017 - 11

employeeretention

Address These Employee
Needs for Maximum Retention
Renee Watkins

R

ecruiting top employees involves a relevant
understanding of what attracts candidates to an
opportunity; what do they want, and what are their
priorities? Once you have them on board, how do
you retain them? The needs and priorities of an employee can
be different than those of a candidate.
In addition to the usual priorities like compensation, benefits
and a flexible work schedule, most employees have four (4)
basic needs to be happy and engaged in the workplace. Those
four needs are: caring, respect, appreciation, and praise.

Caring
Most people can tell if you genuinely care about them or not.
Something in your voice, the way you address them, or even
your body language can tip them off. Sincerity is difficult to
fake and insincerity is difficult to hide. Employees need to
know their management cares about them for more than just
what they bring to the business each day. Be sure they know
your door is always open. Make certain you are responsive
by setting aside sufficient time to understand their concern
and to try and help address it. Remember, for them, coming
to you is a big step. If you seem at all as if you do not care, or
that you do not have time for them, they may not come to you
again.

Respect
Everyone wants respect. Respect for what they do and respect
for how they do it. One of the quickest ways to demonstrate
a lack of respect for your employee is to micromanage.
Micromanaging suggests a lack of trust in your employee's
ability to get the job done. On the other hand, one of the best
ways to demonstrate respect for your employee is to allow
them to grow to their full potential. Offer your leadership
and mentoring to help them succeed. Provide training for
employees who demonstrate initiative and show true promise
for advancement.

Praise
This is really just "appreciation" kicked up a notch or two.
It is always nice to feel appreciated, but to receive praise is
an entirely different feeling. Praise is larger, and therefore
should be reserved for recognition of an employee going
above and beyond their everyday job function. An innovative
idea, a new time-saving process, or productivity metrics well
over 100% are just a few reasons to award special praise over
simple appreciation. Praise for an employee who exceeds their
expectations can also serve to incent other team members to
"step up their game" in order to receive similar recognition.
This all sounds very simple, but in fact it takes time and
thought. These are very deliberate actions on the part of
leaders, and time must be built into the day to accomplish
even two or three of these for at least one or two individuals.
Over time, Caring, Respect, Appreciation and Praise will begin
to filter across the workforce and you will have employees
who not only trust you, but are loyal to you and your
organization as well. Employees will feed off of the positive
culture and demonstrate care, respect, appreciation and
praise for co-workers. z

Appreciation
Showing your appreciation for an employee's results and work
ethic is not difficult, and it does not have to be expensive.
We sometimes focus far too much and far too often on
the negative, and not enough on the positive. A simple
"Thank You" can go a long way. A pair of movie coupons
or recognition in front of peers is a great way to show your
appreciation. Without appreciation, an employee may feel
beaten and defeated. They will eventually come to believe
they can do nothing right, and will not want to come to work.

CAI's Advice & Resolution Advisor
Renee Watkins is a seasoned HR
professional with a diverse background
in Human Resources. Renee provides
CAI members with practical advice in a
wide range of human resource functions
including conflict resolution, compliance
and regulatory issues, and employee relations.
Contact CAI at cai.org.
july/august 2017

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success

11


http://blog.capital.org/address-these-4-employee-needs-for-maximum-retention/ http://blog.capital.org/address-these-4-employee-needs-for-maximum-retention/ https://www.capital.org/eweb/DynamicPage.aspx?site=cai&webcode=cai-member-public&wps_key=149f7875-9dda-4108-9471-4e3f8fa1931b http://www.cai.org

Table of Contents for the Digital Edition of Success by Association - July/August 2017

President’s Message
Event Calendar
Four Ways Managers Can Help Improve Employee Performance
Attract Millennials to Your Meeting
Address These Employee Needs for Maximum Retention
Seven Ways to Improve Panel Presentations
Growing Event Attendance Through Content: Very Useful for Associations
Thank You to our Annual Meeting Sponsors
Creating a Pocket of Excellence When Surrounded by Mediocrity
Get the Message
Member Updates
5 Reasons to Consider Live Streaming Your Next Event
Strategies for Effective Business Networking for Young Professionals
Young Leader Profile
Buyers’ Guide
Advertiser Showcase
Advertiser Index
Executive Director’s Message
Success by Association - July/August 2017 - intro
Success by Association - July/August 2017 - cover1
Success by Association - July/August 2017 - cover2
Success by Association - July/August 2017 - 3
Success by Association - July/August 2017 - President’s Message
Success by Association - July/August 2017 - Event Calendar
Success by Association - July/August 2017 - 6
Success by Association - July/August 2017 - Four Ways Managers Can Help Improve Employee Performance
Success by Association - July/August 2017 - Attract Millennials to Your Meeting
Success by Association - July/August 2017 - 9
Success by Association - July/August 2017 - 10
Success by Association - July/August 2017 - Address These Employee Needs for Maximum Retention
Success by Association - July/August 2017 - Seven Ways to Improve Panel Presentations
Success by Association - July/August 2017 - 13
Success by Association - July/August 2017 - Growing Event Attendance Through Content: Very Useful for Associations
Success by Association - July/August 2017 - 15
Success by Association - July/August 2017 - Thank You to our Annual Meeting Sponsors
Success by Association - July/August 2017 - 17
Success by Association - July/August 2017 - Creating a Pocket of Excellence When Surrounded by Mediocrity
Success by Association - July/August 2017 - 19
Success by Association - July/August 2017 - Get the Message
Success by Association - July/August 2017 - 21
Success by Association - July/August 2017 - Member Updates
Success by Association - July/August 2017 - 5 Reasons to Consider Live Streaming Your Next Event
Success by Association - July/August 2017 - Strategies for Effective Business Networking for Young Professionals
Success by Association - July/August 2017 - 25
Success by Association - July/August 2017 - Young Leader Profile
Success by Association - July/August 2017 - Buyers’ Guide
Success by Association - July/August 2017 - Advertiser Showcase
Success by Association - July/August 2017 - Advertiser Index
Success by Association - July/August 2017 - Executive Director’s Message
Success by Association - July/August 2017 - cover3
Success by Association - July/August 2017 - cover4
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