O&MM Fabricator - May/June 2016 - (Page 51)
Nueva Castilla Co. - Celebrating 50 Years in Business!
owner of Nueva
Castilla Co., began his journey in the metal
industry by primarily working as an installer of
aluminum and brass signs and railings for commercial projects for a large foundry in Mexico.
After moving to San Francisco in the 60s and
working several jobs outside of the metal industry, he decided to work as an installer for a local
iron works company in order to get reacquainted
with the trade. After a few years of working for
the iron works company, he asked his best friend
and cousin, Juan, if he could borrow $500 and
then opened up his own shop.
Javier ran a one-man show for the first few
years. From answering the phone and taking
orders, to hand drafting the sketches, to fabricating the pieces themselves, Javier took
care of it all. In the early years of owning his
own shop, he primarily fabricated gates and
eventually gained experience in fabricating
railings, fire escapes, stairways, and structural work. To date, the bread and butter of
the company comes from their architectural
railings. As for Javier's staff of one, he now
JAVIER, THE FOUNDER AND
The floating stair is suspended from the ceiling.
employs approximately 20 people in an 8,000
square foot facility as the company continues
to grow. In the near future, Javier wants to hire
additional staff members.
Sophia Alvarez, Javier's daughter, is currently working with a corporate coaching
company to rethink the way they hire their
employees. She feels that NOMMA's new
Career Center is a great way to find and hire
talented and dedicated workers. Sophia wants
the culture of integrity and fair dealings to continue on, and that starts with the individuals
who are hired and work for Nueva Castilla Co.
Not only do Javier and Sophia value the
relationships they have with their employees,
they consider the relationships with their customers to be everything. "The clients have to
be happy to return," states Sophia. "It is easier
to maintain a relationship you already have.
We like to touch base by calling, or visiting
them, and asking them how we can serve them
better. Their feedback is invaluable in how
they perceive us and how we need to adapt
Over the years, Javier and his team have
done just that. Although they work in a traditional shop with ironworkers, coldsaws, forges,
etc., they have also grown with the technology
used in the industry. Nueva's design department incorporated AutoCAD for drawings since
the early 90s, which helped increase shop efficiency and helped their clients visualize the
final product. Javier also realized the potential
of hiring talent with backgrounds in architecture and engineering. They don't currently use
3D printers or 3D cad drawings, but they are
open to using them if it helps their clients or
the fabrication process. As work increases in
the segment of commercial tenants, the Nueva
Castilla Co. team want to make sure they provide the best work for their customers.
After half a century of staying in business
and providing excellent customer service,
incredible work, and growing its staff through
the years, Nueva Castilla Co. has a lot to be
proud of. Please help us congratulate Javier
and his team at Nueva Castilla Co. for a great
50 years of business in the metal industry!
The steps are plain metal with a black patina and inlaid with wood.
Stairway fabricated for Pandora's Headquarter in Oakland, California, Online Radio/ General Contractor: Skyline Construction.
May/June 2016 * O&MM Fabricator | 51
Table of Contents for the Digital Edition of O&MM Fabricator - May/June 2016
LETTER FROM THE EDITOR
NOMMA Education Foundation
TIME- AND MONEY-SAVING TIPS FOR WELDING JIGS
THE COLLECTIVE MIND GATE SERIES — PART II
THE ENGLISH ARTIST BLACKSMITH — KEEPING AN ANCIENT TRADITION ALIVE
BE SMART WITH YOUR MARKETING EFFORTS
SEO IS NOT DEAD
New NOMMA Members, Iron Club Members & Rust Free Club Members
Nueva Castilla Co. – Celebrating 50 Years in Business!
Index of Advertisers
O&MM Fabricator - May/June 2016