PestWorld - November/December 2016 - 7


24

CONTENTS
NOVEMBER | DECEMBER 2016

❱❱ FEATURES
❱❱ DEPARTMENTS

10

8 President's Message
22 Heard from the Hill:
Reasonable Overtime
Legislation Introduced to
Phase-in Threshold Increase
24 Marketing Corner:
Year in Review: Top Trends in
Pest Management Marketing

14

26 Ask the Expert
28 Membership Programs:
Networking: Put Yourself in
the Right Room
33 Calendar of Events
34 Index to Advertisers

18

VIEW FROM THE SUMMIT
On May 18-20, NPMA hosted the P3 Summit,
an interactive strategic planning session
with nearly 100 industry professionals. At the
Summit, four goals were set that will shape
the industry's future.

NO CRYSTAL BALL NEEDED
Sales forecasting involves relying on past
data to predict future trends, and then
setting goals. By using past sales reports and
evaluating trends, you can provide insight
into future sales and related expenses.

THE MARKETING PLAN
REVISITED
Marketing plans do go awry, either through
incorrect goals or a lack of follow-through.
Here are the steps to take when the 'sure
shot' misses its target.

30

22

HIRING DRIVERS
Without proper driver controls in place,
the reputation of your business could be in
jeopardy. We'll look at background checks
and other issues to consider when hiring
drivers for your organization.

FOR MEMBERS ONLY OF THE NATIONAL PEST MANAGEMENT ASSOCIATION
WWW.NPMAPESTWORLD.ORG

PESTWORLD > NOVEMBER | DECEMBER 2016

| 7


http://WWW.NPMAPESTWORLD.ORG

Table of Contents for the Digital Edition of PestWorld - November/December 2016

President’s Message
View From the Summit
No Crystal Ball Needed
The Marketing Plan Revisited
Heard From the Hill: Reasonable Overtime Legislation Introduced to Phase-in Threshold Increase
Marketing Corner: Year in Review: Top Trends in Pest Management Marketing
Ask the Expert
Membership Programs: Networking: Put Yourself in the Right Room
Hiring Drivers
Calendar of Events
Index to Advertisers
PestWorld - November/December 2016 - cover1
PestWorld - November/December 2016 - cover2
PestWorld - November/December 2016 - 3
PestWorld - November/December 2016 - 4
PestWorld - November/December 2016 - 5
PestWorld - November/December 2016 - 6
PestWorld - November/December 2016 - 7
PestWorld - November/December 2016 - President’s Message
PestWorld - November/December 2016 - 9
PestWorld - November/December 2016 - View From the Summit
PestWorld - November/December 2016 - 11
PestWorld - November/December 2016 - 12
PestWorld - November/December 2016 - 13
PestWorld - November/December 2016 - No Crystal Ball Needed
PestWorld - November/December 2016 - 15
PestWorld - November/December 2016 - 16
PestWorld - November/December 2016 - 17
PestWorld - November/December 2016 - The Marketing Plan Revisited
PestWorld - November/December 2016 - 19
PestWorld - November/December 2016 - 20
PestWorld - November/December 2016 - 21
PestWorld - November/December 2016 - Heard From the Hill: Reasonable Overtime Legislation Introduced to Phase-in Threshold Increase
PestWorld - November/December 2016 - 23
PestWorld - November/December 2016 - Marketing Corner: Year in Review: Top Trends in Pest Management Marketing
PestWorld - November/December 2016 - 25
PestWorld - November/December 2016 - Ask the Expert
PestWorld - November/December 2016 - 27
PestWorld - November/December 2016 - Membership Programs: Networking: Put Yourself in the Right Room
PestWorld - November/December 2016 - 29
PestWorld - November/December 2016 - Hiring Drivers
PestWorld - November/December 2016 - 31
PestWorld - November/December 2016 - 32
PestWorld - November/December 2016 - Calendar of Events
PestWorld - November/December 2016 - Index to Advertisers
PestWorld - November/December 2016 - cover3
PestWorld - November/December 2016 - cover4
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