STORES Magazine - July 2015 - 6


n

EDITOR'S PAGE

Next Stop: The Future
I

've had the opportunity to
see some amazing stores
and visit some incredible
technology venues as the editor of STORES, including the
SAS Campus in Cary, N.C.,
and the Super Lab operated
by Toshiba Global Commerce
Solutions. Last month I was
privileged to add another
tech marvel to the list: the
88-acre Microsoft Campus in
Redmond, Wash.
Our eclectic group of journalists was
immersed in the business transformation
and innovations being championed by
Microsoft. The interactive tour provided a
close-up view of the technological resources
needed for enterprises across a number
of industries, and a few of the innovations
soon to debut.
As a long-time Microsoft user and a
recent Surface convert, I expected to be
impressed. Just a few hours into day one,
the executives who met with our group had
already exceeded my expectations.
Microsoft wants to build partnerships and
help enterprise customers grow their businesses in the face of disruption. Three pillars
have been outlined: preparing for more
personal computing; reinventing productivity and business processes; and relying
heavily on the "intelligent cloud." With new
capabilities in play, a new CEO championing speed and innovation and new hires in
the fields of economics and data science,
Microsoft is flexing its tech muscle.
Tours of the Retail Experience Center and
the Envisioning Center, along with demos
of Surface Hub and the NUIGraph and
ImmerseBoard now being developed by
Microsoft Research, made it obvious: Retail
stores will be more agile, interactive and collaborative in the near future as online and

digital technologies, powered
by the cloud, transform the
physical realm.
The Retail Experience Center,
simulating a mall, showcased
Internet of Things, near field
communication, beacon technology and all things mobile.
Soon we'll use our smartphones to pay at the gas pump
and there will be no standing
in line for morning coffee - it
will be waiting when we arrive
at the shop. The top-secret Envisioning
Center provided a glimpse of future tech
advances across work, social and home that
was equal parts inspiring and overwhelming - especially the technology that could
transform the kitchen.
No one is resting on their laurels. Microsoft Research has some 1,100 researchers
across 11 labs, whose mission is to be the
pipeline for future innovation. Investments
are divided into four categories: blue sky,
disruption, mission-focused and sustaining
research. Here, they're working on technologies I couldn't begin to imagine, yet
the discussions filled me with hope for the
transformations that lie ahead - and in
particular, the use of predictive analytics.
On the last day our group toured the
Microsoft Cybercrime Center where some
of the savviest investigators work to fight
malware, reduce risk and stem the destructive effects of digital crime. (Stay tuned for a
closer look at the work going on here next
month.)
My final takeaway: Buckle up. Microsoft
is speeding toward the future, and the retail
industry is in for a heck of a ride.

editor@nrf.com

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STORES (ISSN 0039-1867) is published monthly by NRF Enterprises Inc., a subsidiary of National Retail Federation Inc. 1101
New York Avenue NW, Suite 1200, Washington, D.C. 20005. Periodical postage paid at Washington, D.C. and additional
mailing office. POSTMASTER: Send address change to STORES, 1101 New York Avenue NW, Suite 1200, Washington,
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6

STORES July 2015

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Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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