Success by Association - July/August 2017 - 19

personal relationships. Leaders need to intentionally shape
the work context to help team members find a place for
themselves within the team.
Publicly recognize people for their accomplishments. Focus
on behaviors important to the team's success. When people
are recognized in a group it taps into people's sense of
community, a key element of belonging.
Promote personal purpose. Imperative, a consultancy, in
coordination with New York University, released in 2015 the
Workforce Purpose Index, quantifying the business value
of purpose. The index, however, isn't about the purpose of
the organization, but clarity of purpose for each person
within a company. Purpose-oriented people, according to the
Imperative study, are 65 percent more likely to experience
fulfillment in their work. What's more, purpose is linked to
employee resiliency, an ability important in today's mentally
demanding, dynamic work environment. Leaders can promote
purpose through ongoing coaching conversations, or one-onones, that help employees discover what's important to them.
Pull back the covers. For a pocket of excellence to become
contagious, a leader needs to share the success of the team
with the next levels of leadership. Clear, definitive examples of
what's being done to achieve results need to be documented
and communicated upwards and with peers.
Create Clarity. Finally, for excellence to be possible,
employees need clarity on personal and team goals.
Additionally, work priority needs to be understood. Goals
and priorities are essential ingredients for people to make
meaningful progress in their work. Without a sense of

progress, employees become frustrated, even disillusioned
with their work and their boss. To avoid frustrations,
intentionally review goals and priorities monthly with
employees.

A Matter of Ethics
The above inputs to create a pocket of excellence are one
part personal and one part savvy business acumen. There's a
deeper element at play here, too-ethics.
Isn't a leader a steward of the company's resources, assets,
and people? Ethical leaders don't see the creation of a pocket
of excellence as "soft." Rather, they see pockets of excellence
as a keen tactic to help the business grow. At the same
time, these types of leaders understand the importance of
unlocking the lid on people's potential.
Mediocre work environments yield mediocre, disappointing
results. Ethical leaders are called to action to reverse these
outcomes. With this in mind, a pocket of excellence is but
one significant step forward to help both the business and its
employees grow. z
Shawn Murphy serves as CEO of WorqIQ,
formerly Switch and Shift, an organization
that helps leaders transform the experience
of work to be positive, energizing . . .
optimistic. Read Shawn's weekly column,
"Positive Business," on inc.com. His debut
book, The Optimistic Workplace: Creating an
Environment that Energizes Everyone, is out now.

PURSUE YOUR SUCCESS AT KINGSMILL RESORT
800.982.2892 | Kingsmill.com

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19


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Table of Contents for the Digital Edition of Success by Association - July/August 2017

President’s Message
Event Calendar
Four Ways Managers Can Help Improve Employee Performance
Attract Millennials to Your Meeting
Address These Employee Needs for Maximum Retention
Seven Ways to Improve Panel Presentations
Growing Event Attendance Through Content: Very Useful for Associations
Thank You to our Annual Meeting Sponsors
Creating a Pocket of Excellence When Surrounded by Mediocrity
Get the Message
Member Updates
5 Reasons to Consider Live Streaming Your Next Event
Strategies for Effective Business Networking for Young Professionals
Young Leader Profile
Buyers’ Guide
Advertiser Showcase
Advertiser Index
Executive Director’s Message
Success by Association - July/August 2017 - intro
Success by Association - July/August 2017 - cover1
Success by Association - July/August 2017 - cover2
Success by Association - July/August 2017 - 3
Success by Association - July/August 2017 - President’s Message
Success by Association - July/August 2017 - Event Calendar
Success by Association - July/August 2017 - 6
Success by Association - July/August 2017 - Four Ways Managers Can Help Improve Employee Performance
Success by Association - July/August 2017 - Attract Millennials to Your Meeting
Success by Association - July/August 2017 - 9
Success by Association - July/August 2017 - 10
Success by Association - July/August 2017 - Address These Employee Needs for Maximum Retention
Success by Association - July/August 2017 - Seven Ways to Improve Panel Presentations
Success by Association - July/August 2017 - 13
Success by Association - July/August 2017 - Growing Event Attendance Through Content: Very Useful for Associations
Success by Association - July/August 2017 - 15
Success by Association - July/August 2017 - Thank You to our Annual Meeting Sponsors
Success by Association - July/August 2017 - 17
Success by Association - July/August 2017 - Creating a Pocket of Excellence When Surrounded by Mediocrity
Success by Association - July/August 2017 - 19
Success by Association - July/August 2017 - Get the Message
Success by Association - July/August 2017 - 21
Success by Association - July/August 2017 - Member Updates
Success by Association - July/August 2017 - 5 Reasons to Consider Live Streaming Your Next Event
Success by Association - July/August 2017 - Strategies for Effective Business Networking for Young Professionals
Success by Association - July/August 2017 - 25
Success by Association - July/August 2017 - Young Leader Profile
Success by Association - July/August 2017 - Buyers’ Guide
Success by Association - July/August 2017 - Advertiser Showcase
Success by Association - July/August 2017 - Advertiser Index
Success by Association - July/August 2017 - Executive Director’s Message
Success by Association - July/August 2017 - cover3
Success by Association - July/August 2017 - cover4
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