Constructor - May/June 2018 - 11

CEO'S LETTER

How AGC Is Using Social Media to
Move the Needle in Washington

BY STEPHEN E. SANDHERR
AGC CEO

Whether your firm
builds infrastructure
or relies on it for the
workers, goods and
services you need
to be successful, we
all have a stake in
getting Congress to
boost funding.

@Constr uctor Ma g

READERS WHO ARE ACTIVE on sites like Facebook and Twitter may have already noticed
that AGC of America has been using its strong social media presence to get as many people
as possible to weigh in on important issues like tax reform and infrastructure investments.
We are doing this because social media is currently one of the most effective ways, short of
face-to-face meetings, to make your voice heard in Washington right now.
Social media is an effective advocacy tool because it is far more visible than an email
or a letter. Sending a tweet to a member of Congress or posting a message to them on your
Facebook account is a very public activity that others will immediately see. As a result,
members of Congress are far more concerned about responding to social media messages
than they are to more traditional direct emails, letters and phone calls. When your job as a
member of Congress is to represent the people in your district, the last thing you want to do
is appear to ignore your constituents.
During the tax reform debate late last year, for example, we used Twitter and Facebook to
engage tens of thousands of AGC members in a campaign to urge Congress to also cut taxes for
what are known as "pass-through" entities that pay taxes at the individual rate. We focused
our efforts on getting members to contact via social media the Congressional participants
in the conference committee who negotiated the final terms of the tax deal. Thanks to the
social media effort, the final tax bill included significant cuts for all types of construction
firms, including the majority of our members who pay taxes as pass-through entities.
We are also using social media to help push the president and Congress to act on muchneeded new infrastructure investments. We aren't just reaching members of AGC, but
are using social media to attract new voices to the debate. In just a few weeks, we have
attracted nearly 20,000 followers to our Americans for Better Infrastructure campaign site on
Facebook. Roughly 80 percent of these followers work outside of the construction industry.
This is important, because many members of Congress have resisted acting in the past on
the excuse that they only hear about infrastructure from contractors.
While we face a heavier lift to get Congress to act on infrastructure compared to tax reform,
our social media efforts are already making a difference. Congress recently voted to increase
infrastructure funding by $20 billion over the next two years after we bombarded members'
social media accounts with calls for new funding. And Congressional leaders have signaled
their willingness to pass key new infrastructure measures to fund aviation and waterways
infrastructure projects this year.
But we are still a long way from getting the kind of comprehensive new infrastructure
funding the country needs. Whether your firm builds infrastructure or relies on it for the workers, goods and services you need to be successful, we all have a stake in getting Congress
to boost funding. That is why we are asking all members of AGC to follow our Americans for
Better Infrastructure effort and get active in using social media to push for new infrastructure funding. That is why I hope you will go to facebook.com/BetterInfrastructure, follow
the effort and start posting messages to your members of Congress calling for new funding.
After all, you can't be heard if you aren't speaking.
◆

MA Y / J U N E 2 0 1 8 | www.constructormagazine.com 11


http://www.facebook.com/BetterInfrastructure http://www.constructormagazine.com

Table of Contents for the Digital Edition of Constructor - May/June 2018

Editor’s Note
President’s Message
CEO’s Letter
Nailed It! Celebrating a Century’s Worth of Tools & Equipment
Simonson Says
A Super Bowl: First-of-Its-Kind Innovation Leads to Award-Winning Stadium
AGC in Action
Positive Charge: Rosendin Electric Receives Construction Safety Excellence Award
Chapter Connection
Creating a Culture of Coaching: How to Engage, Retain and Grow Better Employees
Member and Chapter News
Construction Corner
Technology Toolbox
Products & Services Marketplace
Index to Advertisers
2018 Equipment Guide
Constructor - May/June 2018 - intro
Constructor - May/June 2018 - cover1
Constructor - May/June 2018 - cover2
Constructor - May/June 2018 - 3
Constructor - May/June 2018 - 4
Constructor - May/June 2018 - 5
Constructor - May/June 2018 - 6
Constructor - May/June 2018 - Editor’s Note
Constructor - May/June 2018 - 8
Constructor - May/June 2018 - President’s Message
Constructor - May/June 2018 - 10
Constructor - May/June 2018 - CEO’s Letter
Constructor - May/June 2018 - Nailed It! Celebrating a Century’s Worth of Tools & Equipment
Constructor - May/June 2018 - 13
Constructor - May/June 2018 - 14
Constructor - May/June 2018 - 15
Constructor - May/June 2018 - 16
Constructor - May/June 2018 - 17
Constructor - May/June 2018 - 18
Constructor - May/June 2018 - Simonson Says
Constructor - May/June 2018 - A Super Bowl: First-of-Its-Kind Innovation Leads to Award-Winning Stadium
Constructor - May/June 2018 - 21
Constructor - May/June 2018 - 22
Constructor - May/June 2018 - 23
Constructor - May/June 2018 - 24
Constructor - May/June 2018 - AGC in Action
Constructor - May/June 2018 - 26
Constructor - May/June 2018 - 27
Constructor - May/June 2018 - Positive Charge: Rosendin Electric Receives Construction Safety Excellence Award
Constructor - May/June 2018 - 29
Constructor - May/June 2018 - 30
Constructor - May/June 2018 - 31
Constructor - May/June 2018 - 32
Constructor - May/June 2018 - 33
Constructor - May/June 2018 - 34
Constructor - May/June 2018 - Chapter Connection
Constructor - May/June 2018 - 36
Constructor - May/June 2018 - Creating a Culture of Coaching: How to Engage, Retain and Grow Better Employees
Constructor - May/June 2018 - 38
Constructor - May/June 2018 - 39
Constructor - May/June 2018 - 40
Constructor - May/June 2018 - Member and Chapter News
Constructor - May/June 2018 - 42
Constructor - May/June 2018 - Construction Corner
Constructor - May/June 2018 - 44
Constructor - May/June 2018 - Technology Toolbox
Constructor - May/June 2018 - Products & Services Marketplace
Constructor - May/June 2018 - 47
Constructor - May/June 2018 - Index to Advertisers
Constructor - May/June 2018 - 2018 Equipment Guide
Constructor - May/June 2018 - 50
Constructor - May/June 2018 - cover3
Constructor - May/June 2018 - cover4
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