Constructor - May/June 2017 - 22
Front-loading the project with extensive planning, says Muldowney, was the
gamble that proved it was anything but.
quantity at Daytona with say, a current
NFL stadium, it's about 50 percent more
capacity in all of those aspects for at
least 25 percent of the overall cost."
It proves, he says, that projects such
as these can be done very efficiently
with the right approach.
"If egos don't get involved," he adds.
"You cannot get carried away with
what I call 'frou frou.'"
They eliminated much of the frou
frou by working closely, and early,
with designers. "We focused on value
enhancements and cost savings."
McFadden says much of the savings
fell under the categories of aesthetic.
"It's the difference between a million-dollar home and a three-quartermillion-dollar home," he surmises.
"Do you need a glass backsplash or is
tile okay? Do you need terrazzo floors
or will polished concrete work? A lot
was just putting it in perspective. We'd
ask, 'Is this revenue generating? Is it
22 constructor | M AY/ JU N E 2017
equired by code? Is it going to change
that fan experience?' We stayed true
to those three things in almost every
conversation we had."
There were five major races during the construction phase, and the
Barton Malow team was tasked with
maintaining a 100,000-seat capacity
for each of them. This wasn't just a
matter of numbers, either.
"It was identifying the seat manifest eight to 10 months in advance
because once a specific seat is sold, it
has to be there," McFadden explains.
"And then ensuring safe access for
the person in that seat, and all the
amenities, the restaurants, the concessions ...."
This had to be done for each separate event, and although the track had
a seating manifest, it's not designed
to be useful for a general contractor.
"The manifest is divided by seat sections - Earnhardt, Petty, and so forth,"
says McFadden. "But in the construction
world, we need to look at it by column
lines. These are our grids. I was actually
one of the poor souls that physically went
out and counted seats to ensure we knew
how many were in each row - we made
our own manifest."
Lots of counting, lots of planning -
then overlaying the information into the
construction schedule. Using 3D imagery, then tying the model to the overall
schedule, the Barton Malow team was
able to show ISC exactly what the seating would look like for each event from
the Rolex Race to the Daytona 500 to the
Coke Zero 400.
"It was all about making sure that the
fans felt they were paramount throughout the course of construction," says
McFadden. "We had over a quarter of a
million visitors come through our construction site while we were building