Success by Association - July/August 2017 - 23

5

Reasons to Consider
Live Streaming
Your Next Event
Samantha Whitehorne

A

re you on the fence about live streaming
conference education sessions because you're
worried about costs or eroding in-person
attendance? Jim Blomquist, director of live events
at Digitell, Inc., says you shouldn't be. Here are five reasons
why:
1. Increase future attendance. According to Blomquist,
up to 30 percent of people who attended a live-streamed
event have gone to the physical event the following year.
"A live stream is a good way to showcase the best your
event has to offer," he says. "That can compel attendees
to have to be there in person next time."
2. Target dormant members. "For some of the
associations we work with, up to 50 percent of people
attending a live-streamed event have never attended a
physical event in the past," Blomquist says. This makes it
a great tool for engaging those inactive members.
3. Reach a larger group. Live streaming can boost your
reach in terms of both attendees and speakers, he says.
You can reach attendees in faraway places who don't have
the time or budget to attend in person, and you have
the opportunity to draw from a larger pool of speakers,
including remote content leaders.

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4. Archive your event. Live streaming and then archiving
your event will provide you with content that can be
watched again. "Your association may even want to
charge a fee to allow people to watch post-event, a nice
source of nondues revenue," Blomquist says. Bonus: This
archive can also make for a compelling marketing tool.
5. Boost your bottom line. Live streaming your event to
a sponsor's website or other industry portals can provide
another significant source of revenue. "It could even
cover some of your event costs, or better yet, generate
additional profits," he says. z
Reprinted with permission. Copyright, ASAE: The Center
for Association Leadership, (April 2017), Washington, DC.

December 14, 2017
Raleigh Convention Center * Raleigh, NC

july/august 2017

||

success

23


http://www.eameetings.com

Table of Contents for the Digital Edition of Success by Association - July/August 2017

President’s Message
Event Calendar
Four Ways Managers Can Help Improve Employee Performance
Attract Millennials to Your Meeting
Address These Employee Needs for Maximum Retention
Seven Ways to Improve Panel Presentations
Growing Event Attendance Through Content: Very Useful for Associations
Thank You to our Annual Meeting Sponsors
Creating a Pocket of Excellence When Surrounded by Mediocrity
Get the Message
Member Updates
5 Reasons to Consider Live Streaming Your Next Event
Strategies for Effective Business Networking for Young Professionals
Young Leader Profile
Buyers’ Guide
Advertiser Showcase
Advertiser Index
Executive Director’s Message
Success by Association - July/August 2017 - intro
Success by Association - July/August 2017 - cover1
Success by Association - July/August 2017 - cover2
Success by Association - July/August 2017 - 3
Success by Association - July/August 2017 - President’s Message
Success by Association - July/August 2017 - Event Calendar
Success by Association - July/August 2017 - 6
Success by Association - July/August 2017 - Four Ways Managers Can Help Improve Employee Performance
Success by Association - July/August 2017 - Attract Millennials to Your Meeting
Success by Association - July/August 2017 - 9
Success by Association - July/August 2017 - 10
Success by Association - July/August 2017 - Address These Employee Needs for Maximum Retention
Success by Association - July/August 2017 - Seven Ways to Improve Panel Presentations
Success by Association - July/August 2017 - 13
Success by Association - July/August 2017 - Growing Event Attendance Through Content: Very Useful for Associations
Success by Association - July/August 2017 - 15
Success by Association - July/August 2017 - Thank You to our Annual Meeting Sponsors
Success by Association - July/August 2017 - 17
Success by Association - July/August 2017 - Creating a Pocket of Excellence When Surrounded by Mediocrity
Success by Association - July/August 2017 - 19
Success by Association - July/August 2017 - Get the Message
Success by Association - July/August 2017 - 21
Success by Association - July/August 2017 - Member Updates
Success by Association - July/August 2017 - 5 Reasons to Consider Live Streaming Your Next Event
Success by Association - July/August 2017 - Strategies for Effective Business Networking for Young Professionals
Success by Association - July/August 2017 - 25
Success by Association - July/August 2017 - Young Leader Profile
Success by Association - July/August 2017 - Buyers’ Guide
Success by Association - July/August 2017 - Advertiser Showcase
Success by Association - July/August 2017 - Advertiser Index
Success by Association - July/August 2017 - Executive Director’s Message
Success by Association - July/August 2017 - cover3
Success by Association - July/August 2017 - cover4
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http://www.nxtbook.com/naylor/NCES/NCES0515
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