STORES Magazine - July 2015 - 15


bricks-and-mortar iteration
of the all-in-one-dinner
kit solution. The one-of-akind supermarket experience, founded by Dennis
Lasko and Amanda Mayo,
aims to take the stress and
hassle out of planning and
shopping for meals. The
store features "Recipe Kits"
with pre-portioned, locally
sourced food as well as
recipe cards and videos.
With everything a home
cook needs (including prepackaged spices) there's
zero waste.
All recipes available at
Pantry can be prepared in
20 to 45 minutes and range
in price from $8 to $14, with
a $10 per person average.
Unlike online subscriptionbased recipe kits, Pantry
requires no commitment
or advance notice. Another
service that sets Pantry
apart: The store sells

sommelier-paired wine and
beer for each meal.
Mayo, the chief gastronomic officer, developed
the recipes, which include
lamb and English pea orecchiette with spring onions,
lemon and mint, Moroccan
chicken with cauliflower
"couscous" and Proven├žal
tomato soup with fennel
and white fish.
Will shoppers embrace
this newest iteration of a
supermarket? Maybe, but
one thing is clear: For the
person tasked with buying
dinner on the way home,
it makes far more sense to
stop at Pantry, choose a
meal and have the peace
of mind that everything
needed is "in the box,"
rather than roaming the
aisles at a large supermarket only to realize later that
a key ingredient is missing.

TEXT AND BUY

Nordstrom is making
it simple to receive a
text about an item and
buy it immediately by
sending back a short
code.
TextStyle allows
shoppers to securely
buy shoes, clothes and
other items suggested
via text messages from
a favorite salesperson or
personal shopper.
The app, which rolled out at Nordstrom's 116 U.S. department stores in late May, piggybacks on its proprietary NEXT
technology - an opt-in, secure one-to-one service for Nordstrom customers who prefer texting to communicate with
sales associates. TextStyle leverages the security, privacy and
capabilities built into the Nordstrom texting service.
A conversation using TextStyle can be initiated by either
the customer or the salesperson. If the customer likes any
of the recommended items, she can purchase by simply
replying "buy" along with a unique code. The purchase is
completed using the customer's Nordstrom.com account
information and is shipped directly to the customer.
The service is part of the Seattle-based chain's ongoing
efforts to use technology as a means to preserve the close
relationships Nordstrom sales associates have built with
customers. TextStyle also
reflects a new approach
FASHION MINI-BAR, NO M&MS
to technology on the part
Hotel mini-bars can be tempting and often a godsend when someone arrives starved
of the retailer. According
from a long day of travel - and minutes after the in-house restaurant has closed.
to The Wall Street Journal,
How great would it be to have a mini-bar stocked with clothing and accessories?
"The
app is the first new
The Banks Boutique Hotel in Antwerp, Belgium, is trying out the idea. They've joined
product
to market after
with fashion brand Pimkie to launch the first Mini Fashion Bar, stocked with items includNordstrom
upended its aping a raincoat, comfortable shoes and sunglasses - chosen to suit the location and current
proach
to
innovation
earlier
weather.
this
year.
As
Nordstrom
has
Aimed at forgetful fashionistas, the
hired
senior
executives
in
Mini Fashion Bar is set up in the hotel
sales and other areas who
room closet, providing guests the
have a mix of technology
chance to browse the selection, try
and customer service backthings on and even request other sizes
grounds, its central lab is
from the hotel concierge. Items can
now playing a smaller role."
be worn immediately and are paid for
Buying via text may not
upon checkout.
be
an option for value-oriRumor has it that there are plans for
ented
retailers, but it's an
Mini Fashion Bars to open in hotels in
offering
that must be exMilan, Barcelona, Berlin and Paris. The
plored.
Once
shoppers get
logistics of this plan seem dicey, but the
a
taste
of
innovation
from
idea of having easy access to a stylish
one
retailer,
they
expect
raincoat when you arrive in a city totally
others to provide the same
unprepared for inclement weather
preferences - quickly.
sounds irresistibly decadent.

NRF.COM/STORES

STORES July 2015 15


http://www.bostonmagazine.com/restaurants/blog/2015/05/28/pantry-opening-brookline-washington-square/ http://www.bostonmagazine.com/restaurants/blog/2015/05/28/pantry-opening-brookline-washington-square/ http://www.bostonmagazine.com/restaurants/blog/2015/05/28/pantry-opening-brookline-washington-square/ http://www.Nordstrom.com http://blogs.wsj.com/cio/2015/05/28/nordstroms-innovation-revamp-leads-to-e-commerce-texting-app/ http://blogs.wsj.com/cio/2015/05/28/nordstroms-innovation-revamp-leads-to-e-commerce-texting-app/ http://www.bostonmagazine.com/restaurants/blog/2015/05/28/pantry-opening-brookline-washington-square/ http://blogs.wsj.com/cio/2015/05/28/nordstroms-innovation-revamp-leads-to-e-commerce-texting-app/ http://www.bostonmagazine.com/restaurants/blog/2015/05/28/pantry-opening-brookline-washington-square/ http://blogs.wsj.com/cio/2015/05/28/nordstroms-innovation-revamp-leads-to-e-commerce-texting-app/ http://blogs.wsj.com/cio/2015/05/28/nordstroms-innovation-revamp-leads-to-e-commerce-texting-app/ http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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