Concrete inFocus - Spring 2018 - 11
letter from the editor
for a New Year
By Frank Cavaliere, Director of Communications, NRMCA
s I type these words in early January, well in advance of when
you're likely to read them, NRMCA staff are already traveling
across the U.S. on various missions but with one common
overall: to serve our membership by doing everything possible to
make sure that concrete continues to be chosen as the building material
of choice. Doing that requires lots of time in airports, hotels, rental
cars and, especially now in winter, more than few glances at a favorite
weather app on one's phone or furtive wishing with eyeballs locked
onto the Weather Channel.
Already this year, staff have traveled to Las Vegas (World of
Concrete), Minnesota (the Plant Manager Certification and the
Improving Concrete Quality courses) and Orlando (Environmental
Course). And that's just the start of it, because our team of promotion/
local pavement and buildings/sustainability experts have also logged
hundreds of miles to spread the ready mix message far and wide to
practically all corners of the U.S.
What is that message? Try multiple messages; here's just a start:
P2P, regulatory successes, technical education and certification, design
assistance, Pave Ahead, state and local advocacy and project promotion. Oh, and there's that little thing around here we call Build With
Strength which you might have heard a bit about. Juggling all these
topics involves multiple NRMCA departments, each of which must
reach their respective audiences, often in person. And our efforts
must be working, because more member companies are availing
themselves of our training and education efforts. In 2017 alone,
we hosted 33 separate training sessions representing almost 21,500
worth of instructional hours and just shy of 1,900 attendees. And
"outside the building," so to speak, our message has met with receptive ears from Washington, D.C., to statehouses across the nation.
(For more detail on all the above, I'd suggest making time to read
President Robert Garbini's President's Report - it can be found at
And after you read the President's Report, we obviously want you
to read this issue of Concrete InFocus. Our two popular columnists
return for another year of supplying homespun advice (our very own
Jon Hansen and his Corporate Suite column) and critical information for your ready mix business (Doug Ruhlin's Enviroscene).
There's also a lengthy article by NRMCA's Lionel Lemay under the
Innovations in Buildings banner that details how concrete offers
many benefits that can help reduce the environmental lifecycle
impact of a building. Our other main feature centers on the 2017
Quality Benchmarking Survey, one of NRMCA's most popular and
eagerly awaited surveys. Lastly, there's what we call a "soft feature"
to round out the Table of Contents; this time it's advice on how to
deal with workplace conflicts.
We hope you find this issue informative and we'll try to ensure that
our hectic business travelers return to the home office with issues and
topics worthy of more solid magazine editions to come.
Frank Cavaliere is the director of communications at NRMCA and the
managing editor of Concrete InFocus. He can be reached at 301-587-1400,
ext. 1141 or email@example.com.