Educational Procurement Journal - Spring 2018 - 26

BEST AND FINAL

Crowdsourcing
Beyond the Buzzword

by Ryan Holliday, J.D.
University of Tennessee

few years ago,
crowdsourcing was all
the rage in technology
circles. Whether
it was news or
encyclopedias or
software development, the feeling
was that the wisdom of the crowd
would drive the future. Some parts
of that have been proven to be true.
Wikipedia, for example, is an excellent
crowd-fed resource. Other parts, not
so much-like the numerous, defunct
social-news websites and socialmedia platforms. But, like a lot of

other trends that get just a little too
big, there was a fundamentally good
idea at its roots.
After all, crowdsourcing is effectively
just a polished-up marketing term for
collaboration and information sharing.
The failure of some of the tech-based
ideas was a lack of control over the
crowd being sourced. Maybe my news
consumption shouldn't be voted on
by a collection of staunch ideologues,
and maybe I don't need my life
decisions being influenced by a few
hundred social-media connections
that I haven't seen in decades.

On the other hand, if I begin with
the end in mind and select the
appropriate crowd, I can get actual,
measurable value. I'm going to get
mostly noise and very little signal if
I throw my procurement questions
out to an entire list of contacts on
LinkedIn, Facebook, and Twitter. But
that doesn't mean that crowdsourcing
can't help me; it just means I need
to narrow the field. In this case,
the crowd that I want to reach is
comprised of other professionals in
higher-education procurement, along
with those working for our suppliers.
VLADA YOUNG/SHUTTERSTOCK.COM

26

EDUCATIONAL PROCUREMENT JOURNAL | SPRING 2018



Table of Contents for the Digital Edition of Educational Procurement Journal - Spring 2018

Letter from the CEO
Cyber Security—Everyone’s Business
Scammed—How to Protect Your University
Have Festival, Will Travel: Virginia’s Advocacy Program for Small-, Women-, and Minority-owned Businesses
What Is It You Can’t Do?
Heard on the Street: New Hot Topics from the NAEP Exchange
Building a Fund of Sustainability Knowledge, One Book at a Time— Part Eight
Best and Final: Crowdsourcing Beyond the Buzzword
Index to Advertisers
Educational Procurement Journal - Spring 2018 - Intro
Educational Procurement Journal - Spring 2018 - cover1
Educational Procurement Journal - Spring 2018 - cover2
Educational Procurement Journal - Spring 2018 - 3
Educational Procurement Journal - Spring 2018 - 4
Educational Procurement Journal - Spring 2018 - 5
Educational Procurement Journal - Spring 2018 - Letter from the CEO
Educational Procurement Journal - Spring 2018 - 7
Educational Procurement Journal - Spring 2018 - Cyber Security—Everyone’s Business
Educational Procurement Journal - Spring 2018 - 9
Educational Procurement Journal - Spring 2018 - 10
Educational Procurement Journal - Spring 2018 - 11
Educational Procurement Journal - Spring 2018 - Scammed—How to Protect Your University
Educational Procurement Journal - Spring 2018 - 13
Educational Procurement Journal - Spring 2018 - 14
Educational Procurement Journal - Spring 2018 - 15
Educational Procurement Journal - Spring 2018 - Have Festival, Will Travel: Virginia’s Advocacy Program for Small-, Women-, and Minority-owned Businesses
Educational Procurement Journal - Spring 2018 - 17
Educational Procurement Journal - Spring 2018 - What Is It You Can’t Do?
Educational Procurement Journal - Spring 2018 - 19
Educational Procurement Journal - Spring 2018 - Heard on the Street: New Hot Topics from the NAEP Exchange
Educational Procurement Journal - Spring 2018 - 21
Educational Procurement Journal - Spring 2018 - Building a Fund of Sustainability Knowledge, One Book at a Time— Part Eight
Educational Procurement Journal - Spring 2018 - 23
Educational Procurement Journal - Spring 2018 - 24
Educational Procurement Journal - Spring 2018 - 25
Educational Procurement Journal - Spring 2018 - Best and Final: Crowdsourcing Beyond the Buzzword
Educational Procurement Journal - Spring 2018 - 27
Educational Procurement Journal - Spring 2018 - 28
Educational Procurement Journal - Spring 2018 - 29
Educational Procurement Journal - Spring 2018 - Index to Advertisers
Educational Procurement Journal - Spring 2018 - cover3
Educational Procurement Journal - Spring 2018 - cover4
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