STORES Magazine - July 2015 - 13


n trends
WHERE BEAUTY MEETS FUNCTION
If you find yourself traveling between Northern and
Southern California in the near future, plan a side trip to the
Outlets at Tejon in Tejon Ranch. The 365,000-square-foot
center, the first new outlet mall built in the central part of
the state in more than a decade, features more than 70
retailers including Michael Kors, Nike Factory Store, J. Crew
and H&M. It opened 100 percent leased last August.
What sets this center apart from the competition is the
way architectural firm Adams and Associates married
beauty and function. The 43-acre site mirrors the historic
Tejon Ranch environment, and is both energy and water
efficient through the use of drought-tolerant native plants
and reclaimed water. Last month the Outlets at Tejon was
honored with a Beautiful Bakersfield Award; the shopping
center received the Chairman's award, presented to the
project that scored highest among all nominations.

DIGITAL HOSPITALITY
An online search for The
Spotted Pig restaurant
in New York City yields a
series of high-resolution,
mouth-watering photos
along with the eatery's vitals: location, hours, phone
number and a handful of
frequently asked questions.
It's visually appealing,
captures the atmosphere of
the restaurant and is likely
to make the viewer's mouth
water.
According to Krystle Mobayeni, it does what every
restaurant website should
- serve as an extension
of its bricks-and-mortar
presence. Mobayeni, who
ran her own web design
agency for years, noticed
that restaurants notably
struggled with their web
presence in comparison
with other industries. Her
solution, called BentoBox, is
tailored to help restaurant

and beverage businesses
create websites that reflect
their physical locations and
engage users.
Described as highly
customizable, BentoBox
collects the existing online
information about a restaurant, then organizes it
into one of several design
templates. Each features a
unique, personalized touch;
BentoBox works with the
restaurants to streamline
social integrations, reservations, gift cards and the like.
Some 100 businesses are
using the system - mostly
in New York, including The
Meatball Shop, Parm and
The Breslin.
The takeaway can be
summed up in two words:
simple goodness. In the
digital arena, simplicity
wins, and good results typically follow.

CONTAGIOUS BILLBOARDS
There's no sense trying to fight it: When someone yawns,
you're bound to follow suit. The fact is, some 70 percent
of people yawn when they see someone else doing it. And
on a subway platform in San Paulo, there's a whole lot of
yawning going on.
The epidemic is courtesy of Contagious Billboard, a liveaction digital display that's being used as a marketing ploy
by local coffee brand Café Pele. The interactive advertisement, created by Lew Lara/TBWA, uses a built-in motion
NRF.COM/STORES

STORES July 2015 13


http://www.tejonranch.com/the-outlets-at-tejon-open-with-more-than-70-premier-retailers/ http://www.tejonranch.com/the-outlets-at-tejon-open-with-more-than-70-premier-retailers/ https://www.twitter.com/bentoboxnyc https://www.twitter.com/bentoboxnyc http://www.bakersfield.com/local/2015/05/31/local-individuals-organizations-and-businesses-honored-at-beautiful-bakersfield-awards.html https://www.twitter.com/bentoboxnyc http://www.bakersfield.com/local/2015/05/31/local-individuals-organizations-and-businesses-honored-at-beautiful-bakersfield-awards.html https://www.twitter.com/bentoboxnyc http://www.thespottedpig.com http://www.thespottedpig.com http://www.thespottedpig.com http://www.thespottedpig.com http://www.thespottedpig.com http://www.entrepreneur.com/article/246166 http://www.entrepreneur.com/article/246166 http://www.entrepreneur.com/article/246166 http://www.entrepreneur.com/article/246166 http://www.entrepreneur.com/article/246166 https://www.twitter.com/bentoboxnyc http://www.smithsonianmag.com/science-nature/why-do-we-yawn-and-why-is-it-contagious-3749674/?no-ist http://www.smithsonianmag.com/science-nature/why-do-we-yawn-and-why-is-it-contagious-3749674/?no-ist http://www.springwise.com/yawning-billboard-coffee/ http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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