STORES Magazine - July 2015 - 68


n

OPERATIONS

MORACA: There are so many changes and opportunities in LP, along with
new avenues for fraud. How do we
detect it?
CHRISTIANSON: The whole mobile
shopping experience is very exciting.
We want to keep up and we're testing a lot of different things. There are
challenges, but retailers need to adopt
change.
ROMANO: We're also [getting] into
mobile. More people would rather
lose their wallet then their cell phones
because they are increasingly dependent on them. It's going to give us
more access to customers and vice
versa. Additionally, it's forcing us
to rethink fraud. Traditionally, you
would get online and we could just do
PC fingerprinting to verify a transaction. Mobile devices make it much

be viewing the video on their laptop
or recording it to their cellphone.
We've seen that a few times and it's
hard to prevent. We're trying to make
sure all systems and facilities are
locked down.
MORACA: Network security con-

cerns include the cloud and whether it
is supported in-house. How can you
make sure the information is secure?
CHRISTIANSON: We use some third
parties for maintenance. But we do
most things internally and partner
very closely with IT. We have a lot of
specialists that do everything from
support applications to network management. Our CIO and I meet with
people regularly to do a health check
on the system. The other side, and
Christian alluded to it, is that [closedcircuit televisions] are IT devices. We

and who's monitoring and securing it?
CHRISTIANSON: I can't go into detail
on that but it's balanced between our
data centers across the U.S.
ROMANO: I would rephrase a bit
in terms of hosted versus on-premise
solutions. Regardless of whether or
not it's in the cloud, it's still not onpremise. We have transitioned to some
hosted solutions. They can be more
favorable from a financial standpoint
since you can co-locate some applications on equipment to save dollars.
MORACA: There's a [concept] out
there now, "the Internet of Things,"
where even an employee can connect
to your systems.
ROMANO: I think it's very exciting.
We are looking at it as a conduit for

"IT thinks about security every day, especially network security, which is something
that LP might not think about all the time."
- Christian Romano, Neiman Marcus Group

more difficult. We're looking into
things like machine learning and more
agile fraud solutions.
MORACA: With the addition of more
digital solutions and the mass of data
we're storing, what's the secret to
keeping it within the business?
ROMANO: That's a perfect segue into
where loss prevention should partner
with IT. IT thinks about security every
day, especially network security, which
is something that LP might not think
about all the time. Also, you have to
lean on your integrator to ensure that
you are building a secure network or
secure video infrastructure.
CHRISTIANSON: I would echo

Christian's thoughts. Making sure
everything is secure means a partnership with IT. An LP office door might
have been left open or someone could
68

STORES July 2015

have a very rigorous process that any
device goes through before it's added
to our network. Many times what
you see at a trade show or read about
sounds great, but often fail when
we put them through the validation
process. That's how we protect our
network.
ROMANO: We're a shared services
company on the IT side. We rely on
outsourced providers. Testing and
validating equipment on the network
is important. With cameras, for example, we always need a test store
or facility to see how it reacts when
coupled with [video management
software]. But again, it's important to
partner with IT to ensure you're getting equipment that's capable of supporting your infrastructure.
MORACA: How comfortable are you
with storing your data in the cloud

customers to interact with us. Things
are just getting smarter and with that
comes security concerns. But with due
diligence it will change our lives and
the way we do business.
CHRISTIANSON: Who knows what
tomorrow will bring. Clearly, there's
some challenges from the perspective
of LP and IT. But there always has
been. The issue is how to enable customers and associates to engage with
each other and bring service to a new
level. Our entire focus is how to take
care of customers and drive sales. Any
incremental sale translates into huge
dollars at the end of the day.
MORACA: Can you talk about how
the partnership between LP and IT
will expand to other disciplines like
operations and marketing?
CHRISTIANSON: About five years ago
NRF.COM/STORES


http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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