STORES Magazine - July 2015 - 51


... are in charge of [staffing] stores
within that market," she says. "It's up
to the district manager to tell us, 'Hey,
I've got an opening here - somebody
put in their two weeks, I'm firing
somebody, whatever the situation
might be - and I need you guys to
find me somebody.' We take that open
request form and start working on
those needs immediately."
SEEING IS BELIEVING
To find its associates, MarketSource
posts listings on job boards and
elsewhere throughout the country.
Potential employees fill out an application, provide transcripts, references
and other supplementary materials,
and email them to the MarketSource
recruiting department. The recruiters
review the applications, screening by
education, training, experience and so
on. Then they follow up with potential candidates who meet the screening criteria and conduct a telephone
interview.
At least that's the way it used to
work. For about the past two years,
MarketSource has been using technology from JobOn that replaces much
of the previous process with what
amounts to a video audition. Using
a computer and webcam or a smartphone, applicants record themselves
answering a series of specific questions and upload a resume. When it's
convenient, the recruiter can review
each applicant's video application and
resume, prescreening them and setting
up a final list for phone or in-person
interviews.
"It's made a real difference," says
Greene. "We're able to gauge overall
professionalism, business acumen and
communications skills from a quick
presentation or a video better than
we could just from a phone call. The
screening process is faster, and at the
same time it's allowed us to raise the caliber of the people we place in the field."
GOOD TIMING
In January 2013, Target announced
the selection of MarketSource as its
NRF.COM/STORES

MarketSource has
some 6,500 to 7,000
associates in the field,
including 4,000 at Target
Mobile and 1,200 HP
specialists.

new partner for Target Mobile instore sales services. MarketSource
took over the function in April of that
year, about the time it started working
with JobOn, and found the boost in
screening and placement efficiency to
be an enormous help.
"When we acquired the Target Mobile program," says Greene, "it doubled the size of our company. Of the
people we screen through JobOn, we
send 90 percent to Target Mobile. We
are continuously looking at technologies, and we're continually looking at
what we need to do to keep up with
our rapid growth."
JobOn itself has been dealing with a
considerable growth curve. Founded
on a shoestring budget in 2011
(CrunchBase announced an initial

funding round of $250,000), it's held
on, found a corporate parent and now
has video-screened applicants in about
30,000 stores around the country -
and a strong desire to help.
"From day one," Greene says,
"they've been willing to do whatever
they can to make sure our needs, and
ultimately Target Mobile's needs, are
being met. They've got the best technical support around. For a long time,
the CEO himself would answer the
phone for any of our 100 recruiters.
If a candidate calls at two or three
o'clock in the morning, they'll answer."
Retail, in this respect at least, is a
lot like theater. When everything's
working right, none of this backstage
scrambling should be visible to Customer A or Customer B when they
visit the store. They don't know, or
care, who that nice person in the colored shirt is, or who he works for. All
they want are the right answers and
the right cell phone.
Peter Johnston is a freelance writer and
editor based in the New York City area.
STORES July 2015 51


http://pressroom.target.com/news/target-announces-brightstar-and-marketsource-as-new-target-mobile-service-partners http://pressroom.target.com/news/target-announces-brightstar-and-marketsource-as-new-target-mobile-service-partners http://pressroom.target.com/news/target-announces-brightstar-and-marketsource-as-new-target-mobile-service-partners http://pressroom.target.com/news/target-announces-brightstar-and-marketsource-as-new-target-mobile-service-partners http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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http://www.nxtbook.com/naylor/NRFK/NRFE0615
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http://www.nxtbook.com/naylor/NRFK/NRFS0015
http://www.nxtbook.com/naylor/NRFK/NRFE0515
http://www.nxtbook.com/naylor/NRFK/NRFC0315
http://www.nxtbook.com/nxtbooks/nrfe/STORES0415
http://www.nxtbook.com/nxtbooks/nrfe/STORES0315
http://www.nxtbook.com/nxtbooks/nrfe/STORES0215
http://www.nxtbook.com/naylor/NRFK/NRFG0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES0115
http://www.nxtbook.com/nxtbooks/nrfe/STORES1214
http://www.nxtbook.com/naylor/NRFK/NRFG1114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1014
http://www.nxtbook.com/naylor/NRFK/NRFM0015
http://www.nxtbook.com/nxtbooks/nrfe/STORES0914
http://www.nxtbook.com/nxtbooks/nrfe/STORES0814
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http://www.nxtbook.com/nxtbooks/nrfe/STORES0514
http://www.nxtbook.com/nxtbooks/nrfe/STORES_sourcebook2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0414
http://www.nxtbook.com/nxtbooks/nrfe/STORES0314
http://www.nxtbook.com/nxtbooks/nrfe/STORES0214
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http://www.nxtbook.com/nxtbooks/nrfe/STORES0114
http://www.nxtbook.com/nxtbooks/nrfe/STORES1213
http://www.nxtbook.com/nxtbooks/nrfe/STORES1113_buyersguide
http://www.nxtbook.com/nxtbooks/nrfe/STORES1113
http://www.nxtbook.com/nxtbooks/nrfe/STORES1013
http://www.nxtbook.com/nxtbooks/nrfe/STORES_mediakit2014
http://www.nxtbook.com/nxtbooks/nrfe/STORES0913
http://www.nxtbook.com/nxtbooks/nrfe/STORES0813
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http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_20130113
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_20130114
http://www.nxtbook.com/nxtbooks/nrfe/STORES2013_preview
http://www.nxtbook.com/nxtbooks/nrfe/STORES0113
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